{"id":38220,"date":"2023-03-16T15:52:25","date_gmt":"2023-03-16T15:52:25","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/most-effective-email-marketing-content-types-2\/"},"modified":"2024-04-26T14:01:27","modified_gmt":"2024-04-26T14:01:27","slug":"etkili-eposta-pazarlama-icerik-turleri","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/etkili-eposta-pazarlama-icerik-turleri\/","title":{"rendered":"En Etkili E-Posta Pazarlamas\u0131 \u0130\u00e7erik T\u00fcrleri Nelerdir?"},"content":{"rendered":"

E-posta pazarlama, hedef kitlenizle olan ileti\u015fiminizi g\u00fc\u00e7lendirmek i\u00e7in etkili bir y\u00f6ntemdir. Bu y\u00f6ntem, t\u00fcketici kitlesine <\/span>do\u011frudan ula\u015fma <\/b>ve geri d\u00f6n\u00fc\u015f elde etme olana\u011f\u0131 sa\u011flar. \u0130yi bir kampanya planlayarak \u00fcr\u00fcn ve hizmetlerinizin tan\u0131t\u0131lmas\u0131n\u0131 sa\u011flayabilirsiniz. Do\u011fru kurgulanm\u0131\u015f i\u00e7eriklerle h\u0131zl\u0131 geri d\u00f6n\u00fc\u015fler alabilir ve markan\u0131za olan ilgiyi s\u00fcrekli h\u00e2le getirebilirsiniz.<\/span><\/p>\n

Direct Marketing Assocation <\/span><\/i>taraf\u0131ndan yap\u0131lan bir <\/span>ara\u015ft\u0131rma<\/span><\/a> e-posta pazarlaman\u0131n etkilerini ortaya koyar. Bu \u00e7al\u0131\u015fma, e-posta \u00e7al\u0131\u015fmalar\u0131 i\u00e7in harcanan her 1 sterlinin 38 sterlin yat\u0131r\u0131m getirisi oldu\u011funu g\u00f6sterir. \u0130yi bir etki yaratman\u0131n yolu ise <\/span>do\u011fru i\u00e7erikleri se\u00e7mekten <\/b>ge\u00e7er. Yaz\u0131n\u0131n devam\u0131n\u0131 okuyarak e-posta i\u00e7erik t\u00fcrleri hakk\u0131nda detayl\u0131 bilgi edinebilirsiniz.<\/span><\/p>\n

\u00c7o\u011funlukla Kullan\u0131lan E-Posta \u00c7e\u015fitleri Hangileridir?<\/b><\/h2>\n

E-posta i\u00e7erik t\u00fcrleri, <\/span>marka mesaj\u0131na g\u00f6re <\/b>belirlenir. Ba\u015fka bir ifadeyle bu t\u00fcrler, markan\u0131n t\u00fcketiciye iletmek istedi\u011fi durum, konu ve duygularla s\u0131n\u0131rl\u0131d\u0131r. Her i\u00e7eri\u011fin belli bir amac\u0131 vard\u0131r. Bu ama\u00e7, t\u00fcketicinin sadakatini art\u0131rmak, bilgilenmesini sa\u011flamak veya markaya olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 y\u00fckseltmek olabilir. Bu ba\u011flamda e-posta pazarlamas\u0131 i\u00e7in tercih edilebilecek bir\u00e7ok i\u00e7erik t\u00fcr\u00fc bulunur.<\/span><\/p>\n

Hedef kitlenin \u00f6zellikleri <\/b>ve ilgi alanlar\u0131<\/span>, <\/b>e-posta i\u00e7erik t\u00fcrleri \u00fczerinde belirleyicidir. Se\u00e7ti\u011finiz i\u00e7erikler, hedef kitlenize hitap etmelidir. Bu konuda kitlenizin ihtiya\u00e7lar\u0131na ve beklentilerine g\u00f6re bir se\u00e7im yapabilirsiniz. Markan\u0131z\u0131 \u00f6n plana \u00e7\u0131karmak i\u00e7in tercih edebilece\u011finiz ba\u015fl\u0131ca e-posta i\u00e7erik t\u00fcrleri \u015funlard\u0131r:<\/span><\/p>\n

Ho\u015f Geldiniz Maili<\/span><\/h3>\n

\u00dcr\u00fcn sat\u0131n alan veya abonelik i\u015flemi yapt\u0131ran \u00fcyelere g\u00f6nderilen mesajlar \u201cHo\u015f geldiniz maili\u201d olarak adland\u0131r\u0131l\u0131r. S\u0131kl\u0131kla kullan\u0131lan e-posta i\u00e7erik t\u00fcrleri aras\u0131nda yer alan bu mesajlar, \u015firket ile \u00fcye aras\u0131nda bir <\/span>tan\u0131\u015fma iletisi <\/b>i\u015flevi g\u00f6r\u00fcr. Ho\u015f geldiniz e-postalar\u0131n\u0131n g\u00f6nderilme amac\u0131 marka ile t\u00fcketici aras\u0131nda bir ba\u011f olu\u015fturabilmektir. Bu e-postalar t\u00fcketicilere \u015firketin hizmetleri hakk\u0131nda bilgi edinme olana\u011f\u0131 sunar.<\/span><\/p>\n

\u201cHo\u015f geldin\u201d mesaj\u0131 i\u00e7eren e-postalar, marka ile t\u00fcketici aras\u0131nda <\/span>i\u015flevsel bir ileti\u015fim <\/b>kurma olana\u011f\u0131 sa\u011flar. Bu i\u00e7erikler, markan\u0131n t\u00fcketici nezdinde samimi ve g\u00fcvenilir bir imaj olu\u015fturmas\u0131na yard\u0131mc\u0131 olur. T\u00fcketici, ho\u015f geldiniz maili sayesinde bir bilgi edinmesi veya hizmet almas\u0131 gereken durumlarda nereye ba\u015fvuraca\u011f\u0131n\u0131 \u00f6\u011frenir ve ayn\u0131 zamanda al\u0131\u015f\u0131lm\u0131\u015f bir s\u00fcre\u00e7 oldu\u011fu i\u00e7in, kayd\u0131n\u0131n tamamland\u0131\u011f\u0131ndan emin olur. \u00dcr\u00fcnlerinizi ilk defa sat\u0131n alan veya sitenize kay\u0131t olan kullan\u0131c\u0131lara ho\u015f geldiniz maili atarak markan\u0131zla ilgili iyi bir deneyim ya\u015famalar\u0131n\u0131 sa\u011flayabilirsiniz.<\/span><\/p>\n

Duyuru ve Bilgilendirme Mailleri<\/span><\/h3>\n

Duyuru mailleri, t\u00fcketicilerinizi markan\u0131zla ilgili geli\u015fmelerden haberdar etmenizi sa\u011flar. Bu mesajlar, e-posta i\u00e7erik t\u00fcrleri aras\u0131nda s\u0131kl\u0131kla tercih edilenlerden biridir. \u00dcr\u00fcn ve hizmetlerinizi tercih etmi\u015f olan kullan\u0131c\u0131lar, duyuru mailleriyle yeni geli\u015fmelerden haberdar olabilir. \u00d6rne\u011fin, bir \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131\u015flar\u0131 yeniden ba\u015flad\u0131\u011f\u0131nda m\u00fc\u015fterilerinize bilgilendirme ama\u00e7l\u0131 e-posta g\u00f6nderebilirsiniz. Bu sayede <\/span>y\u00fcksek geri d\u00f6n\u00fc\u015f oranlar\u0131 <\/b>elde edebilirsiniz.<\/span><\/p>\n

Bilgilendirme ve duyuru mailleri <\/span>informatik i\u00e7eriklerdir. <\/b>Bu mesajlar; \u00fcr\u00fcn, hizmet, sekt\u00f6r veya \u015firket ile ilgili geli\u015fmeleri anlatan bilgiler i\u00e7erir. S\u00f6z konusu e-postalar, spesifik durumlarda g\u00f6nderilir. Sade, anla\u015f\u0131l\u0131r ve \u00e7arp\u0131c\u0131 bir i\u00e7erik olu\u015fturarak duyuru ama\u00e7l\u0131 e-postalar\u0131 i\u015flevsel h\u00e2le getirmek m\u00fcmk\u00fcnd\u00fcr. Bu konuya dikkat ederek m\u00fc\u015fterilerinizin markan\u0131z ile ilgili geli\u015fmelere ilgi g\u00f6stermesini sa\u011flayabilirsiniz.<\/span><\/p>\n

Makale ve Haber B\u00fcltenleri<\/span><\/h3>\n

T\u00fcketicileri web sitesinde yay\u0131nlanan haber ve i\u00e7eriklerle ilgili bilgilendirme amac\u0131 ta\u015f\u0131yan mesajlar \u201cMakale ve haber b\u00fcltenleri\u201d olarak adland\u0131r\u0131l\u0131r. Bu e-postalarda <\/span>i\u00e7eri\u011fe y\u00f6nlendiren bir tasar\u0131m <\/b>uygulan\u0131r. Y\u00f6nlendirilen i\u00e7erik, bir blog yaz\u0131s\u0131 veya \u015firketin sitesinde yay\u0131nlanan haber metni olabilir. E-posta, s\u00f6z konusu ba\u011flant\u0131ya y\u00f6nlendirecek bi\u00e7imde dizayn edilir.<\/span><\/p>\n

Makale ve haber b\u00fcltenleri, t\u00fcketicilerinize <\/span>nitelikli bilgi ak\u0131\u015f\u0131 sa\u011flaman\u0131za <\/b>yard\u0131mc\u0131 olur. Bu mesajlar, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n sekt\u00f6r\u00fcn\u00fczle ilgili bilgi ve haberleri \u015firketinizin bak\u0131\u015f a\u00e7\u0131s\u0131ndan g\u00f6rmesini sa\u011flar. \u0130\u00e7erik \u00fcretimiyle e\u015fzamanl\u0131 olarak yap\u0131lan e-posta \u00e7al\u0131\u015fmalar\u0131, markan\u0131za olan ilgiyi art\u0131r\u0131r. Bu t\u00fcr mesajlar, marka ile t\u00fcketici aras\u0131ndaki ileti\u015fimi s\u00fcrekli h\u00e2le getiren e-posta i\u00e7erik t\u00fcrleri aras\u0131ndad\u0131r.<\/span><\/p>\n

Video \u0130\u00e7erikli E-Mail<\/span><\/h3>\n

Video, dikkat \u00e7ekici bir i\u00e7erik t\u00fcr\u00fcd\u00fcr. T\u00fcketicilerinize y\u00f6nelik videolar olu\u015fturarak onlar\u0131n <\/span>markan\u0131za ilgi duymas\u0131n\u0131 <\/b>sa\u011flayabilirsiniz. Video i\u00e7eren e-postalar ise kullan\u0131c\u0131lar\u0131n\u0131z\u0131n olu\u015fturdu\u011funuz i\u00e7eriklerden haberdar olmas\u0131n\u0131 sa\u011flar. T\u00fcketicileriniz bu sayede \u00fcretti\u011finiz videolar\u0131 izleyerek \u00fcr\u00fcn ve hizmetleriniz hakk\u0131nda bilgi edinebilir. Video e-postalar\u0131, \u015firketlerin yan\u0131 s\u0131ra i\u00e7erik \u00fcreticileri i\u00e7in de i\u015flevseldir.\u00a0<\/span><\/p>\n

Video i\u00e7erikli e-mailler <\/span>multimedya \u00f6gelerinin eklenmesiyle <\/b>haz\u0131rlan\u0131r. \u0130\u00e7erikler, do\u011frudan mail g\u00f6vdesine eklenebilir. Kullan\u0131c\u0131lar, videolar\u0131 do\u011frudan mail \u00fczerinden oynatarak izleyebilir. Ancak bu y\u00f6ntemi tercih edenler e-postan\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc ve videonun y\u00fcklenme h\u0131z\u0131 gibi problemlerle kar\u015f\u0131la\u015fabilir. YouTube, Dailymotion gibi yay\u0131n platformlar\u0131na y\u00fckledi\u011finiz i\u00e7erikleri kullanarak video e-postalar\u0131 olu\u015fturmak da bir di\u011fer se\u00e7enektir. Bunun i\u00e7in videolar\u0131n\u0131z\u0131n <\/span>embed <\/span><\/i>kodlar\u0131n\u0131 mail g\u00f6vdesine yerle\u015ftirmeniz ya da bir g\u00f6rsel ekleyip o g\u00f6rsele link vermeniz yeterli olur. \u015eablon ve yerle\u015fim, video i\u00e7erikli e-postalarda son derece \u00f6nemlidir. Mail tasar\u0131m\u0131, multimedya \u00f6gelerini \u00f6n plana \u00e7\u0131karacak bi\u00e7imde yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n

Te\u015fekk\u00fcr G\u00f6nderimleri<\/span><\/h3>\n

M\u00fc\u015fterileriniz, i\u015f ortaklar\u0131n\u0131z ve \u00e7al\u0131\u015fanlar\u0131n\u0131z i\u00e7in kurgulad\u0131\u011f\u0131n\u0131z te\u015fekk\u00fcr g\u00f6nderimleri, markan\u0131z\u0131n <\/span>samimi bir g\u00f6r\u00fcn\u00fcm <\/b>kazanmas\u0131na yard\u0131mc\u0131 olur. Bu i\u00e7erikler, \u015firketinizi tercih eden ki\u015filerin ayr\u0131cal\u0131kl\u0131 hissetmesini sa\u011flar. E-posta pazarlamada ki\u015fiselle\u015ftirme<\/a> bu noktada \u00f6nemlidir.Te\u015fekk\u00fcr maillerinde samimi bir \u00fcslup kullanman\u0131z gerekir. Bu \u00fcslup, kurumsal kimli\u011finizi yans\u0131tmakla birlikte kullan\u0131c\u0131yla ba\u011f kurabilen, samimi ve i\u00e7ten bir yap\u0131da olmal\u0131d\u0131r. Te\u015fekk\u00fcr e-postalar\u0131, m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi i\u00e7in iyi bir ara\u00e7t\u0131r. Bu arac\u0131 kullanarak, t\u00fcketicilerinize ve i\u015f ortaklar\u0131n\u0131za onlar\u0131 \u00f6nemsedi\u011finizi g\u00f6sterebilirsiniz.<\/span><\/p>\n

\u00d6deme Onay\u0131 G\u00f6nderimleri<\/span><\/h3>\n

Sat\u0131n al\u0131m i\u015flemi tamamland\u0131\u011f\u0131nda<\/b> g\u00f6nderilen e-postalar \u201c\u00d6deme onay\u0131 g\u00f6nderimi\u201d olarak adland\u0131r\u0131l\u0131r. S\u00f6z konusu i\u00e7erikler, \u00f6deme i\u015fleminin t\u00fcketici taraf\u0131ndan tamamlanmas\u0131 \u00fczerine g\u00f6nderilir. Kullan\u0131c\u0131 bu sayede \u00f6demesinin kar\u015f\u0131 tarafa ge\u00e7ti\u011finden ve sipari\u015fin olu\u015ftu\u011fundan emin olur. Bu maillerde \u00fcr\u00fcn ve hizmetin teslimat s\u00fcre\u00e7lerine dair bilgiler yer almal\u0131d\u0131r. Kargo ve de\u011fi\u015fim talebi gibi sat\u0131\u015f sonras\u0131 destek s\u00fcrecine dair detaylara da \u00f6deme g\u00f6nderiminde yer verilmelidir.<\/span><\/p>\n

\u00d6deme onay\u0131 maili t\u00fcketicilerinize <\/span>g\u00fcvence vermenizi <\/b>sa\u011flar. Bu i\u00e7erikler, \u00f6deme ve sipari\u015f sisteminizin sorunsuz \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6sterir. Fatura detaylar\u0131na yer veren mesajlar ise t\u00fcketicilerin b\u00fct\u00fcn sipari\u015f s\u00fcrecine h\u00e2kim olmas\u0131n\u0131 sa\u011flar. Kullan\u0131c\u0131lar\u0131n\u0131za sipari\u015flerinizden sonra \u00f6deme onay\u0131 g\u00f6ndererek markan\u0131za g\u00fcvenmelerini sa\u011flayabilirsiniz. Sipari\u015fle ilgili detaylara maillerinizde yer vererek m\u00fc\u015fterilerinizin iyi bir deneyim ya\u015famas\u0131n\u0131 sa\u011flayabilirsiniz. \u00c7\u00fcnk\u00fc e-posta pazarlamada ya\u015fam d\u00f6ng\u00fcs\u00fc<\/a> kurgular\u0131 da ba\u015far\u0131 i\u00e7in olduk\u00e7a \u00f6nemlidir.<\/span><\/p>\n

\u00d6zel G\u00fcn G\u00f6nderimleri<\/span><\/h3>\n

\u00d6zel g\u00fcnler, m\u00fc\u015fterilerinizle ileti\u015fime ge\u00e7mek i\u00e7in iyi bir f\u0131rsat yarat\u0131r. Bu g\u00fcnlerde g\u00f6nderdi\u011finiz e-postalar, markan\u0131z\u0131n ile kullan\u0131c\u0131lar\u0131n\u0131z aras\u0131ndaki samimiyeti art\u0131r\u0131r. S\u00f6z konusu mesajlar, m\u00fc\u015fterilerinizin ve i\u015f ortaklar\u0131n\u0131z\u0131n \u00f6zel hissetmesini sa\u011flar. \u00d6zel g\u00fcn e-postas\u0131na kampanya, indirim ve f\u0131rsatlar\u0131 ekleyerek h\u0131zl\u0131 geri d\u00f6n\u00fc\u015fler almak m\u00fcmk\u00fcnd\u00fcr. \u00d6rne\u011fin; y\u0131lba\u015f\u0131 i\u00e7in baz\u0131 \u00fcr\u00fcnlerinizi set h\u00e2line getirebilir veya do\u011fum g\u00fcn\u00fc olan m\u00fc\u015fterilere \u00f6zel kampanyalar sunabilirsiniz. \u00d6zel g\u00fcn i\u00e7in kurgulanan e-postalar, belli zamanlarda <\/span>otomatik olarak g\u00f6nderilir. <\/b>Bu iletilerin s\u00f6z konusu g\u00fcnler i\u00e7in \u00f6nceden olu\u015fturulmas\u0131 ve g\u00f6nderim planlamas\u0131n\u0131n e-posta pazarlama ara\u00e7lar\u0131 \u00fczerinden yap\u0131lmas\u0131 gerekir.\u00a0<\/span><\/p>\n

E-Posta \u0130\u00e7erik \u00dcretiminde Dikkat Edilmesi Gerekenler Nelerdir?<\/b><\/h2>\n

Tasar\u0131m, e-posta pazarlamada dikkat edilmesi gereken ba\u015fl\u0131ca konudur. Kuvvetli bir i\u00e7erik olu\u015fturmu\u015f olsan\u0131z bile g\u00f6ze hitap etmeyen bir tasar\u0131mla t\u00fcketicinin dikkatini \u00e7ekmeniz zor olur. Mail tasar\u0131m\u0131 <\/span>kolay okunabilecek ve dikkati istedi\u011finiz yere y\u00f6nlendirecek bir <\/b>bi\u00e7imde yap\u0131lmal\u0131d\u0131r. Bu tasar\u0131m\u0131 yaparken, internet kullan\u0131c\u0131lar\u0131n\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n mobil cihazlar \u00fczerinden ba\u011fland\u0131\u011f\u0131n\u0131 unutmaman\u0131z gerekir. Mobil uyumlu, minimal, yaz\u0131l\u0131 ve g\u00f6rsel unsurlar\u0131 \u00f6n plana \u00e7\u0131karan bir tasar\u0131m yaparak e-posta i\u00e7eriklerinizin dikkat \u00e7ekmesini sa\u011flayabilirsiniz.<\/span><\/p>\n

E-Posta Pazarlama da Do\u011fru \u0130\u00e7erik Se\u00e7imi Neden \u00d6nemlidir?<\/b><\/h2>\n

E-posta i\u00e7erik t\u00fcrleri, ileti\u015fim amac\u0131na ve hitap edilen hedef kitleye g\u00f6re belirlenir. Pazarlama ve ileti\u015fim \u00e7al\u0131\u015fmas\u0131n\u0131n do\u011fru bir bi\u00e7imde ilerlemesi ise do\u011fru i\u00e7erik t\u00fcr\u00fcn\u00fcn se\u00e7ilmesine ba\u011fl\u0131d\u0131r. Zamanlamas\u0131 do\u011fru yap\u0131lm\u0131\u015f bir e-posta g\u00f6nderimi t\u00fcketicinin ilgisini \u00e7eker ve onu <\/span>h\u0131zl\u0131 aksiyon almak <\/b>konusunda te\u015fvik eder. E-posta i\u00e7erikleri konusunda do\u011fru se\u00e7imi yaparak marka mesaj\u0131n\u0131z\u0131n t\u00fcketicilerinize hitap etmesini ve onlar\u0131n dikkatini \u00e7ekmesini sa\u011flayabilirsiniz.<\/span><\/p>\n

M\u00fc\u015fterilerinizin Dikkatini SmartMessage E-Posta Pazarlama \u0130mkanlar\u0131 ile \u00c7ekin!<\/b><\/h2>\n

SmartMessage Marketing Platform ile hedef kitlenizin bilgilerini tek bir profil i\u00e7erisinde toplayabilir, g\u00fcvenle saklayabilirsiniz. \u00d6rne\u011fin sitenize kay\u0131t olan kullan\u0131c\u0131lar\u0131 do\u011fum g\u00fcn\u00fc bilgilerine g\u00f6re veri taban\u0131na ekleyebilirsiniz. Mail listesini olu\u015ftururken bu veri taban\u0131n\u0131 kullanabilir ve SmartMessage Campaign Manager ile ile kolayca recurring email (devaml\u0131 tekrar eden) olu\u015fturarak her kullan\u0131c\u0131ya do\u011fum g\u00fcn\u00fcnde kutlama e-postas\u0131 gitmesini sa\u011flayabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

E-posta pazarlama, hedef kitlenizle olan ileti\u015fiminizi g\u00fc\u00e7lendirmek i\u00e7in etkili bir y\u00f6ntemdir. Bu y\u00f6ntem, t\u00fcketici kitlesine…<\/p>\n","protected":false},"author":6,"featured_media":37690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515],"tags":[],"class_list":{"0":"post-38220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi"},"yoast_head":"\nE-Posta Pazarlamas\u0131n\u0131n En Etkili \u0130\u00e7erik T\u00fcrleri | SmartMessage<\/title>\n<meta name=\"description\" content=\"Etkili e-posta pazarlama kampanyalar\u0131nda kullan\u0131lacak farkl\u0131 i\u00e7erik t\u00fcrleri aras\u0131ndan se\u00e7im yaparak m\u00fc\u015fterilerinizi etkilemek i\u00e7in blogumuza t\u0131klay\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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