{"id":37962,"date":"2023-05-07T10:00:29","date_gmt":"2023-05-07T10:00:29","guid":{"rendered":"https:\/\/smartmessage.com\/?p=37962"},"modified":"2024-05-15T12:25:04","modified_gmt":"2024-05-15T12:25:04","slug":"ileti-yonetim-sistemi-iys-nedir","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/ileti-yonetim-sistemi-iys-nedir\/","title":{"rendered":"\u0130leti Y\u00f6netim Sistemi (\u0130YS) Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"\n<p>Markalar\u0131n kampanyalar\u0131n\u0131 tan\u0131tma ve g\u00fcncel geli\u015fmelere dair duyuru yapma ad\u0131na ki\u015filere g\u00f6nderdi\u011fi mesajlara <em>ticari elektronik ileti<\/em> ad\u0131 verilir. Bu iletilerin g\u00f6nderilmesi i\u00e7in \u00f6ncelikle vatanda\u015flardan onay almak gerekir. Al\u0131nan izinlerin kaydedildi\u011fi veri taban\u0131na ise \u0130leti Y\u00f6netim Sistemi (\u0130YS) denir. \u0130leti Y\u00f6netim Sistemi\u2019nin i\u015fleyi\u015fi ve nas\u0131l kullan\u0131laca\u011f\u0131na dair detaylar\u0131 bu yaz\u0131dan \u00f6\u011frenebilirsiniz.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130leti Y\u00f6netim Sistemi Nedir? Amac\u0131 Nedir?<\/strong><\/h2>\n\n\n\n<p>\u0130leti Y\u00f6netim Sistemi (\u0130YS), <strong>ulusal veri taban\u0131 sistemidir<\/strong>. S\u00f6z konusu kavram t\u00fcm hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n g\u00fcncel ticari elektronik ileti onaylar\u0131n\u0131 kaydetmelerini sa\u011flar. Sistem \u00fczerinden al\u0131c\u0131lar onay verebilme hakk\u0131na sahiptir. Ayr\u0131ca mevcut onaylar i\u00e7in ret haklar\u0131 da \u0130YS \u00fczerinden kullan\u0131labilir. \u0130leti y\u00f6netim sistemi sayesinde hizmet sa\u011flay\u0131c\u0131lar\u0131 al\u0131c\u0131lar\u0131n verdi\u011fi izinleri saklay\u0131p y\u00f6netebilir. Al\u0131c\u0131lar, verdi\u011fi izinleri g\u00f6r\u00fcnt\u00fcleyip reddedebilir ve \u015fik\u00e2yette bulunabilir. Kamu kurumlar\u0131 da \u0130YS sayesinde ileti \u015fik\u00e2yetlerini de\u011ferlendirebilme hakk\u0131n\u0131 sakl\u0131 tutar.<\/p>\n\n\n\n<p>Y\u00fcksek g\u00fcvenlik standartlar\u0131na sahip \u0130YS, ticari elektronik ileti izni al\u0131nmas\u0131na, reddetme hakk\u0131n\u0131n kullan\u0131lmas\u0131na ve \u015fik\u00e2yetle ilgili s\u00fcre\u00e7lerin y\u00f6netilmesine m\u00fcsaade eden veri taban\u0131 sistemidir. Ger\u00e7ek veya t\u00fczel ki\u015filer izin vermi\u015f al\u0131c\u0131lara SMS, sesli arama ya da e-posta yoluyla ula\u015fmak i\u00e7in ileti y\u00f6netim sistemine kay\u0131t olmal\u0131d\u0131r. \u0130YS\u2019nin temel amac\u0131 ileti\u015fim adresleri ve izinler gibi <em>verilerin g\u00fcvenli\u011fini sa\u011flamakt\u0131r<\/em>. Sistemin hizmet sa\u011flay\u0131c\u0131lar\u0131na, kamulara ve al\u0131c\u0131lara sunduklar\u0131 sayesinde taraflar\u0131n ileti y\u00f6netiminde ya\u015fad\u0131\u011f\u0131 sorunlar\u0131n \u00f6n\u00fcne ge\u00e7ilmesi ama\u00e7lanmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ticari \u0130leti Y\u00f6netim Sistemi Nedir?<\/h3>\n\n\n\n<p>\u0130lgili sistemin ne oldu\u011funu ve hangi ama\u00e7la kullan\u0131ld\u0131\u011f\u0131n\u0131 anlayabilmek i\u00e7in \u00f6ncelikle ticari elektronik iletinin anlam\u0131n\u0131 bilmek gerekir. Ticari elektronik ileti telefon, \u00e7a\u011fr\u0131 merkezi, faks, ak\u0131ll\u0131 ses kaydedici sistemler, otomatik arama makineleri, e-posta ve k\u0131sa mesaj hizmetidir. Ticari elektronik ileti y\u00f6netim sistemi ise s\u0131ralanan ara\u00e7larla <strong>tamamen dijital bir ortamdan<\/strong> al\u0131c\u0131larla haberle\u015fmeyi m\u00fcmk\u00fcn k\u0131lar. B\u00f6ylelikle hizmet sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in sisteme onay veren al\u0131c\u0131lara kolayca ula\u015fmak m\u00fcmk\u00fcn h\u00e2le gelir.<\/p>\n\n\n\n<p>Ticari ileti y\u00f6netim sistemi belli bir \u00fcr\u00fcn veya mal sat\u0131\u015f\u0131 yapan firmalar\u0131n m\u00fc\u015fterilerine ula\u015fabilmesi i\u00e7in tercih edebilecekleri <em>en pratik yollar aras\u0131nda<\/em> say\u0131l\u0131r. Sistem al\u0131c\u0131lara g\u00f6nderilecek iletiler \u00f6ncesinde al\u0131nacak izinlerin g\u00fcvenle saklanmas\u0131n\u0131 sa\u011flar. \u00dcstelik \u0130YS sayesinde m\u00fc\u015fterilerin t\u00fcm hareketleri her kanal i\u00e7in kay\u0131t alt\u0131nda tutulur ve g\u00fcnl\u00fck olarak raporlan\u0131r. Bu da ticari faaliyet g\u00f6steren ger\u00e7ek ya da t\u00fczel ki\u015filerin al\u0131c\u0131lar hakk\u0131nda g\u00fcncel kalabilmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vatanda\u015f \u0130leti Y\u00f6netim Sistemi Nedir?<\/h3>\n\n\n\n<p>\u0130YS, t\u00fcketicilerin <a href=\"https:\/\/smartmessage.com\/tr\/otp-tek-seferlik-parola-nedir-ve-isinize-faydasi-nelerdir\/\">SMS<\/a>, sesli arama ve e-posta gibi kanallarla istenmeyen elektronik iletilere maruz kalmamas\u0131na yard\u0131mc\u0131 olur. Sistem sayesinde al\u0131c\u0131 stat\u00fcs\u00fcndeki vatanda\u015flar, izinlerini y\u00f6neterek istemedikleri iletileri reddederler. \u0130YS 7 Ocak 2021 tarihinde <strong>vatanda\u015flar\u0131n bireysel kullan\u0131m\u0131na a\u00e7\u0131lm\u0131\u015ft\u0131r<\/strong>. Bu tarihten itibaren vatanda\u015flar sisteme giri\u015f yaparak \u00e7\u0131k\u0131\u015f ve reddetme haklar\u0131n\u0131 kullan\u0131p \u015fik\u00e2yet s\u00fcre\u00e7lerini \u0130YS \u00fczerinden y\u00f6netebilirler. \u0130YS, vatanda\u015flar i\u00e7in verilen izinleri g\u00f6r\u00fcnt\u00fcleme, reddetme, onaylama ve \u015fik\u00e2yet etme hakk\u0131 tan\u0131r.<\/p>\n\n\n\n<p>Elektronik iletiyi sistem \u00fczerinden onaylayan al\u0131c\u0131lar diledi\u011fi zaman \u00e7\u0131k\u0131\u015f haklar\u0131n\u0131 kullanabilir. \u00dcstelik vatanda\u015flar hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131n ona ne zaman ve hangi kanal\u0131 kullanarak ula\u015fabilece\u011fini de <em>g\u00f6r\u00fcnt\u00fcleme hakk\u0131na sahiptir<\/em>. Buna ba\u011fl\u0131 olarak al\u0131c\u0131lar verdi\u011fi izinleri tek tek d\u00fczenleyebilir. Vatanda\u015f ileti y\u00f6netim sistemi, al\u0131c\u0131lar\u0131n istenmeyen elektronik iletilerle ilgili maruz kald\u0131klar\u0131 problemlerin ortadan kald\u0131r\u0131lmas\u0131na imk\u00e2n tan\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130YS (\u0130leti Y\u00f6netim Sistemi) Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h2>\n\n\n\n<p>\u0130leti y\u00f6netim sistemi, kamuyu, firmalar\u0131 ve vatanda\u015flar\u0131 ayn\u0131 veri taban\u0131nda bulu\u015fturur. \u00dc\u00e7 taraf da farkl\u0131 a\u015famalardan ge\u00e7erek \u0130YS\u2019ye d\u00e2hil olabilir. \u0130YS\u2019nin \u00e7al\u0131\u015fma sistemi ve sundu\u011fu hizmetler taraflara g\u00f6re farkl\u0131l\u0131k g\u00f6sterir. \u00d6rne\u011fin hizmet sa\u011flay\u0131c\u0131lar ilk olarak kay\u0131t a\u015famas\u0131ndan ge\u00e7melidir. Kay\u0131t i\u015flemi tamamland\u0131ktan sonra hizmet sa\u011flay\u0131c\u0131lar elektronik iletilerini sisteme <strong>onay vermi\u015f al\u0131c\u0131lara iletebilir<\/strong>. Al\u0131c\u0131 stat\u00fcs\u00fcndeki vatanda\u015flar ise sisteme girerek kendilerine sunulan hizmetlerden yararlanabilir ve izinlerini y\u00f6netebilir. Ayr\u0131ca vatanda\u015flar diledikleri an sistemden \u00e7\u0131k\u0131\u015f yapabilme hakk\u0131na da sahiptir.<\/p>\n\n\n\n<p>Kamu kurumlar\u0131 ise sistemi \u00e7o\u011fu zaman denetimle ilgili konularda kullan\u0131r. Bu kurumlar, sisteme girerek al\u0131c\u0131lar taraf\u0131ndan yap\u0131lm\u0131\u015f ileti \u015fik\u00e2yetlerini inceler. Sistem denetleyici makamlar i\u00e7in t\u00fcm izinleri zaman damgas\u0131yla kay\u0131t alt\u0131na al\u0131nabilecek \u015fekilde ta\u015f\u0131r. \u0130YS sayesinde denetleme g\u00f6revi olabildi\u011fince <em>h\u0131zl\u0131 ve hatas\u0131z ger\u00e7ekle\u015fir<\/em>. Sisteme giri\u015f yapmadan \u00f6nce \u015firketlerin kay\u0131t olmas\u0131 gerekir. Sistem firmalara kay\u0131t i\u00e7in online ve manuel olmak \u00fczere iki farkl\u0131 y\u00f6ntem sunar. \u015eirketinizin stat\u00fcs\u00fcne ve tercihinize g\u00f6re diledi\u011finiz kay\u0131t i\u015fleminden yararlanarak ileti y\u00f6netim sistemine giri\u015f yapabilirsiniz.<\/p>\n\n\n\n<p>Sisteme giri\u015f yapt\u0131ktan sonra s\u0131ra, toplad\u0131\u011f\u0131n\u0131z izinleri veri taban\u0131na aktarmaya gelir. Bu esnada vatanda\u015flar\u0131n ileti\u015fim bilgileri ve onay\u0131n al\u0131nd\u0131\u011f\u0131 kaynak gibi detaylar eksiksiz olarak aktar\u0131l\u0131r. Ayr\u0131ca izin aktarma s\u00fcreci bununla s\u0131n\u0131rl\u0131 de\u011fildir. \u0130zinlerdeki de\u011fi\u015fimleri, sistemde <strong>e\u015f zamanl\u0131 olarak <\/strong>d\u00fczenlemeniz gerekir. Onay ald\u0131\u011f\u0131n\u0131z ki\u015filer, ileti\u015fim tercihlerini daha sonra \u0130YS \u00fczerinden de\u011fi\u015ftirebilir. Bu durumda sizden s\u00f6z konusu de\u011fi\u015fikliklere istinaden gerekli d\u00fczenlemeleri yapman\u0131z beklenir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130leti Y\u00f6netim Sisteminde Hangi Veriler Yer Al\u0131r?<\/h3>\n\n\n\n<p>\u0130leti y\u00f6netim sistemini kullanabilmek i\u00e7in baz\u0131 verilerin payla\u015f\u0131m\u0131 zorunludur. \u0130\u015flenen veriler haberle\u015fmeyi \u00e7ok daha <em>basit ve pratik h\u00e2le getirir<\/em>. Sistem \u00fczerindeki veriler incelenerek elektronik onay al\u0131p almama gereklili\u011fi konusunda fikir sahibi olunabilir. Konuyu detayl\u0131ca irdelemeden \u00f6nce \u0130YS\u2019de yer alan verileri s\u0131ralamakta fayda vard\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Telefon numaras\u0131 ya da e-postadan olu\u015fan ileti\u015fim adresi<\/li>\n\n\n\n<li>\u0130zin tarihi<\/li>\n\n\n\n<li>Arama, mesaj ya da e-posta \u015feklinde belirtilen ileti\u015fim kanal\u0131<\/li>\n\n\n\n<li>Al\u0131c\u0131 tipi<\/li>\n\n\n\n<li>\u0130zin kayna\u011f\u0131 (elektronik ortam, sosyal medya, \u0131slak imzal\u0131 onay formu vb.)<\/li>\n<\/ul>\n\n\n\n<p>S\u0131ralanan veriler aras\u0131nda al\u0131c\u0131 tipini daha detayl\u0131 a\u00e7\u0131klamak gerekir. \u0130leti y\u00f6netim sistemindeki verilerden biri olan al\u0131c\u0131 tipi, <strong>bireysel ve tacir<\/strong> olmak \u00fczere ikiye ayr\u0131l\u0131r. Tacir al\u0131c\u0131 bir di\u011ferine ileti g\u00f6nderirken onay almak zorunda de\u011fildir. Ancak tacir ve esnaflar reddetme hakk\u0131n\u0131 kullan\u0131rsa sadece o zaman elektronik iletiler izin \u00e7er\u00e7evesinde g\u00f6nderilir. Tacir al\u0131c\u0131n\u0131n e-posta adresinin uzant\u0131s\u0131nda firman\u0131n ya da markan\u0131n ad\u0131 yazar. departmanad\u0131@\u015firketad\u0131.com \u015feklindeki e-posta adresleri buna \u00f6rnek olarak g\u00f6sterilebilir.<\/p>\n\n\n\n<p>Bireysel al\u0131c\u0131 tiplerinde ise elektronik (<a href=\"https:\/\/smartmessage.com\/tr\/mobil-pazarlamayi-etkin-kullanarak-potansiyel-musterilerinize-ulasin\/\">mobil<\/a>) iletiler her daim izin d\u00e2hilinde g\u00f6nderilir. Bu noktada dikkat edilmesi gereken hususlardan biri de <em>ad soyad ve firma ismiyle<\/em> kullan\u0131lan ileti\u015fim adresleridir. Bu e-posta adresleri, \u00e7al\u0131\u015fan\u0131nad\u0131soyad\u0131@\u015firket ad\u0131 bi\u00e7iminde olur. \u015eirkete ba\u011fl\u0131 olsa da genel bir e-posta olmad\u0131\u011f\u0131 i\u00e7in bu gibi adresler bireysel al\u0131c\u0131 tipine girer. Buna ba\u011fl\u0131 olarak elektronik ileti g\u00f6ndermeden \u00f6nce kar\u015f\u0131 taraf\u0131n onay\u0131n\u0131 mutlaka almak gerekir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130YS (\u0130leti Y\u00f6netim Sistemine) Kay\u0131t Yapt\u0131rmak Zorunlu mudur?<\/h3>\n\n\n\n<p>SMS, e-posta ya da sesli arama gibi ticari elektronik ileti g\u00f6ndermek isteyen her t\u00fczel ve ger\u00e7ek ki\u015fi \u0130YS\u2019ye kay\u0131t yapt\u0131rmak zorundad\u0131r. Elektronik ileti y\u00f6netim sistemine d\u00e2hil olan tacirler sadece onay\u0131 bulunan al\u0131c\u0131larla ileti\u015fime ge\u00e7ebilir. <strong>4 Ocak 2020 tarihinde<\/strong> Resm\u00ee Gazete\u2019de yay\u0131mlanan y\u00fcr\u00fcrl\u00fck, elektronik ileti g\u00f6ndermek isteyen herkesin s\u00f6z konusu sisteme kay\u0131t olmas\u0131n\u0131 \u015fart ko\u015fmu\u015ftur. Ayr\u0131ca sisteme ge\u00e7i\u015f yap\u0131ld\u0131ktan sonra ba\u015fka kanallar arac\u0131l\u0131\u011f\u0131yla al\u0131nan izinlerin de \u0130YS\u2019ye mutlaka i\u015flenmesi gerekir.<\/p>\n\n\n\n<p>Elektronik ileti y\u00f6netim sistemi haricinde ba\u015fka kanallardan al\u0131nan izinlerin ispat y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc hizmet sa\u011flay\u0131c\u0131lar\u0131na aittir. \u0130YS\u2019den al\u0131nmayan izinler ve g\u00fcncellemelerin hizmet sa\u011flay\u0131c\u0131 taraf\u0131ndan<em> 3 i\u015f g\u00fcn\u00fc i\u00e7inde<\/em> sisteme kaydedilmesi zorunludur. Belirtilen s\u00fcre i\u00e7erisinde sisteme kaydedilmeyen t\u00fcm izinler neden g\u00f6zetmeksizin ge\u00e7ersiz say\u0131l\u0131r. Buna ba\u011fl\u0131 olarak onay al\u0131nan ki\u015filere ileti g\u00f6nderme hakk\u0131 da ortadan kalkar.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130leti Y\u00f6netim Sistemi Payda\u015flar\u0131 Kimlerdir?<\/strong><\/h2>\n\n\n\n<p>Elektronik ileti s\u00fcrecinde meydana gelen \u00e7e\u015fitli sorunlar\u0131 ortadan kald\u0131rmaya yard\u0131mc\u0131 olan \u0130YS birden fazla taraf\u0131n kullan\u0131m\u0131na uygundur. S\u00f6z konusu <strong>i\u015f ekosisteminin payda\u015flar\u0131n\u0131<\/strong> \u00f6\u011frenmek ileti y\u00f6netim sistemi hakk\u0131nda detayl\u0131 bilgi sahibi olmay\u0131 sa\u011flar. \u0130YS\u2019nin payda\u015flar\u0131 \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hizmet sa\u011flay\u0131c\u0131lar:<\/strong> SMS, \u00e7a\u011fr\u0131 ve e-posta gibi ara\u00e7lar\u0131 kullanarak ticari ileti\u015fim sa\u011flayan t\u00fczel ve ger\u00e7ek ki\u015filer hizmet sa\u011flay\u0131c\u0131 olarak bilinir. M\u00fc\u015fterilerinize dijital ortamda da ula\u015fabilen ve hizmetleriniz hakk\u0131nda ticari bilgilendirmede bulunan bir \u015firketseniz sistem \u00f6zelinde hizmet sa\u011flay\u0131c\u0131s\u0131 olarak yer al\u0131rs\u0131n\u0131z.<\/li>\n\n\n\n<li><strong>Kamu:<\/strong> \u0130l Ticaret M\u00fcd\u00fcrl\u00fckleri ve Ticaret Bakanl\u0131\u011f\u0131 bu kategori alt\u0131ndad\u0131r.<\/li>\n\n\n\n<li><strong>Al\u0131c\u0131:<\/strong> Al\u0131c\u0131lar en genel ifadeyle ticari elektronik ileti g\u00f6nderilen ki\u015filerdir. Tek hesaptan izinlerini y\u00f6netebilme, de\u011fi\u015fiklik yapabilme hakk\u0131na sahiptir. Ayr\u0131ca al\u0131c\u0131lar gerekli durumlarda \u015fik\u00e2yet ba\u015fvurusunda da bulunabilir.<\/li>\n\n\n\n<li><strong>Operat\u00f6r:<\/strong> Operat\u00f6rler ticari elektronik ileti al\u0131c\u0131ya g\u00f6nderilmeden \u00f6nce izin denetimi yapmakla y\u00fck\u00fcml\u00fc firmalar olarak bilinir.<\/li>\n\n\n\n<li><strong>\u0130\u015f orta\u011f\u0131:<\/strong> Bu grup \u0130YS\u2019den entegrasyon hizmeti al\u0131r. B\u00f6ylelikle kendi m\u00fc\u015fterilerine \u0130YS hizmetlerinin kullan\u0131lmas\u0131 imk\u00e2n\u0131n\u0131 verir. \u0130\u015f veya \u00e7\u00f6z\u00fcm ortaklar\u0131 olarak bilinir.<\/li>\n<\/ul>\n\n\n\n<p>Payda\u015flar noktas\u0131nda \u00f6zellikle hizmet sa\u011flay\u0131c\u0131lar i\u00e7in ek bir parantez a\u00e7mak gerekir. H\u00e2lihaz\u0131rda bir hizmet sa\u011flay\u0131c\u0131s\u0131 olup i\u015f orta\u011f\u0131 yani entegrat\u00f6rle de \u00e7al\u0131\u015fsan\u0131z \u0130YS kayd\u0131n\u0131z\u0131 <em>kendi ba\u015f\u0131n\u0131za yapmal\u0131s\u0131n\u0131z<\/em>. Kay\u0131t sonras\u0131nda \u00e7\u00f6z\u00fcm ortaklar\u0131ndan yard\u0131m almak m\u00fcmk\u00fcn h\u00e2le gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130YS Ba\u015fvurusu Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n<p>Firman\u0131z ad\u0131na ileti y\u00f6netim sistemine kay\u0131t ba\u015fvurusunda bulunabilmeniz i\u00e7in \u00f6ncelikle markan\u0131za ait alan ad\u0131 uzant\u0131l\u0131 e-posta adresine sahip olmal\u0131s\u0131n\u0131z. Gmail, yahoo veya hotmail gibi \u00fccretsiz e-posta adresleri kay\u0131t i\u00e7in ge\u00e7ersiz say\u0131l\u0131r. Ard\u0131ndan <em>MERS\u0130S \u00fczerinden bilgilerinizi g\u00fcncellemeli<\/em> ve Temel Hizmetler Kullan\u0131m taahh\u00fctnamesini e-imzan\u0131z arac\u0131l\u0131\u011f\u0131yla onaylamal\u0131s\u0131n\u0131z. T\u00fcm bu ad\u0131mlar tamamland\u0131\u011f\u0131nda markan\u0131z\u0131 online bir \u015fekilde ileti y\u00f6netim sistemine kaydetmi\u015f olursunuz. Ba\u015fvurular \u0130YS\u2019nin resm\u00ee web sitesi \u00fczerinden yap\u0131l\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130leti Y\u00f6netim Sistemi Nas\u0131l Kullan\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n<p>\u0130leti y\u00f6netim sistemi kullan\u0131m\u0131ndan faydalanmak i\u00e7in ilk \u00f6nce kay\u0131t olmak gerekir. Daha sonra ise s\u0131ra, <strong>sistem \u00fczerinden <\/strong>iletiler i\u00e7in vatanda\u015flardan onay almaya gelir. \u0130leti y\u00f6netim sistemi \u00fczerinden izin talep etmek i\u00e7in SMS numaras\u0131, \u00e7a\u011fr\u0131 merkezi ya da k\u0131sa link arac\u0131l\u0131\u011f\u0131yla onay alma servisinden yararlanabilirsiniz. Onay ge\u00e7erlili\u011fi bitti\u011finde ise sistem izinleri kay\u0131t tarihinden itibaren 1 y\u0131l boyunca saklaman\u0131za m\u00fcsaade eder. Onay sonras\u0131 s\u00fcre\u00e7te hizmet sa\u011flay\u0131c\u0131lar ald\u0131klar\u0131 izinleri sisteme bildirmekle y\u00fck\u00fcml\u00fcd\u00fcr. \u0130leti y\u00f6netim sistemi de bildirilen onaylar\u0131 sisteme kay\u0131tl\u0131 ve izin vermi\u015f al\u0131c\u0131lara ileti olarak g\u00f6nderir. Al\u0131c\u0131lar ise diledi\u011fi an izinlerini y\u00f6neterek iletileri reddedebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130leti Y\u00f6netim Sistemine Veriler ve Belgeler Nas\u0131l Eklenir?<\/h3>\n\n\n\n<p>\u0130YS\u2019ye ba\u015fvuru yaparken kimli\u011finizi do\u011frulamak ve <em>sisteme uygunlu\u011funuzu kan\u0131tlamak i\u00e7in<\/em> birtak\u0131m belgeleri y\u00fcklemeniz gerekir. Bu belgeler \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hizmet sa\u011flay\u0131c\u0131ya ait MERS\u0130S numaras\u0131<\/li>\n\n\n\n<li>Ticari elektronik ileti g\u00f6nderimi yap\u0131lan markalar\u0131n tescil belgeleri<\/li>\n\n\n\n<li>Elektronik imzal\u0131 \u0130leti Y\u00f6netim Sistemi Temel Hizmetler Kullan\u0131m Taahh\u00fctnamesi<\/li>\n\n\n\n<li>TC kimlik numaras\u0131<\/li>\n\n\n\n<li>Cep telefonu numaras\u0131<\/li>\n\n\n\n<li>Kurumsal e-posta adresi<\/li>\n\n\n\n<li>\u0130lk yetkili taraf\u0131ndan imzalanm\u0131\u015f belge (m\u00fc\u015ftereken temsile yetki durumlar\u0131nda)<\/li>\n<\/ul>\n\n\n\n<p>Listelenen belgelerin \u015firkete ve <strong>imza yetkisi bulunan ki\u015fiye ait<\/strong> olmas\u0131 gerekir. Ayr\u0131ca t\u00fcm bu dok\u00fcmanlar\u0131n yan\u0131 s\u0131ra \u015firket ad\u0131na sahip olunan onayl\u0131 ve kay\u0131tl\u0131 elektronik ileti\u015fim adresi say\u0131s\u0131 da taraf\u0131n\u0131zdan talep edilir. Talep edilen belgeler ba\u015fvuruyu yapan ki\u015finin t\u00fczel ya da ger\u00e7ek olmas\u0131na g\u00f6re de\u011fi\u015fiklik g\u00f6sterir. \u00d6rne\u011fin t\u00fczel ki\u015filer vergi kimlik numaras\u0131, ticaret sicil gazetesi, fatura adresi ve imza sirk\u00fcleri gibi belgeleri ibraz etmek zorundad\u0131r.<\/p>\n\n\n\n<p>Belirtilen t\u00fcm belgeler topland\u0131\u011f\u0131nda \u0130YS ba\u015fvuru sayfas\u0131na giri\u015f yap\u0131lmal\u0131d\u0131r. \u0130leti y\u00f6netim sisteminin resm\u00ee sitesi \u00fczerinden ba\u015fvuru ekran\u0131na kolayca ula\u015fabilirsiniz. Ard\u0131ndan gerekli bilgileri ekleyip <em>belgelerinizi siteye y\u00fcklemeniz gerekir<\/em>. B\u00f6ylelikle \u0130YS\u2019ye dok\u00fcman ekleme i\u015flemini tamamlam\u0131\u015f olursunuz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SmartMessage \u0130YS Mod\u00fcl\u00fc \u0130le Neler Yapabilirsiniz?<\/strong><\/h2>\n\n\n\n<p>\u0130leti Y\u00f6netim Sistemi, toplanan izinlerin sisteme aktar\u0131lmas\u0131ndan yap\u0131lan de\u011fi\u015fikliklerin d\u00fczenli takibine kadar kapsaml\u0131 bir s\u00fcre\u00e7tir. \u00d6zenle geli\u015ftirip sundu\u011fumuz \u0130YS \u00e7\u00f6z\u00fcm\u00fc sayesinde izinli ileti\u015fim verinizi sisteme kolayl\u0131kla aktarabilirsiniz. <strong>SmartMessage Audience Manager<\/strong> ile izinli veri taban\u0131n\u0131zda bulunan e-posta adreslerini ve GSM numaralar\u0131n\u0131 y\u00f6netmeniz m\u00fcmk\u00fcnd\u00fcr. Ayr\u0131ca bu \u00e7\u00f6z\u00fcm sayesinde hedef kitlenizin ve m\u00fc\u015fterilerinizin izinlerini g\u00fcvenle saklayabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Verilerin sisteme eksiksiz y\u00fcklenmesi gibi d\u00fczenli takibi de son derece \u00f6nemlidir. <em>\u0130YS Mod\u00fcl\u00fcm\u00fcz<\/em>, ileti\u015fim izinlerini e\u015f zamanl\u0131 olarak d\u00fczenleme imk\u00e2n\u0131 tan\u0131r ve ki\u015filerin yapt\u0131\u011f\u0131 de\u011fi\u015fiklikleri takip etmenin operasyonel y\u00fck\u00fcn\u00fc azalt\u0131r. Dilerseniz bu hizmetlere ek olarak SmartMessage Campaign Manager\u2019dan da yararlanabilir, t\u00fcm ileti s\u00fcre\u00e7lerinde %100 otomatik uyumluluk avantaj\u0131 elde edebilirsiniz.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Markalar\u0131n kampanyalar\u0131n\u0131 tan\u0131tma ve g\u00fcncel geli\u015fmelere dair duyuru yapma ad\u0131na ki\u015filere g\u00f6nderdi\u011fi mesajlara ticari elektronik&#8230;<\/p>\n","protected":false},"author":6,"featured_media":38778,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-37962","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0130leti Y\u00f6netim Sistemi (IYS) Nedir? | SmartMessage<\/title>\n<meta name=\"description\" content=\"\u0130leti Y\u00f6netim Sistemi ile reklam izinleri, \u015fikayet y\u00f6netimi ve veri y\u00f6netimini nas\u0131l kolayla\u015ft\u0131raca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in blogumuza t\u0131klay\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/ileti-yonetim-sistemi-iys-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130leti Y\u00f6netim Sistemi (IYS) Nedir? | SmartMessage\" \/>\n<meta property=\"og:description\" content=\"\u0130leti Y\u00f6netim Sistemi ile reklam izinleri, \u015fikayet y\u00f6netimi ve veri y\u00f6netimini nas\u0131l kolayla\u015ft\u0131raca\u011f\u0131n\u0131z\u0131 \u00f6\u011frenmek i\u00e7in blogumuza t\u0131klay\u0131n!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/ileti-yonetim-sistemi-iys-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartMessage\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-07T10:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T12:25:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/04\/woman-typing-writing-programming-7112-1024x683.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"SmartMessage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"SmartMessage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/ileti-yonetim-sistemi-iys-nedir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/ileti-yonetim-sistemi-iys-nedir\/\"},\"author\":{\"name\":\"SmartMessage\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/ae7a88fc113f3524dd9583d4ff9428de\"},\"headline\":\"\u0130leti Y\u00f6netim Sistemi (\u0130YS) Nedir? 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