{"id":38218,"date":"2023-05-06T10:30:56","date_gmt":"2023-05-06T10:30:56","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/7-practical-e-mail-marketing-tips-better-engagement\/"},"modified":"2024-05-15T12:33:36","modified_gmt":"2024-05-15T12:33:36","slug":"acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/","title":{"rendered":"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlama Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131"},"content":{"rendered":"

Markalar, sat\u0131\u015f hacmini geni\u015fletmek i\u00e7in dijital pazarlara y\u00f6nelir. \u00d6nemli pazarlama stratejileri aras\u0131nda yer alan e-posta pazarlaman\u0131n ba\u015far\u0131l\u0131 olmas\u0131 bir\u00e7ok fakt\u00f6re ba\u011fl\u0131d\u0131r. E-postan\u0131n tasar\u0131m\u0131ndan hangi zaman aral\u0131klar\u0131nda g\u00f6nderim yap\u0131ld\u0131\u011f\u0131na kadar her bir ayr\u0131nt\u0131ya \u00f6nem verilmelidir. Ayr\u0131lma, t\u0131klama ve a\u00e7\u0131lma oran\u0131 gibi parametreler ise g\u00fcncel stratejilerinizin etkisini g\u00f6rmenize ve sonraki \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 bu veriler \u0131\u015f\u0131\u011f\u0131nda geli\u015ftirmenize yard\u0131mc\u0131 olur. Yaz\u0131m\u0131z\u0131n devam\u0131nda e-posta a\u00e7\u0131lma oran\u0131na dair ayr\u0131nt\u0131l\u0131 bilgiye ula\u015fabilirsiniz.<\/span><\/p>\n

E-Posta A\u00e7\u0131lma Oran\u0131 Nedir?<\/b><\/h2>\n

E-posta, pazarlama mesajlar\u0131n\u0131 belirli bir kitleye ula\u015ft\u0131rmak amac\u0131yla kullan\u0131lan \u00f6nemli ara\u00e7lardan biridir. En \u00f6nemli pazarlama ara\u00e7lar\u0131 aras\u0131nda yer alan bu y\u00f6ntem, \u00f6zellikle sat\u0131\u015f s\u00f6z konusu oldu\u011funda markan\u0131n etkili bir performans g\u00f6stermesine yard\u0131mc\u0131 olur. Sat\u0131\u015f kanallar\u0131ndan iyi bir geri d\u00f6n\u00fc\u015f alman\u0131z\u0131 sa\u011flayan e-posta pazarlamas\u0131nda, mesaj\u0131n a\u00e7\u0131lma oran\u0131 \u00f6nem te\u015fkil eder. E-posta a\u00e7\u0131lma oran\u0131, mesaj\u0131n iletildi\u011fi hedef kitlesindeki d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n tespit edilmesini sa\u011flar. Kullan\u0131c\u0131lar\u0131n \u00e7evrim i\u00e7i ortamda mesaj\u0131n\u0131za tepki verip vermedi\u011fini e-posta a\u00e7\u0131lma oran\u0131 ile \u00f6l\u00e7meniz m\u00fcmk\u00fcnd\u00fcr.\u00a0<\/span><\/p>\n

E-Posta A\u00e7\u0131lma Oran\u0131 Neden \u00d6nemlidir?<\/b><\/h2>\n

Farkl\u0131 pazarlama kampanyalar\u0131 ile k\u0131yasland\u0131\u011f\u0131nda d\u00fc\u015f\u00fck maliyetlerle sizi en do\u011fru hedef kitleye en ideal y\u00f6ntemlerle ula\u015ft\u0131rabilecek e-posta pazarlamada, stratejinizi do\u011fru bir \u015fekilde planlaman\u0131z \u00f6nem te\u015fkil eder. Do\u011fru hedef kitlenin se\u00e7ilmesi, o hedef kitleye do\u011fru zamanlarda ve en iyi i\u00e7eriklerle ula\u015f\u0131lmas\u0131 en \u00f6nemli unsurlar aras\u0131ndad\u0131r.\u00a0<\/span><\/p>\n

Kampanyan\u0131z dahilinde g\u00f6nderdi\u011finiz e-postay\u0131 m\u00fc\u015fterileriniz \u201cspam\u201d olarak i\u015faretledi\u011finde yani mailler spama d\u00fc\u015ft\u00fc\u011f\u00fcnde<\/a>, kampanyan\u0131z\u0131n ba\u015far\u0131 oran\u0131 d\u00fc\u015fer ve kampanya verimlili\u011finiz azal\u0131r. A\u00e7\u0131lma oranlar\u0131n\u0131 dikkatle raporlayarak kampanya y\u00f6netimi performans\u0131n\u0131 de\u011ferlendirmeniz, kampanya stratejilerinizde daha etkili y\u00f6ntemler belirlemenizi sa\u011flayacakt\u0131r. Ancak g\u00f6nderdi\u011finiz e-posta kampanyalar\u0131n\u0131z\u0131n a\u00e7\u0131lma oran\u0131n\u0131 y\u00fckseltmek istiyorsan\u0131z; size rehber olacak k\u00fc\u00e7\u00fck ama etkili ipu\u00e7lar\u0131n\u0131 a\u015fa\u011f\u0131da bulabilirsiniz.<\/span><\/p>\n

T\u00fcm d\u00fcnyada mobil kullan\u0131c\u0131 say\u0131s\u0131 masa\u00fcst\u00fc kullan\u0131c\u0131 say\u0131s\u0131n\u0131 ge\u00e7iyor. Bu y\u00fczden cep telefonlar\u0131ndan e-postalar\u0131n\u0131 kontrol eden kitleyi yakalayabilmek ad\u0131na e-postalar\u0131n da mobil uyum a\u00e7\u0131s\u0131ndan en iyi seviyede olmas\u0131 olduk\u00e7a \u00f6nemlidir. E-postan\u0131z\u0131n mobilde de iyi g\u00f6r\u00fcnd\u00fc\u011f\u00fcne emin olmadan kampanyalar\u0131n\u0131z\u0131 ba\u015flatmay\u0131n.<\/span><\/p>\n

E-Posta A\u00e7\u0131lma Oranlar\u0131n\u0131 Art\u0131rman\u0131n Yollar\u0131 Nelerdir?<\/b><\/h2>\n

\u00dcr\u00fcn veya hizmet sat\u0131\u015f\u0131 i\u00e7in pazarlama stratejileri belirleyen markalar, uygulad\u0131klar\u0131 y\u00f6ntemleri iyile\u015ftirmenin yollar\u0131n\u0131 arar. E-posta a\u00e7\u0131lma oran\u0131, markan\u0131n m\u00fc\u015fterilerine iletti\u011fi mesaj\u0131n onlara ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131n tespit edilmesinde kullan\u0131l\u0131r. Potansiyel m\u00fc\u015fterileri markaya \u00e7ekmek ad\u0131na hassasiyetle y\u00f6netilen bu s\u00fcre\u00e7 i\u00e7erisinde e-posta a\u00e7\u0131lma oran\u0131n\u0131 art\u0131rmak i\u00e7in farkl\u0131 yollar izlenir. Bu noktada e-posta a\u00e7\u0131lma oran\u0131n\u0131 art\u0131rmak i\u00e7in deneyebilece\u011finiz baz\u0131 y\u00f6ntemler bulunur.<\/span><\/p>\n

E-posta a\u00e7\u0131lma oran\u0131, mesaj\u0131n i\u00e7eri\u011finden konu ba\u015fl\u0131\u011f\u0131na kadar pek \u00e7ok noktada yap\u0131lan de\u011fi\u015fikliklerle art\u0131r\u0131labilir. M\u00fc\u015fterilerinize iletmek istedi\u011finiz mesaj do\u011frultusunda farkl\u0131 stratejiler belirleyerek s\u00f6z konusu oran\u0131 y\u00fckseltmeyi ba\u015farabilirsiniz. \u015eimdi e-posta a\u00e7\u0131lma oran\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacak \u00f6nerilere g\u00f6z atabiliriz.<\/span><\/p>\n

Ba\u015fl\u0131klar\u0131n\u0131z K\u0131sa, Net Ama Dikkat \u00c7ekici Olmal\u0131<\/span><\/h3>\n

\u0130lk etapta m\u00fc\u015fterilerinizin dikkatini bir ba\u015fl\u0131kla \u00e7ekece\u011finiz i\u00e7in onlar\u0131 e-postaya y\u00f6nlendiren cezbedici nitelikte \u00e7arp\u0131c\u0131 bir ba\u015fl\u0131k kullanman\u0131z gerekir. Ancak, bu ba\u015fl\u0131k onlar\u0131 s\u0131kacak ve mailden uzakla\u015ft\u0131racak kadar uzun de\u011fil, kampanyay\u0131 \u00f6z bir \u015fekilde ifade eden \u00e7arp\u0131c\u0131 ama nitelikli bir ba\u015fl\u0131k olmal\u0131d\u0131r. Kullanaca\u011f\u0131n\u0131z ba\u015fl\u0131k ortalama 40-50 karakter olmal\u0131d\u0131r.<\/span><\/p>\n

E-Posta \u0130\u00e7eriklerinizdeki Butonlara ve CTA Linklerine Dikkat!<\/span><\/h3>\n

CTA (harekete ge\u00e7irici eylem) pazarlama aktivitelerine y\u00f6nlendirme i\u00e7in \u00e7ok verimli y\u00f6ntemlerden biridir. E-postalar\u0131n\u0131zda t\u0131klanabilen g\u00f6rsel ve linklerle \u00fcyelerinizi hedefledi\u011finiz aksiyonlar\u0131 almas\u0131n\u0131 sa\u011flayabilirsiniz. Websitesi veya blog sayfalar\u0131n\u0131za y\u00f6nlendirme yapabilir, kampanyalar\u0131n\u0131za ve etkinliklerinize kat\u0131l\u0131m sa\u011flayabilir, pazarlama d\u00f6k\u00fcmanlar\u0131n\u0131z\u0131n indirilmesini olanak tan\u0131y\u0131p, sosyal medya etkile\u015fimlerine zemin haz\u0131rlayabilirsiniz.\u00a0<\/span><\/p>\n

Harekete ge\u00e7irici eylemler m\u00fc\u015fterilerinizle etkile\u015fim a\u00e7\u0131s\u0131ndan \u00f6nemli faydalar sa\u011flayan ara\u00e7lar aras\u0131nda geliyor. CTA say\u0131s\u0131 konusunda ise e-posta ba\u015f\u0131na en fazla iki CTA kullanman\u0131z\u0131 \u00f6neriyoruz. \u00c7ok fazla CTA kullanmak da m\u00fc\u015fterilerinizin kafas\u0131n\u0131n kar\u0131\u015fmas\u0131na yol a\u00e7abilir. Aboneniz ba\u015fl\u0131\u011fa t\u0131klay\u0131p e-postay\u0131 a\u00e7t\u0131\u011f\u0131nda ise e-postada \u00e7arp\u0131c\u0131 ve harekete ge\u00e7irici bir butonun bulunmas\u0131 onu t\u0131klamaya y\u00f6nlendirecektir. Buton, abonenize, ondan yapman\u0131z\u0131 istedi\u011finiz eylemi belirterek indirimli bir \u00fcr\u00fcn ya da bir hizmet vadetmeli ve konum olarak da e-posta a\u00e7\u0131ld\u0131\u011f\u0131nda g\u00f6r\u00fcnmelidir.<\/span><\/p>\n

\u0130\u00e7erikleriniz Tekd\u00fcze Olmamal\u0131 Fark Yaratmal\u0131s\u0131n\u0131z<\/span><\/h3>\n

\u0130\u00e7erikler, m\u00fc\u015fterilerinizin ya da ziyaret\u00e7inizin g\u00f6z\u00fcnde \u00f6nemli olmal\u0131d\u0131r. Dikkat \u00e7eken ve onlar\u0131 daha detayl\u0131 bilgi almaya y\u00f6nlendiren i\u00e7erikler kullanmaya \u00f6zen g\u00f6sterilmeli. Aboneniz bir s\u00fcre sonra ba\u015fkalar\u0131yla da bu i\u00e7eri\u011fin detaylar\u0131n\u0131 payla\u015facakt\u0131r. Mail i\u00e7erisine ba\u015fka kullan\u0131c\u0131larla mail \u00fczerinden payla\u015f\u0131lmas\u0131n\u0131 sa\u011flayan linkler yerle\u015ftirilebilir. Bu sayede, hem mail \u00fczerinden hem de mail kullanmayan kullan\u0131c\u0131lara aboneleriniz arac\u0131l\u0131\u011f\u0131yla ula\u015fma \u015fans\u0131n\u0131 yakalayabilirsiniz. Sadece \u00fcr\u00fcn sat\u0131\u015f\u0131 odakl\u0131 e-posta kampanyalar\u0131n\u0131zla abonelerinizi s\u0131kmamal\u0131s\u0131n\u0131z. Hizmet ve \u00fcr\u00fcnleriniz i\u00e7in e-posta g\u00f6ndereceksiniz elbette ancak bilgilendirici i\u00e7eriklerinizle de dengeyi kurmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

Yar\u0131\u015fmalar ve Hediye \u00c7ekleri ile E\u011flendirerek Ba\u011fl\u0131l\u0131k Yarat\u0131n<\/span><\/h3>\n

Online yar\u0131\u015fmalar d\u00fczenleyerek abonelerinizi e\u011flendirebilir ve b\u00f6ylece kendinize ba\u011flayabilirsiniz. \u0130nsanlar her zaman kazanmak ister; siz de onlar\u0131 k\u00fc\u00e7\u00fck \u2013 e\u011flenceli yar\u0131\u015fmalarla mutlu edebilir; sizi keyifle takip etmelerini sa\u011flayabilirsiniz. Ayr\u0131ca hediye \u00e7ekleri, \u00fcr\u00fcn \u00fczerine \u00f6zel indirim ve kampanyalar da ilgiyi \u00fczerinize toplayacakt\u0131r. Bu duyuruyu \u00e7arp\u0131c\u0131 ve g\u00f6r\u00fcl\u00fcr nitelikte e-posta tasar\u0131mlar\u0131 ile kullan\u0131c\u0131lar\u0131n\u0131za aktarabilirsiniz.<\/span><\/p>\n

E- Postalar\u0131n\u0131z\u0131 Ki\u015fiselle\u015ftirmeyi \u0130hmal Etmeyin<\/span><\/h3>\n

E-posta a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 art\u0131rmak ve listedeki ki\u015filerin ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 kazanmak i\u00e7in e-postalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmelisiniz. Elde edilen verilere bak\u0131ld\u0131\u011f\u0131nda veri y\u00f6netimi<\/a> de g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda ki\u015fiselle\u015ftirilmi\u015f<\/a> e-postalar\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131n daha fazla oldu\u011fu g\u00f6r\u00fcl\u00fcr. S\u00fcreklili\u011fi sa\u011flamak i\u00e7in kullan\u0131c\u0131larla ilgili bilgi toplamak \u00e7ok \u00f6nemlidir. Bu noktada, isimler, co\u011frafi konum, do\u011fum g\u00fcn\u00fc, cinsiyet ve sipari\u015f ge\u00e7mi\u015fi \u00f6nemlidir.\u00a0<\/span><\/p>\n

Farkl\u0131 ya\u015f aral\u0131\u011f\u0131ndaki ki\u015filerin tercihleri ve ilgi alanlar\u0131 farkl\u0131 olaca\u011f\u0131 i\u00e7in her \u00fcr\u00fcne ayn\u0131 reaksiyonlar\u0131 g\u00f6stermez. Her dataya farkl\u0131 e-posta ya da birbirine yak\u0131n belirli ya\u015f aral\u0131klar\u0131na benzer \u00fcr\u00fcnleri g\u00f6nderebilirsiniz. Daha fazla ki\u015fiselle\u015fmeyi sa\u011flamak a\u00e7\u0131s\u0131ndan onlar\u0131 s\u0131kmayacak anketler haz\u0131rlay\u0131p e-posta pazarlama yolu ile payla\u015fabilirsiniz.\u00a0<\/span><\/p>\n

Anketlerdeki sorular\u0131n say\u0131s\u0131 ve i\u00e7eri\u011fi, kullan\u0131c\u0131y\u0131 anketten so\u011futacak kadar uzun ve s\u0131k\u0131c\u0131 olmamal\u0131d\u0131r. Ayr\u0131ca ki\u015fiselle\u015ftirdi\u011finiz e-postalar\u0131n\u0131zda, aboneleriniz her ay d\u00fczenli olarak ald\u0131\u011f\u0131 \u00fcr\u00fcn\u00fc bitmek \u00fczereyken ona yeniden hat\u0131rlatman\u0131z sadece a\u00e7\u0131lma oran\u0131n\u0131z\u0131 art\u0131rmakla kalmaz, onu sepete g\u00f6t\u00fcrme garantisi sa\u011flar. Bu sayede, g\u00fc\u00e7l\u00fc bir veri taban\u0131 elde edebilirsiniz.<\/span><\/p>\n

Hedef Kitleye Hitap Edece\u011finiz Ki\u015fisel Bir Dil Belirleyin<\/span><\/h3>\n

M\u00fc\u015fterilerinize ula\u015f\u0131rken kulland\u0131\u011f\u0131n\u0131z dil onlarla aran\u0131zdaki s\u0131cak ba\u011f\u0131 yakalamak i\u00e7in \u00e7ok \u00f6nemlidir. Onlar\u0131 \u00f6zel hissettirmek i\u00e7in kurumsal dilden ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. \u00dcyeleriniz, e-postay\u0131 kurumsal bir \u015firketin g\u00f6nderdi\u011fini de\u011fil de bir arkada\u015f\u0131n\u0131n g\u00f6nderdi\u011fini hissetmelidir. Her bir \u00fcyenin gelen kutusuna g\u00fcn i\u00e7erisinde onlarca mail d\u00fc\u015f\u00fcyor. Kimisi onlar\u0131 yeterince cezbetmedi\u011fi i\u00e7in a\u00e7\u0131lm\u0131yor, kimileri de spama gidiyor. Bu noktada fark yaratmal\u0131s\u0131n\u0131z. G\u00f6nderdi\u011finiz e-postalar\u0131n \u00f6n plana \u00e7\u0131kmas\u0131 ve okunmas\u0131n\u0131 sa\u011flaman\u0131z i\u00e7in ki\u015filerin isimlerini kullanarak onlara mail g\u00f6nderebilirsiniz. Bu sayede mailin sadece kendisi i\u00e7in g\u00f6nderildi\u011fini hissetmek kullan\u0131c\u0131y\u0131 hem \u00f6zel hissettirecek hem de size olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 artt\u0131racakt\u0131r.<\/span><\/p>\n

M\u00fc\u015fterilerinize Al\u0131\u015fveri\u015f Yapmay\u0131 Hat\u0131rlat\u0131n<\/span><\/h3>\n

Uzun s\u00fcre al\u0131\u015fveri\u015f yapmayan ve \u00fcr\u00fcnlere g\u00f6z atmayan m\u00fc\u015fterilerinize onlar\u0131 uzun s\u00fcre aran\u0131zda g\u00f6rmedi\u011finizden bahseden ve yeniden g\u00f6rmek istedi\u011finizi belirten e-postalar g\u00f6nderebilirsiniz. Onlar\u0131 \u00f6zledi\u011finizi, \u00fcr\u00fcnlere sundu\u011funuz indirimlerle hissettirebilirsiniz. Bu maillerde \u201csizi yeniden aram\u0131zda g\u00f6rmek istiyoruz\u201d, \u201csizi \u00e7ok \u00f6zledik\u201d ya da \u201cbu indirime kay\u0131ts\u0131z kalmay\u0131n\u201d tarz\u0131nda te\u015fvik edici dil kullanman\u0131z onlar\u0131 etkiler. Onlarla ne kadar ileti\u015fim halinde olursan\u0131z o kadar \u00e7ok sizi hat\u0131rlamalar\u0131n\u0131 ve al\u0131\u015fveri\u015f yapmalar\u0131n\u0131 sa\u011flars\u0131n\u0131z.<\/span><\/p>\n

\u0130lgi Alan\u0131na Girmeyen Kullan\u0131c\u0131lar\u0131 Veri Taban\u0131ndan \u00c7\u0131karmal\u0131s\u0131n\u0131z<\/span><\/h3>\n

Uzun vadede e-postalar\u0131n\u0131za itibar etmeyen kullan\u0131c\u0131lara, tekrar kay\u0131t yapt\u0131rmad\u0131klar\u0131 takdirde aboneliklerinin silinece\u011fini belirten bir e-posta atabilirsiniz. Bu hem daha fazla aboneye ula\u015fman\u0131z\u0131 sa\u011flar hem de sizin veritaban\u0131n\u0131z\u0131 daha kaliteli hale getirir. E-postalara d\u00f6n\u00fc\u015f yapan ve daha fazla t\u0131klay\u0131p bilgi almak isteyen m\u00fc\u015fterilere ula\u015fman\u0131z\u0131n \u00f6n\u00fcn\u00fc a\u00e7ar.<\/span><\/p>\n

M\u00fc\u015fterilerinizi \u00c7apraz Kampanyalardan Faydaland\u0131r\u0131n<\/span><\/h3>\n

M\u00fc\u015fterilerinizin ald\u0131\u011f\u0131 \u00fcr\u00fcnlerin benzerleriyle daha fazla kar\u015f\u0131la\u015fmas\u0131n\u0131 istiyorsan\u0131z, e-posta yoluyla onlar\u0131n dikkatini \u00e7ekebilirsiniz. Ayn\u0131 \u00fcr\u00fcnler alg\u0131da se\u00e7icilik yarataca\u011f\u0131ndan e-posta a\u00e7malar\u0131n\u0131 sa\u011flayabilir ve kullan\u0131c\u0131y\u0131 sepete y\u00f6nlendirerek, ba\u015far\u0131l\u0131 bir kampanyaya imza atman\u0131z\u0131 sa\u011flayabilir. \u00d6rne\u011fin, aboneniz sizden daha \u00f6nce cep telefonu ald\u0131ysa, ona cep telefonu k\u0131l\u0131f\u0131 ile ilgili bir e-posta g\u00f6nderebilirsiniz. Ancak bu konuda fazla \u0131srarc\u0131 olmamal\u0131s\u0131n\u0131z. Sat\u0131n ald\u0131\u011f\u0131 ya da gezindi\u011fi \u00fcr\u00fcnler i\u00e7in tek bir e-posta yeterli olacakt\u0131r.<\/span><\/p>\n

SmartMessage ile A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlama Kampanyalar\u0131 Yarat\u0131n!<\/b><\/h2>\n

E-postalar, ileti\u015fimin ve teknolojinin hem ortak bir \u00fcr\u00fcn\u00fc hem de en \u00f6nemli ara\u00e7lar\u0131ndan biridir. Dijital pazarlaman\u0131n etkili, pratik ve i\u015flevsel arac\u0131 e-postalar, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda potansiyel m\u00fc\u015fterileri harekete ge\u00e7irir ve marka sadakatini art\u0131r\u0131r. Dilerseniz SmartMessage Campaign Manager ile etkili e-posta kampanyalar\u0131 olu\u015fturabilir, hedef kitlenize y\u00f6nelik t\u00fcm pazarlama aksiyonlar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilirsiniz. Esnek, kapsaml\u0131 ve yenilik\u00e7i SmartMessage \u00fcr\u00fcnleriyle e-posta pazarlama s\u00fcrecindeki t\u00fcm hedeflerinize ula\u015fman\u0131z m\u00fcmk\u00fcnd\u00fcr.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Markalar, sat\u0131\u015f hacmini geni\u015fletmek i\u00e7in dijital pazarlara y\u00f6nelir. \u00d6nemli pazarlama stratejileri aras\u0131nda yer alan e-posta…<\/p>\n","protected":false},"author":6,"featured_media":37691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515],"tags":[],"class_list":{"0":"post-38218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi"},"yoast_head":"\nA\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlamas\u0131n\u0131n \u0130pu\u00e7lar\u0131 | SmartMessage<\/title>\n<meta name=\"description\" content=\"E-posta ba\u015fl\u0131klar\u0131ndan e-postan\u0131z\u0131n i\u00e7eri\u011fine kadar her detay\u0131 i\u00e7eren ve a\u00e7\u0131lma oranlar\u0131n\u0131 yak\u0131ndan etkileyen fakt\u00f6rler t\u00fcm ayr\u0131nt\u0131lar\u0131yla SmartMessage'da!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlamas\u0131n\u0131n \u0130pu\u00e7lar\u0131 | SmartMessage\" \/>\n<meta property=\"og:description\" content=\"E-posta ba\u015fl\u0131klar\u0131ndan e-postan\u0131z\u0131n i\u00e7eri\u011fine kadar her detay\u0131 i\u00e7eren ve a\u00e7\u0131lma oranlar\u0131n\u0131 yak\u0131ndan etkileyen fakt\u00f6rler t\u00fcm ayr\u0131nt\u0131lar\u0131yla SmartMessage'da!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartMessage\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-06T10:30:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T12:33:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SmartMessage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"SmartMessage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\"},\"author\":{\"name\":\"SmartMessage\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/ae7a88fc113f3524dd9583d4ff9428de\"},\"headline\":\"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlama Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131\",\"datePublished\":\"2023-05-06T10:30:56+00:00\",\"dateModified\":\"2024-05-15T12:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\"},\"wordCount\":1888,\"publisher\":{\"@id\":\"https:\/\/smartmessage.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp\",\"articleSection\":[\"E-Posta Pazarlamas\u0131\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\",\"url\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\",\"name\":\"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlamas\u0131n\u0131n \u0130pu\u00e7lar\u0131 | SmartMessage\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp\",\"datePublished\":\"2023-05-06T10:30:56+00:00\",\"dateModified\":\"2024-05-15T12:33:36+00:00\",\"description\":\"E-posta ba\u015fl\u0131klar\u0131ndan e-postan\u0131z\u0131n i\u00e7eri\u011fine kadar her detay\u0131 i\u00e7eren ve a\u00e7\u0131lma oranlar\u0131n\u0131 yak\u0131ndan etkileyen fakt\u00f6rler t\u00fcm ayr\u0131nt\u0131lar\u0131yla SmartMessage'da!\",\"breadcrumb\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage\",\"url\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp\",\"contentUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp\",\"width\":2048,\"height\":2560,\"caption\":\"\u00e7al\u0131\u015fan kad\u0131n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smartmessage.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"E-Posta Pazarlamas\u0131\",\"item\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlama Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartmessage.com\/#website\",\"url\":\"https:\/\/smartmessage.com\/\",\"name\":\"SmartMessage\",\"description\":\"Omnichannel Marketing and Customer Experience\",\"publisher\":{\"@id\":\"https:\/\/smartmessage.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartmessage.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smartmessage.com\/#organization\",\"name\":\"SmartMessage\",\"url\":\"https:\/\/smartmessage.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png\",\"contentUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png\",\"width\":2000,\"height\":499,\"caption\":\"SmartMessage\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/ae7a88fc113f3524dd9583d4ff9428de\",\"name\":\"SmartMessage\",\"url\":\"https:\/\/smartmessage.com\/tr\/author\/smartmessage\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlamas\u0131n\u0131n \u0130pu\u00e7lar\u0131 | SmartMessage","description":"E-posta ba\u015fl\u0131klar\u0131ndan e-postan\u0131z\u0131n i\u00e7eri\u011fine kadar her detay\u0131 i\u00e7eren ve a\u00e7\u0131lma oranlar\u0131n\u0131 yak\u0131ndan etkileyen fakt\u00f6rler t\u00fcm ayr\u0131nt\u0131lar\u0131yla SmartMessage'da!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/","og_locale":"tr_TR","og_type":"article","og_title":"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlamas\u0131n\u0131n \u0130pu\u00e7lar\u0131 | SmartMessage","og_description":"E-posta ba\u015fl\u0131klar\u0131ndan e-postan\u0131z\u0131n i\u00e7eri\u011fine kadar her detay\u0131 i\u00e7eren ve a\u00e7\u0131lma oranlar\u0131n\u0131 yak\u0131ndan etkileyen fakt\u00f6rler t\u00fcm ayr\u0131nt\u0131lar\u0131yla SmartMessage'da!","og_url":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/","og_site_name":"SmartMessage","article_published_time":"2023-05-06T10:30:56+00:00","article_modified_time":"2024-05-15T12:33:36+00:00","og_image":[{"width":2048,"height":2560,"url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp","type":"image\/jpeg"}],"author":"SmartMessage","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"SmartMessage","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#article","isPartOf":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/"},"author":{"name":"SmartMessage","@id":"https:\/\/smartmessage.com\/#\/schema\/person\/ae7a88fc113f3524dd9583d4ff9428de"},"headline":"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlama Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131","datePublished":"2023-05-06T10:30:56+00:00","dateModified":"2024-05-15T12:33:36+00:00","mainEntityOfPage":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/"},"wordCount":1888,"publisher":{"@id":"https:\/\/smartmessage.com\/#organization"},"image":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage"},"thumbnailUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp","articleSection":["E-Posta Pazarlamas\u0131"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/","url":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/","name":"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlamas\u0131n\u0131n \u0130pu\u00e7lar\u0131 | SmartMessage","isPartOf":{"@id":"https:\/\/smartmessage.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage"},"image":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage"},"thumbnailUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp","datePublished":"2023-05-06T10:30:56+00:00","dateModified":"2024-05-15T12:33:36+00:00","description":"E-posta ba\u015fl\u0131klar\u0131ndan e-postan\u0131z\u0131n i\u00e7eri\u011fine kadar her detay\u0131 i\u00e7eren ve a\u00e7\u0131lma oranlar\u0131n\u0131 yak\u0131ndan etkileyen fakt\u00f6rler t\u00fcm ayr\u0131nt\u0131lar\u0131yla SmartMessage'da!","breadcrumb":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#primaryimage","url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp","contentUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/nubelson-fernandes-ZdOsQiwp0Ss-unsplash-scaled.webp","width":2048,"height":2560,"caption":"\u00e7al\u0131\u015fan kad\u0131n"},{"@type":"BreadcrumbList","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartmessage.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/smartmessage.com\/tr\/blog-tr\/"},{"@type":"ListItem","position":3,"name":"E-Posta Pazarlamas\u0131","item":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/"},{"@type":"ListItem","position":4,"name":"A\u00e7\u0131lma Oran\u0131 Y\u00fcksek E-Posta Pazarlama Kampanyalar\u0131 \u0130\u00e7in \u0130pu\u00e7lar\u0131"}]},{"@type":"WebSite","@id":"https:\/\/smartmessage.com\/#website","url":"https:\/\/smartmessage.com\/","name":"SmartMessage","description":"Omnichannel Marketing and Customer Experience","publisher":{"@id":"https:\/\/smartmessage.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartmessage.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/smartmessage.com\/#organization","name":"SmartMessage","url":"https:\/\/smartmessage.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/","url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png","contentUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png","width":2000,"height":499,"caption":"SmartMessage"},"image":{"@id":"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/smartmessage.com\/#\/schema\/person\/ae7a88fc113f3524dd9583d4ff9428de","name":"SmartMessage","url":"https:\/\/smartmessage.com\/tr\/author\/smartmessage\/"}]}},"_links":{"self":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/38218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/comments?post=38218"}],"version-history":[{"count":8,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/38218\/revisions"}],"predecessor-version":[{"id":42005,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/38218\/revisions\/42005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/media\/37691"}],"wp:attachment":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/media?parent=38218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/categories?post=38218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/tags?post=38218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}