{"id":38219,"date":"2023-03-16T16:04:20","date_gmt":"2023-03-16T16:04:20","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/what-is-gdpr-what-has-gdpr-changed-in-the-world-of-digital-marketing\/"},"modified":"2024-05-15T13:03:25","modified_gmt":"2024-05-15T13:03:25","slug":"gdpr-dijital-pazarlama-dunyasinda-neleri-degistirdi","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/marka-pazarlamasi\/gdpr-dijital-pazarlama-dunyasinda-neleri-degistirdi\/","title":{"rendered":"GDPR Nedir? GDPR Dijital Pazarlama D\u00fcnyas\u0131nda Neleri De\u011fi\u015ftirdi?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Teknolojik geli\u015fmelerin h\u0131z kazanmas\u0131 ile veri g\u00fcvenli\u011fi ihlalinin ciddi riskler te\u015fkil edebilece\u011fi \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Bu kapsamda ki\u015fisel veriler i\u015flenirken ba\u015fta mahremiyet olmak \u00fczere ki\u015filerin temel haklar\u0131n\u0131n ve \u00f6zg\u00fcrl\u00fcklerinin korunmas\u0131n\u0131 hedefleyen pek \u00e7ok \u00e7al\u0131\u015fma yap\u0131lm\u0131\u015ft\u0131r. GPDR, Avrupa Birli\u011fi s\u0131n\u0131rlar\u0131 i\u00e7erisinde faaliyet g\u00f6steren t\u00fcm i\u015fletmeleri ba\u011flayan bir d\u00fczenlemedir. Uygulamaya tabi kurumlar\u0131n ve kurulu\u015flar\u0131n ki\u015fisel verilerin gizlili\u011fini korumalar\u0131 amac\u0131yla birtak\u0131m \u00f6nlemler almas\u0131n\u0131 zorunlu k\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>\n<h2><b>Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc (GDPR) Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Avrupa \u0130nsan Haklar\u0131 S\u00f6zle\u015fmesi\u2019ni kaynak edinen orjinal ismi \u201cGeneral Data Protection Regulation\u201d olan GDPR bir dizi ki\u015fisel verinin koruma alt\u0131na al\u0131nmas\u0131n\u0131 sa\u011flayan d\u00fczenleme olarak bilinir. Sundu\u011fu hizmet a\u00e7\u0131s\u0131ndan GDPR kanunu T\u00fcrkiye\u2019de bulunan Ki\u015fisel Verilerin Korunmas\u0131 Kanunu (KVKK) ile bir\u00e7ok benzerli\u011fe sahiptir. Avrupa \u0130nsan Haklar\u0131 S\u00f6zle\u015fmesi\u2019nin spesifik olarak 8.maddesini esas alan s\u00f6z konusu kanun ailenin korunmas\u0131 ve \u00f6zel hayat\u0131n gizlili\u011fi \u00fczerine haz\u0131rlanm\u0131\u015f bir d\u00fczenlemedir. Ayn\u0131 zamanda Avrupa Birli\u011fi\u2019ne \u00fcye \u00fclkelerin i\u00e7 mevzuatlar\u0131na y\u00f6nelik hukuksal d\u00fczenlemeler yap\u0131lmas\u0131n\u0131 da ama\u00e7lar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2016 y\u0131l\u0131nda kabul edilen ve 25 May\u0131s 2018\u2019den itibaren uygulama zorunlulu\u011fu bulunan GDPR \u015fimdiye kadarki ki\u015fisel verileri koruma amac\u0131 g\u00fcden en detayl\u0131 d\u00fczenlemedir. \u0130lgili d\u00fczenleme ayn\u0131 zamanda Avrupa genelinde AB vatanda\u015flar\u0131n\u0131n ki\u015fisel verilerini koruma alt\u0131na almaya y\u00f6nelik olu\u015fturulmu\u015f bir y\u00f6netmeliktir. B\u00f6ylelikle Avrupa Birli\u011fi \u00fcyesi \u00fclkelerdeki kurumlarda saklanan ki\u015fisel verilerin g\u00fcvenli\u011fi sa\u011flanm\u0131\u015f olur. Ki\u015fisel veriler y\u00f6netmelikte belirtildi\u011fi \u015fekilde ve <\/span><i><span style=\"font-weight: 400;\">a\u00e7\u0131k r\u0131za al\u0131narak<\/span><\/i><span style=\"font-weight: 400;\"> i\u015flenmek zorundad\u0131r. Ge\u00e7mi\u015fte saklanm\u0131\u015f verileri de kapsayan GDPR ki\u015filerin \u00f6nceden verdikleri izinleri iptal edebilme hakk\u0131n\u0131 da sakl\u0131 tutar.<\/span><\/p>\n<h2><b>GDPR Web D\u00fcnyas\u0131nda Neleri De\u011fi\u015ftirdi?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GDPR y\u00fcr\u00fcrl\u00fc\u011fe giri\u015fiyle web d\u00fcnyas\u0131nda k\u00f6kl\u00fc bir de\u011fi\u015fiklik meydana getirdi. Kanunun uygulanmas\u0131n\u0131n zorunlu olmas\u0131yla hem web sitesi i\u015fletmecilerinin hem de ziyaret\u00e7ilerin s\u00f6z konusu d\u00fczenlemeden etkilendi\u011fini s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. E-posta listesi, \u00fcr\u00fcn sat\u0131\u015f\u0131 veya reklam yap\u0131lmas\u0131na bak\u0131lmaks\u0131z\u0131n AB trafi\u011fi olan her site GDPR maddelerine uygunluk sa\u011flamak zorundad\u0131r. D\u00fczenleme sitede hangi hizmetlerin verildi\u011fine bakmaks\u0131z\u0131n sadece AB vatanda\u015flar\u0131n\u0131n ki\u015fisel verilerinin toplanmas\u0131yla ilgilenir. Yani <\/span><b>AB vatanda\u015flar\u0131na hizmet veren<\/b><span style=\"font-weight: 400;\"> her web sitesi birtak\u0131m kurallar \u00e7er\u00e7evesinde yeniden d\u00fczenlenmi\u015ftir.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IP adresi toplayan bir siteye sahip olmak bile GDPR maddelerine uymay\u0131 zorunlu k\u0131lar. CMS\u2019lerin \u00e7o\u011fu varsay\u0131lan olarak IP adresi toplad\u0131\u011f\u0131 i\u00e7in <\/span><i><span style=\"font-weight: 400;\">b\u00fct\u00fcn web sitelerinin<\/span><\/i><span style=\"font-weight: 400;\"> Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc uyumlulu\u011fu sa\u011flamas\u0131 gerekir. Bir web sitesi \u015fu \u00f6zelliklere sahipse s\u00f6z konusu d\u00fczenlemeye tabi tutulur:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131 profili bulunan bir forum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fiziksel ya da <a href=\"https:\/\/smartmessage.com\/tr\/dijital-pazarlama-nedir\/\">dijital<\/a> herhangi bir \u00fcr\u00fcn\u00fc satan ve kullan\u0131c\u0131 verilerini kaydeden bir e-ticaret ma\u011fazas\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yeniden hedefleme i\u00e7in \u00e7e\u015fitli etiketler kullanan web sitesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n yorum yapmas\u0131na izin veren web sitesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar\u0131n<a href=\"https:\/\/smartmessage.com\/tr\/dijital-pazarlama-sirlari-responsive-e-posta\/\"> e-posta<\/a> listelerine kaydolmas\u0131na izin veren herhangi web sitesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analytics kurulumu bulunan herhangi bir Web Sitesi<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00d6zetle b\u00fct\u00fcn Avrupa Birli\u011fi trafi\u011fini <\/span><b>tam anlam\u0131yla engelleyemeyen<\/b><span style=\"font-weight: 400;\"> herhangi bir web sitesi ilgili d\u00fczenlemeye tabidir. Geni\u015f ve geli\u015fmi\u015f web d\u00fcnyas\u0131nda trafik engellemek zor olaca\u011f\u0131ndan b\u00fct\u00fcn sitelerin GDPR uyumlulu\u011fu ta\u015f\u0131mas\u0131 gereklidir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">GDPR ve KVKK Aras\u0131ndaki Benzerlikler ve Farklar Nelerdir?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0130ki d\u00fczenlemeyi benzerlikleri ve farkl\u0131l\u0131klar\u0131 a\u00e7\u0131s\u0131ndan kar\u015f\u0131la\u015ft\u0131rmadan \u00f6nce KVKK\u2019nin de ne oldu\u011funu a\u00e7\u0131klamak gerekir. KVKK i\u00e7in GDPR\u2019nin <\/span><i><span style=\"font-weight: 400;\">T\u00fcrkiye \u00f6zelinde olu\u015fturulmu\u015f<\/span><\/i><span style=\"font-weight: 400;\"> bir \u00f6rne\u011fi oldu\u011fu s\u00f6ylenebilir. Ki\u015fisel verilerin korunmas\u0131 konusunda hassas davranan \u00fclkelerden biri olan T\u00fcrkiye, vatanda\u015flar\u0131n\u0131n bilgilerinin g\u00fcvende kalabilmesi i\u00e7in KVKK\u2019yi \u00e7\u0131karm\u0131\u015ft\u0131r. \u0130\u015fleyi\u015f ve ama\u00e7 a\u00e7\u0131s\u0131ndan GDPR ve KVKK bir hayli benzerdir. Ki\u015fisel Verilerin Korunmas\u0131 Kanunu (KVKK) da t\u0131pk\u0131 GDPR gibi vatanda\u015flar\u0131n temel hak ve \u00f6zg\u00fcrl\u00fcklerinin g\u00fcvende kalmas\u0131n\u0131 ama\u00e7lar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y\u00f6netmelikler aras\u0131ndaki en temel farkl\u0131l\u0131k da kapsad\u0131klar\u0131 b\u00f6lgedir. KVKK sadece T\u00fcrkiye \u00f6zelinde ge\u00e7erli bir d\u00fczenlemedir. Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc ise t\u00fcm Avrupa Birli\u011fi \u00fcyesi \u00fclkelerinin vatanda\u015flar\u0131n\u0131 kapsar. Bu anlamda GDPR\u2019nin KVKK\u2019ye g\u00f6re daha geni\u015f bir kapsam alan\u0131na sahip oldu\u011fu s\u00f6ylenebilir. Bir di\u011fer fark ise <\/span><b>d\u00fczenlemelerin cezai yapt\u0131r\u0131mlar\u0131d\u0131r<\/b><span style=\"font-weight: 400;\">. KVKK kapsam\u0131nda \u00f6ng\u00f6r\u00fclen ceza y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fcn \u00fcst limiti 1.000.000 TL olarak belirtilir. GDPR kapsam\u0131nda ise cezai yapt\u0131r\u0131m 20.000.000 Euro veya y\u0131ll\u0131k k\u00fcresel cironun %4\u2019\u00fcd\u00fcr. Cezan\u0131n i\u015flendi\u011fi d\u00f6nemde hangisi daha y\u00fcksek miktardaysa o tercih edilir. \u00d6zetle b\u00fcy\u00fck \u00f6l\u00e7\u00fcde benzerlik g\u00f6steren bu iki d\u00fczenlemenin aras\u0131ndaki en b\u00fcy\u00fck fark GDPR\u2019nin ortaya koydu\u011fu y\u00fcksek cezai yapt\u0131r\u0131mlard\u0131r.<\/span><\/p>\n<h2><b>GDPR Kimleri ve Neleri Kapsar?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uygulama alan\u0131 a\u00e7\u0131s\u0131ndan incelendi\u011finde Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc kullan\u0131c\u0131lar\u0131 koruma alt\u0131na almay\u0131 ama\u00e7lar. Web sitelerinin yan\u0131 s\u0131ra \u00e7e\u015fitli platformlar\u0131n \u00fccretli ya da \u00fccretsiz sunulan t\u00fcm hizmetlerde ve mallarda elde ettikleri ki\u015fisel verilerin korunmas\u0131n\u0131 sa\u011flar. \u0130lgili y\u00f6netmelik toplanan verilerin hi\u00e7bir \u015fekilde <\/span><i><span style=\"font-weight: 400;\">ticari y\u00f6nde payla\u015f\u0131lmamas\u0131n\u0131 sa\u011flamaya<\/span><\/i><span style=\"font-weight: 400;\"> y\u00f6nelik bir d\u00fczenlemedir. GDPR kapsam\u0131nda ki\u015filere ili\u015fkin her t\u00fcrl\u00fc bilgi ki\u015fisel kabul edilir. \u0130sim, kimlik numaras\u0131, konum\/yer bilgisi gibi veriler ihlal edilemez. Ayr\u0131ca ki\u015finin fiziksel, zihinsel, genetik veya ekonomik kimli\u011fine bilgiler de ki\u015fisel veri olarak kabul g\u00f6r\u00fcr.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GDPR d\u00fczenlemesinde s\u00f6z konusu ki\u015fisel verilere y\u00f6nelik a\u00e7\u0131k\u00e7a ifade edilen s\u0131fatlar bulunur. Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc ilgili s\u0131fatlara baz\u0131 sorumluluklar y\u00fckler. T\u00fcz\u00fck elde edilen ki\u015fisel verilerin nerede, nas\u0131l ve ne kadar s\u00fcre boyunca korunmas\u0131 gerekti\u011fini belirtir. Ayr\u0131ca durum ne olursa olsun i\u015flenmemesi gereken verilere y\u00f6nelik maddeler de t\u00fcz\u00fc\u011f\u00fcn konular\u0131ndan biridir. GDPR kapsam\u0131nda veri ihlali; iletilen, saklanan ya da i\u015flenen verilerin imha edilmesi, kayb\u0131, de\u011fi\u015ftirilmesi ya da yetkisiz \u015fekilde a\u00e7\u0131klanmas\u0131d\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yukar\u0131da tan\u0131m\u0131na bak\u0131ld\u0131\u011f\u0131nda en basit ifadeyle t\u00fcz\u00fc\u011f\u00fcn internet ortam\u0131nda herhangi bir eylemde bulunan herkesi kapsad\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Buna g\u00f6re <\/span><b>\u00fc\u00e7\u00fcnc\u00fc kullan\u0131c\u0131lara<\/b><span style=\"font-weight: 400;\"> yani bize hizmet sunan her web sitesi GDPR iznine tabi tutulur. Al\u0131\u015fveri\u015f yapmak ya da internette gezinmek i\u00e7in \u00e7erezlerinin ve tarama ge\u00e7mi\u015finin i\u015flenmesine izin vermek zorunda kalmak g\u00fcvenli bir deneyim de\u011fildir. Bu gibi durumlar \u00f6zel hayat\u0131n gizlili\u011finin ihlalinin somut \u00f6rneklerini olu\u015fturur. GDPR de \u00fc\u00e7\u00fcnc\u00fc kullan\u0131c\u0131lar\u0131n bu problemden etkilenmemesini m\u00fcmk\u00fcn k\u0131lar. \u00d6zetle Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc internette aktif olan her kullan\u0131c\u0131y\u0131 istisnas\u0131z bir \u015fekilde kapsar. Ayn\u0131 \u015fekilde bu ki\u015filere hizmet veren t\u00fcm platformlar da GDPR uyumlulu\u011fu ta\u015f\u0131mak zorundad\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">GDPR\u2019den Hangi Sekt\u00f6rler Etkilendi?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde hemen hemen b\u00fct\u00fcn sekt\u00f6rler internetin ve IoT\u2019in geli\u015fmesiyle dijitalle\u015fme yolunda \u00f6nemli ad\u0131mlar atm\u0131\u015ft\u0131r. Sundu\u011fu i\u015fleri ve hizmetleri daha dijital ve ak\u0131ll\u0131 h\u00e2le getiren sekt\u00f6rlerin do\u011fal olarak m\u00fc\u015fterilerinin ki\u015fisel verilerine olan ba\u011f\u0131ml\u0131l\u0131\u011f\u0131 artar. \u015eirketlerin boyutu ya da yap\u0131s\u0131 fark etmeksizin ki\u015fisel verileri elde etme ve i\u015fleme y\u00f6ntemleri de\u011fi\u015fiklik g\u00f6sterir. Buna ba\u011fl\u0131 olarak <\/span><i><span style=\"font-weight: 400;\">sa\u011fl\u0131ktan ula\u015f\u0131ma, e\u011fitimden hizmete<\/span><\/i><span style=\"font-weight: 400;\"> dijital d\u00fcnyaya ad\u0131m atan t\u00fcm sekt\u00f6rler GDPR\u2019den etkilenir. T\u00fcz\u00fck o kadar etkilidir ki Apple ve Android GDPR uyumlulu\u011funu ta\u015f\u0131yan cep telefonu i\u015fletim sistemleri olarak bilinir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00f6z konusu reg\u00fclasyon Avrupa Birli\u011fi vatanda\u015flar\u0131na y\u00f6nelik \u00fcr\u00fcn ve hizmetleri sunan t\u00fcm \u00fclkeleri kapsar. D\u00fczenlemenin \u201cB\u00f6lgesel Kapsam\u201d ba\u015fl\u0131kl\u0131 3.maddesi incelendi\u011finde bu \u00e7ok daha net bir \u015fekilde g\u00f6r\u00fcl\u00fcr. Maddeye g\u00f6re sadece AB s\u0131n\u0131rlar\u0131 i\u00e7erisindeki firmalar de\u011fil t\u00fcz\u00fc\u011f\u00fcn kapsad\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc kullan\u0131c\u0131lara hizmet veren her \u015firket GDPR\u2019den etkilenir. Yani T\u00fcrkiye gibi Avrupa Birli\u011fi \u00fcyesi olmayan fakat Avrupa Birli\u011findeki vatanda\u015flara hizmet sunan <\/span><b>global \u00e7aptaki her \u00fclke<\/b><span style=\"font-weight: 400;\"> bu reg\u00fclasyona tabidir. Yani \u015firket bulundu\u011fu konuma bak\u0131lmaks\u0131z\u0131n Genel Veri T\u00fcz\u00fc\u011f\u00fc AB vatanda\u015flar\u0131na i\u015f ve hizmet sunuyorsa s\u00f6z konusu reg\u00fclasyona tabidir.\u00a0<\/span><\/p>\n<h2><b>GDPR Uyumlulu\u011fu Nedir ve Nas\u0131l Sa\u011flan\u0131r?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">GDPR uyumlulu\u011fu gere\u011fince veri kontrol\u00f6r\u00fcne b\u00fcy\u00fck sorumluluk d\u00fc\u015fer. Veri kontrol\u00f6r\u00fc kullan\u0131c\u0131 bilgilerini toplayan ki\u015fi ya da kurumlara verilen isimdir. S\u00f6z konusu t\u00fcz\u00fck veri sahibinin toplad\u0131\u011f\u0131 bilgileri hukuk kurallar\u0131na tamamen uygun bir \u015fekilde i\u015flemesini zorunlu k\u0131lar. Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc bilgilerin <\/span><b>\u015feffaf ve adil \u015fekilde<\/b><span style=\"font-weight: 400;\"> i\u015flenmesini sa\u011flayan bir d\u00fczenlemedir. T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra elde edilen verilerin yine hukuka uygun, me\u015fru ama\u00e7lara y\u00f6nelik ve \u015feffaf bi\u00e7imde toplanmas\u0131 gerekir. T\u00fcz\u00fck gere\u011fince hi\u00e7bir ki\u015fisel veri ama\u00e7s\u0131z \u015fekilde toplanamaz ve i\u015flenemez. GDPR uyumlulu\u011fu sa\u011flamak zorunda olan \u015firketlerin verilerinizi toplamak ve i\u015flemek i\u00e7in a\u00e7\u0131k r\u0131zan\u0131z\u0131 almalar\u0131 gerekir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c7e\u015fitli \u015fartlar ko\u015farak \u00fc\u00e7\u00fcnc\u00fc kullan\u0131c\u0131lara fayda sa\u011flayan t\u00fcz\u00fc\u011fe uyumlu olmak i\u00e7in firmalar\u0131n bu kurallara uygunluk g\u00f6stermesi esast\u0131r. Yasalar kullan\u0131c\u0131lar\u0131n ki\u015fisel bilgilerinin korunmas\u0131n\u0131 a\u00e7\u0131k\u00e7a <\/span><i><span style=\"font-weight: 400;\">veri kontrol\u00f6r\u00fcn\u00fcn sorumlulu\u011fu sayar<\/span><\/i><span style=\"font-weight: 400;\">. B\u00f6ylece m\u00fc\u015fterilerinin verilerini koruyamayan \u015firketin h\u0131rs\u0131za su\u00e7 atma olas\u0131l\u0131\u011f\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilmi\u015f olur. Y\u00fckl\u00fc miktardaki cezai yapt\u0131r\u0131mlar da firmalar\u0131 GDPR uyumlu h\u00e2le getirmeye yard\u0131mc\u0131 itici g\u00fc\u00e7 olarak say\u0131labilir.<\/span><\/p>\n<h2><b>\u015eirketlerin GDPR Konusunda Dikkat Etmesi Gereken Hususlar Nelerdir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Yasaya g\u00f6re firmalar ilgili ki\u015filere ve m\u00fc\u015fterilerine elde ettikleri verilerin hangi ama\u00e7la kullan\u0131laca\u011f\u0131n\u0131 <\/span><b>spesifik olarak bildirmek zorundad\u0131r<\/b><span style=\"font-weight: 400;\">. Kanun bilgilerin toplanmas\u0131, saklanmas\u0131 ve i\u015flenmesi konusunda tamam\u0131yla \u015feffaf bir s\u00fcreci gerekli k\u0131lar. Bilgiler toplan\u0131rken \u015firketler m\u00fc\u015fterilerden izin istemelidir. Ancak s\u00fcre\u00e7 bununla s\u0131n\u0131rl\u0131 de\u011fildir. Toplanan veriler i\u015flenirken de \u015firketlerin bir <\/span><i><span style=\"font-weight: 400;\">onay s\u00fcrecinden ge\u00e7meleri gerekir<\/span><\/i><span style=\"font-weight: 400;\">. Yani ki\u015fisel verileri elinde bulunduran her firma bu bilgileri diledi\u011fi gibi i\u015fleyemez. \u00dcstelik GDPR AB vatanda\u015flar\u0131ndan toplanan ki\u015fisel verilerin m\u00fcmk\u00fcn olabildi\u011fince az olmas\u0131 gerekti\u011finin de alt\u0131n\u0131 \u00e7izer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u015eirketlerin t\u00fcm bu kurallara uygunluk sa\u011flamas\u0131 ileri vadelerde y\u00fckl\u00fc cezai yapt\u0131r\u0131mlar alt\u0131nda ezilmemesi i\u00e7in \u00f6nem arz eder. T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra yasaya uyum sa\u011flama s\u00fcreci \u015firketin alabilece\u011fi bir dizi aksiyonla \u00e7ok daha kolay h\u00e2le gelir. A\u015fa\u011f\u0131daki ba\u015fl\u0131klar\u0131 inceleyerek \u015firketin GDPR konusunda dikkat g\u00f6stermesi gereken hususlar\u0131 \u00f6\u011frenebilirsiniz.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dok\u00fcmantasyon Y\u00f6netimi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u015eirketlerin ki\u015fisel verileri koruma konusunda hatas\u0131z hareket edebilmesi ve ba\u015far\u0131l\u0131 olabilmesi i\u00e7in baz\u0131 noktalara \u00f6zen g\u00f6stermeleri gerekir. Bunlardan biri de dok\u00fcmantasyon y\u00f6netimidir. Firmalar dok\u00fcmantasyon i\u015flerini <\/span><b>a\u00e7\u0131k vermeden y\u00fcr\u00fctmelidir<\/b><span style=\"font-weight: 400;\">. Ayr\u0131ca g\u00fcvenli eri\u015filebilirli\u011fin ve izlenebilirli\u011fin sa\u011flanmas\u0131 da \u015firketin sorumlulu\u011fu alt\u0131ndad\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130lgili Tarafla \u0130leti\u015fimin G\u00fc\u00e7l\u00fc Olmas\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u00fcre\u00e7 boyunca firman\u0131n ilgili ki\u015filerle s\u00fcrekli temas h\u00e2linde olmas\u0131 gerekir. Bu da \u015firketin belli bir ileti\u015fim stratejisine sahip olmas\u0131n\u0131 zorunlu k\u0131lar. B\u00f6ylelikle ilgili tarafla <\/span><i><span style=\"font-weight: 400;\">en etkili ileti\u015fim sa\u011flanm\u0131\u015f olur<\/span><\/i><span style=\"font-weight: 400;\">. \u0130leti\u015fimi etkili h\u00e2le getirmek i\u00e7in bask\u0131, poster, resim, bro\u015f\u00fcr ya da e-posta gibi baz\u0131 ara\u00e7lar kullan\u0131labilir. \u0130leti\u015fim stratejisi geli\u015ftirilirken hedef kitlenin \u00f6zelliklerine, ihtiya\u00e7lar\u0131na ve ilgi alanlar\u0131na dikkat edilmelidir. Strateji y\u00fcr\u00fcrl\u00fc\u011fe girdikten sonra ise bir s\u00fcre beklenmeli ve ileti\u015fimle ilgili de\u011ferlendirmeler yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130hlal Y\u00f6netimi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bir ihlal ya\u015fanmas\u0131 durumunda olay\u0131n sorunsuzca y\u00f6netilebilmesi i\u00e7in t\u00fcz\u00fck ya da prosed\u00fcr\u00fcn bulunmas\u0131 \u015fartt\u0131r. Belirlenen t\u00fcz\u00fc\u011f\u00fcn de <\/span><b>m\u00fcmk\u00fcn oldu\u011funca uygulanmas\u0131 gerekir<\/b><span style=\"font-weight: 400;\">. \u0130hlal durumunda \u00f6ncelikle bir plan yap\u0131lmal\u0131d\u0131r. Ard\u0131ndan m\u00fcdahalenin nas\u0131l ve ne \u015fekilde ger\u00e7ekle\u015fece\u011fi belirlenmelidir. Son a\u015fama da s\u00fcreci devaml\u0131 takip etmektir.<\/span><\/p>\n<h2><b>SmartMessage ile Verilerinizin G\u00fcvenle Sakland\u0131\u011f\u0131ndan ve \u0130leti\u015fim Tercihlerinin G\u00fcncel Oldu\u011fundan Emin Olun!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SmartMessage, bilgi g\u00fcvenli\u011fi ve ki\u015fisel verilerin gizlili\u011fi ile ilgili ulusal ve uluslararas\u0131 standartlara uygu dijital destek hizmetleri sunar. Bu kapsamda ki\u015fisel verilerinizin t\u00fcm tehditlere kar\u015f\u0131 korundu\u011fundan emin olabilirsiniz. SmartMessage Marketing Platform, hedef kitleniz hangi kaynaktan gelirse gelsin bilgilerini tek profil i\u00e7erisinde toplay\u0131p Audience Manager i\u00e7erisinde g\u00fcvenle saklayabilir. G\u00fcncel ve g\u00fcvenli dijital \u00e7\u00f6z\u00fcmler sunan SmartMessage ile markan\u0131z\u0131n gelece\u011fini g\u00fcvence alt\u0131na alman\u0131z m\u00fcmk\u00fcn olur.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknolojik geli\u015fmelerin h\u0131z kazanmas\u0131 ile veri g\u00fcvenli\u011fi ihlalinin ciddi riskler te\u015fkil edebilece\u011fi \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Bu kapsamda&#8230;<\/p>\n","protected":false},"author":6,"featured_media":37692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[506],"tags":[],"class_list":{"0":"post-38219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marka-pazarlamasi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GDPR&#039;\u0131n Dijital Pazarlama D\u00fcnyas\u0131 \u00dczerindeki Etkisi | SmartMessage<\/title>\n<meta name=\"description\" content=\"GDPR&#039;\u0131n dijital pazarlama \u00fczerindeki etkisini ve i\u015fletmelerin bu etkiye kar\u015f\u0131 nas\u0131l bir yol \u00e7izmesi gerekti\u011fini \u00f6\u011frenmek i\u00e7in blogumuza t\u0131klay\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmessage.com\/tr\/blog-tr\/marka-pazarlamasi\/gdpr-dijital-pazarlama-dunyasinda-neleri-degistirdi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GDPR&#039;\u0131n Dijital Pazarlama D\u00fcnyas\u0131 \u00dczerindeki Etkisi | SmartMessage\" \/>\n<meta property=\"og:description\" content=\"GDPR&#039;\u0131n dijital pazarlama \u00fczerindeki etkisini ve i\u015fletmelerin bu etkiye kar\u015f\u0131 nas\u0131l bir yol \u00e7izmesi gerekti\u011fini \u00f6\u011frenmek i\u00e7in blogumuza t\u0131klay\u0131n!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartmessage.com\/tr\/blog-tr\/marka-pazarlamasi\/gdpr-dijital-pazarlama-dunyasinda-neleri-degistirdi\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartMessage\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T16:04:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T13:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/03\/bernard-hermant-IhcSHrZXFs4-unsplash-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SmartMessage\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"SmartMessage\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/marka-pazarlamasi\/gdpr-dijital-pazarlama-dunyasinda-neleri-degistirdi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/marka-pazarlamasi\/gdpr-dijital-pazarlama-dunyasinda-neleri-degistirdi\/\"},\"author\":{\"name\":\"SmartMessage\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/ae7a88fc113f3524dd9583d4ff9428de\"},\"headline\":\"GDPR Nedir? 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