{"id":38235,"date":"2023-01-30T07:28:11","date_gmt":"2023-01-30T07:28:11","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/email-marketing-guide-for-beginners\/"},"modified":"2024-05-15T13:12:55","modified_gmt":"2024-05-15T13:12:55","slug":"yeni-baslayanlar-icin-e-posta-pazarlama-rehberi","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/yeni-baslayanlar-icin-e-posta-pazarlama-rehberi\/","title":{"rendered":"Yeni Ba\u015flayanlar \u0130\u00e7in E-Posta Pazarlama Rehberi"},"content":{"rendered":"

Yeni ba\u015flayanlar i\u00e7in e-posta pazarlamas\u0131 rehberini a\u00e7\u0131klarken baz\u0131 sorular \u00fczerinden gidebiliriz. Kullan\u0131c\u0131lar taraf\u0131ndan ara\u015ft\u0131r\u0131lan konuyla ilgili sorular\u0131 tek tek ele alarak cevaplamak istiyoruz. \u2018E posta pazarlamas\u0131 nedir?\u2019 sorusunu cevapland\u0131rmadan \u00f6nce \u2018e-mail nedir?\u2019 veya ayn\u0131 anlama gelen, \u2018e posta nedir?\u2019 sorusuna cevap vermek uygun olacak.<\/p>\n

E-mail yakla\u015f\u0131k elli ya\u015f\u0131nda olan, d\u00fcnyan\u0131n en b\u00fcy\u00fck mesaj payla\u015fma yollar\u0131ndan biridir. G\u00fcn\u00fcm\u00fczde 4 milyar insan\u0131n kulland\u0131\u011f\u0131 E-mail, email pazarlama \u015firketleri ve \u00fcr\u00fcnlerini yeni bir reklamc\u0131l\u0131k kolu olarak sekt\u00f6re dahil etmi\u015f oldu. \u2018Elektronik posta nedir?\u2019 ve \u2018Toplu mail<\/a> veya mailing nedir?\u2019 sorular\u0131 asl\u0131nda ayn\u0131 \u015feyi ifade eder. Aralar\u0131ndaki tek fark elektronik postan\u0131n, e-mail kelimesinin T\u00fcrk\u00e7ele\u015fmi\u015f hali olmas\u0131d\u0131r.<\/p>\n

\u0130lk dijital pazarlama ama\u00e7l\u0131 toplu e posta \u00f6rnekleri 1987 y\u0131l\u0131nda Gary Thuerk taraf\u0131ndan yakla\u015f\u0131k d\u00f6rt y\u00fcz ki\u015fiye g\u00f6nderildi. Thuerk\u2019in bu istenmeyen reklam E-postas\u0131, mesaj\u0131n g\u00f6nderildi\u011fi kullan\u0131c\u0131lar\u0131n internet sa\u011flay\u0131c\u0131 \u015firketlere \u015fikayet etmesi \u00fczerine, Thuerk tarihteki ilk \u2018Spam\u2019 (internetten g\u00f6nderilmi\u015f istenmeyen mesaj) mesaj\u0131n\u0131 g\u00f6nderdi. Kendi bilgisayar sistemini tan\u0131tmak i\u00e7in \u00e7\u0131kt\u0131\u011f\u0131 bu yolda, \u015firketlere \u00fcr\u00fcnlerini pazarlama konusunda daha \u00e7ok insana ula\u015fabilecekleri, yeni \u00fcr\u00fcnlerini tan\u0131tabilecekleri ve ellerindeki m\u00fc\u015fterilerin \u00fcr\u00fcnlere olan ilgilerini korumalar\u0131n\u0131 sa\u011flayan yeni bir yol bulmu\u015f oldu.<\/p>\n

E-mail pazarlamay\u0131 pop\u00fcler yapan ilk spam mailler ise 1997 y\u0131l\u0131nda Avukat\u00a0Laurence Canter ve Martha Siegel taraf\u0131ndan Amerika\u2019ya gelmek isteyen m\u00fcltecilere ye\u015fil kart ba\u015fvurusunda para kar\u015f\u0131l\u0131\u011f\u0131 yard\u0131m edecekleri E-mail \u00f6rnekleri payla\u015fmalar\u0131 sonucunda ya\u015fand\u0131. \u0130kisinin de bu mesajlardan \u00fcmidi yoktu ancak ba\u015fvurulardan yakla\u015f\u0131k 100 bin dolar kazand\u0131lar. B\u00f6ylece e mail pazarlama do\u011fmu\u015f oldu.<\/p>\n

E-posta Pazarlamas\u0131 Nedir?<\/h2>\n

\u201cE posta pazarlama veya \u0130ngilizce \u00e7evirisiyle email marketing nedir?\u201d Sorular\u0131 da pazarlama sekt\u00f6r\u00fcne ad\u0131m atmak isteyen herkes i\u00e7in merak konusu. E-mail marketing, e-posta servisi kullanan insanlar\u0131, potansiyel m\u00fc\u015fteri olarak g\u00f6rmek veya zaten elde bulunan m\u00fc\u015fterileri yeni \u00fcr\u00fcnler hakk\u0131nda bilgilendirmek, kampanyalardan haberdar etmek ve indirimler hakk\u0131nda bilgi vermek i\u015fleviyle \u015firkete ilgilerinin kaybolmamas\u0131n\u0131 sa\u011flamak amac\u0131n\u0131 ger\u00e7ekle\u015ftiren dijital pazarlama y\u00f6ntemidir.<\/p>\n

1987\u2019den beri kullan\u0131lmas\u0131na ra\u011fmen hala \u015firketler, yeni m\u00fc\u015fteri \u00e7ekmek ve elindeki m\u00fc\u015fterileri tutmak i\u00e7in en etkili yollardan biri olarak e-posta pazarlamas\u0131 y\u00f6ntemini kullan\u0131yor. G\u00fcnl\u00fck hayatta bir\u00e7ok insan bu mesajlardan rahats\u0131z oldu\u011funu belirtse de, HubSpot \u015firketinin yapt\u0131\u011f\u0131 bir ara\u015ft\u0131rmaya g\u00f6re g\u00fcnl\u00fck d\u00f6rt milyara ula\u015fan e-posta kullan\u0131c\u0131lar\u0131n %59\u2019u bir \u00fcr\u00fcn al\u0131rken gelen e-postalar\u0131n kararlar\u0131n\u0131 olumlu y\u00f6nde etkilediklerini belirtiyor.<\/p>\n

E-posta Pazarlamas\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n

E-posta ile pazarlama, hedef kitlenizi istedi\u011finiz \u00fcr\u00fcne y\u00f6nlendirmeyi sa\u011flayan ve ucuz olmas\u0131 sebebiyle i\u015fletmenin ekonomik durumu g\u00f6z \u00f6n\u00fcne al\u0131nmaks\u0131z\u0131n insanlara ula\u015fman\u0131n en kolay ve etkili yollar\u0131n\u0131 sa\u011fl\u0131yor. Potansiyel al\u0131c\u0131lara g\u00f6nderilen etkinlik haberleri, m\u00fc\u015fteriye \u00f6zel hediyeler ve indirimler ile hem m\u00fc\u015fterinin sizi se\u00e7ti\u011fi i\u00e7in ayr\u0131cal\u0131kl\u0131 hissetmesini sa\u011flayabilirsiniz, hem indirimli al\u0131\u015fveri\u015f yapmas\u0131na olanak tan\u0131yarak aktif kullan\u0131c\u0131 say\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Bu sayede g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc de s\u00fcrd\u00fcrerek markan\u0131z\u0131n kal\u0131c\u0131 olmas\u0131n\u0131 ve marka kimli\u011fi<\/a>nizin korunmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n

E-posta ile pazarlama yaparken ilk dikkat edilmesi gereken unsur sizin i\u00e7eri\u011finizi g\u00f6rmek i\u00e7in abone olan ve E-posta almak istedi\u011fini belirten m\u00fc\u015fterilerin listesini yapmakt\u0131r. Bu kitlenin ihtiya\u00e7lar\u0131 ve istekleri g\u00f6z \u00f6n\u00fcnde bulundurarak iyi bir i\u00e7erik haz\u0131rlamal\u0131s\u0131n\u0131z. Bunu yapman\u0131n en kolay yollar\u0131ndan biri internet sitenize kaydolurken\u00a0ya\u015f, cinsiyet, ya\u015fad\u0131\u011f\u0131 b\u00f6lge, e\u011fitim durumu gibi bilgileri kullan\u0131c\u0131dan doldurmalar\u0131n\u0131 istemenizdir. \u0130kinci bir y\u00f6ntem ise, e\u011fer Facebook gibi reklama izin veren platformlar\u0131 tercih ediyorsan\u0131z, Facebook App kullanarak sayfan\u0131za etkile\u015fim veren kullan\u0131c\u0131lar\u0131n verilerini kullanabilirsiniz.<\/p>\n

\u0130\u00e7eri\u011fin reklam\u0131n\u0131 yay\u0131nlamadan \u00f6nce payla\u015f\u0131lan mesaj\u0131n iyice kontrol edilmesi gerekir. M\u00fc\u015fteriyi harekete ge\u00e7irecek linkler (uygulamay\u0131 ziyaret et veya al\u0131\u015fveri\u015fe ba\u015fla gibi) konulmal\u0131 ve bu linklerin i\u015flevselli\u011fi kontrol edilmelidir. Mesaj i\u00e7eri\u011finin m\u00fcmk\u00fcn oldu\u011funca k\u0131sa olmas\u0131 \u00f6nemlidir. Verilmek istenilen mesaj m\u00fcmk\u00fcn oldu\u011funca yal\u0131n bir dille kullan\u0131c\u0131ya aktar\u0131lmal\u0131d\u0131r.<\/p>\n

E-posta Pazarlamas\u0131n\u0131n Avantajlar\u0131 Nelerdir?<\/h2>\n

E-mail pazarlaman\u0131n getirdi\u011fi en b\u00fcy\u00fck avantaj ucuz olmas\u0131d\u0131r. Verece\u011finiz reklam tamamen sanal olaca\u011f\u0131 i\u00e7in bask\u0131 maliyeti, reklam \u00fccreti gibi masraflar\u0131n\u0131z bitecektir. Mesaj\u0131 payla\u015faca\u011f\u0131n\u0131z ki\u015filerin zaten sizin sitenize daha \u00f6nce etkile\u015fim vermi\u015f olan veya sitenize \u00fcye olarak sizin \u00fcr\u00fcnlerinize olan ilgisini beyan etmi\u015f ki\u015filer olaca\u011f\u0131 i\u00e7in reklam\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alma olas\u0131l\u0131\u011f\u0131n\u0131z daha fazlad\u0131r. Di\u011fer bir de\u011fi\u015fle sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131rs\u0131n\u0131z ve prestijiniz y\u00fckselir. \u015eirketlerin hitap etmek istedi\u011fi kitleyi se\u00e7ebilmesi di\u011fer avantajdan biridir. Mesela D\u00fcnya \u00c7evrecilik G\u00fcn\u00fc i\u00e7in yap\u0131lm\u0131\u015f bir reklam, \u00e7evrecilere g\u00f6re tasarland\u0131\u011f\u0131 i\u00e7in internette belirli kelimeleri aratan insanlar\u0131n sizin reklam\u0131n\u0131z\u0131 g\u00f6rme ihtimali fazla olur.<\/p>\n

\u00c7e\u015fitli internet programlar\u0131n\u0131n sundu\u011fu geni\u015f tasar\u0131m se\u00e7enekleriyle tasar\u0131mlar\u0131n\u0131z\u0131 markan\u0131za ait bir \u015fekilde yaratabilirsiniz. B\u00f6ylece kullan\u0131c\u0131n\u0131n g\u00f6z\u00fcnde belirli bir imaj\u0131n\u0131z olur ve belirli tasar\u0131mlar markan\u0131z\u0131 \u00e7a\u011fr\u0131\u015ft\u0131r\u0131r. S\u00f6z gelimi, \u00e7e\u015fitli yemek markalar\u0131 sadece kendilerinin \u00fcretti\u011fi \u00fcr\u00fcnleri kullan\u0131rlar ve kullan\u0131c\u0131lar markan\u0131n logosundan ve \u00fcr\u00fcn\u00fcn tad\u0131ndan bile markan\u0131n fark\u0131n\u0131 di\u011ferlerinden ay\u0131rabilir.<\/p>\n

E-Mail Marketing Neden \u00d6nemlidir?<\/h2>\n

Kullan\u0131c\u0131lar\u0131n en az %80\u2019inin g\u00fcnde en az bir kere e-mail adresini kontrol etti\u011fi biliniyor. Bu sebeple e-posta, kullan\u0131lan en yayg\u0131n dijital ileti\u015fim arac\u0131 olarak kabul ediliyor. G\u00f6nderilen mesaj\u0131n okunmas\u0131, t\u0131klanmas\u0131, g\u00f6r\u00fcnt\u00fclenmesi, linkten yap\u0131lan sat\u0131\u015flar\u0131n artmas\u0131 bak\u0131m\u0131ndan di\u011fer reklam verme t\u00fcrlerine k\u0131yasla daha avantajl\u0131. E-posta Servis Sa\u011flay\u0131c\u0131lar\u0131 yapt\u0131klar\u0131 \u00f6l\u00e7\u00fcmlerle bunu teyit edebiliyor. Bu verilerle kullan\u0131c\u0131lar\u0131n ne t\u00fcr reklamlardan ho\u015fland\u0131klar\u0131n\u0131 veya hangi tip kullan\u0131c\u0131lar\u0131n hangi tip \u00fcr\u00fcnlere ilgi g\u00f6sterdiklerini ilk elden analiz edip markan\u0131z\u0131 g\u00fc\u00e7lendirebilirsiniz.<\/p>\n

Di\u011fer reklam verme platformlar\u0131n\u0131n aksine verdi\u011finiz reklam\u0131 kendi markan\u0131za g\u00f6re \u00f6zelle\u015ftirebilir ve hedef kitlenize uygun linkler ekleyebilirsiniz. Belirli gruplara y\u00f6nelik i\u00e7erik haz\u0131rlaman\u0131za olanak sa\u011flayaca\u011f\u0131 i\u00e7in m\u00fc\u015fterinin g\u00f6z\u00fcnde markan\u0131n itibarini art\u0131rabilirsiniz. M\u00fc\u015fterinin ne zaman mesaj\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fc saptayabildi\u011finiz i\u00e7in ki\u015fiye \u00f6zel veya belirli bir g\u00fcnde (Cumhuriyet Bayram\u0131, ki\u015finin siteye \u00fcye olma tarihi vb.) m\u00fc\u015fterilere \u00f6zel internet indirimi yapabilirsiniz. Kullan\u0131c\u0131lar\u0131n\u0131z\u0131 \u00f6zel hissettiren bu e-posta pazarlaman\u0131n faydalar\u0131<\/a>n\u0131 sat\u0131\u015f trafi\u011fi a\u00e7\u0131s\u0131ndan k\u0131sa s\u00fcrede g\u00f6r\u00fcrs\u00fcn\u00fcz. \u0130\u015finize \u00f6nemli katk\u0131 sa\u011flamas\u0131 i\u00e7in e-posta abonesi art\u0131rma \u00f6nerileri sundu\u011fumuz yaz\u0131m\u0131z\u0131 da okuyabilirsiniz.<\/p>\n

E-posta Pazarlama T\u00fcrleri Nelerdir?<\/h2>\n

\u015eirketlerin en yayg\u0131n uygulad\u0131\u011f\u0131 pazarlama se\u00e7eneklerinden ilki, kullan\u0131c\u0131 internet sitenize \u00fcye olduktan sonra iletilen \u2018Ho\u015f geldin\u2019 mesaj\u0131d\u0131r. Bu y\u00f6ntem ile kullan\u0131c\u0131y\u0131 \u00e7ok \u00f6zel hissettirirsiniz ve verece\u011finiz linkler ile al\u0131\u015fveri\u015fe ba\u015flamas\u0131n\u0131 te\u015fvik edebilirsiniz. \u0130lk mesajdan sonra g\u00f6nderilen mesajlar\u0131n ak\u0131lda kal\u0131c\u0131 ve g\u00f6ze hitap etmesi olduk\u00e7a \u00f6nemlidir. D\u00fczenli aral\u0131klarla yollan\u0131lan bu mesajlar kullan\u0131c\u0131da s\u00fcrekli bir beklenti yarat\u0131r ve ilgilerini s\u00fcrekli aktif tutar. Bu y\u00f6ntem ile hem \u00fcr\u00fcn\u00fcn\u00fcze duyulan ilgiyi korursunuz hem de \u00fcye kaybetmezsiniz.<\/p>\n

Postalar genelde zaten \u00fcretti\u011finiz i\u00e7erikleri g\u00f6sterdi\u011fi i\u00e7in \u00e7o\u011fu b\u00fcy\u00fck \u015firket en \u00e7ok sat\u0131lan \u00fcr\u00fcnlerini tan\u0131t\u0131r. B\u00f6ylece bu \u00fcr\u00fcnlere olan ilgiyi korurlar ve sitelerine yeni kullan\u0131c\u0131 \u00e7ekerler. Pop\u00fcler \u00fcr\u00fcn say\u0131s\u0131n\u0131n \u00e7oklu\u011fu yeni kullan\u0131c\u0131larda g\u00fcven duygusu olu\u015fturur. Bu sayede daha \u00e7ok satars\u0131n\u0131z.<\/p>\n

Di\u011fer bir E-posta pazarlama y\u00f6ntemi de \u00e7e\u015fitli kampanyalar\u0131n tan\u0131t\u0131ld\u0131\u011f\u0131, yeni \u00fcr\u00fcnlere gelen indirim haberlerini, yakla\u015fan web seminerlerini ve yakla\u015fan etkinliklerin haberini veren E-postalard\u0131r. Bu postalar \u015firketinizin aktifli\u011fi ve kullan\u0131c\u0131n\u0131n siteyi \u00e7e\u015fitli aral\u0131klarla ziyaret etmesini te\u015fvik eder.<\/p>\n

E-posta Pazarlama Yaparken Dikkat Edilmesi Gerekenler<\/h2>\n

\u00d6ncelikle dikkat etmeniz ilk unsur E-posta g\u00f6nderece\u011finiz kullan\u0131c\u0131lar\u0131n listesini haz\u0131rlamakt\u0131r. Ki\u015fiye \u00f6zel haz\u0131rlanan veya belirli grup insan\u0131n ilgisini \u00e7ekecek mesajlar haz\u0131rlamak hem mesaj\u0131n g\u00f6r\u00fcnt\u00fclenmesini art\u0131r\u0131r hem kullan\u0131c\u0131n\u0131n ilgisini koruyabilmenizi sa\u011flar.<\/p>\n

\u0130kinci olarak, e\u011fer \u015firketiniz uluslararas\u0131 bir g\u00f6r\u00fcn\u00fcrl\u00fckteyse, mesaj g\u00f6nderdi\u011finiz \u00fclkenin kullan\u0131c\u0131 haklar\u0131na dikkat etmeniz b\u00fcy\u00fck \u00f6nem arz eder. Mesela Amerika\u2019daki abonelerinize veya kullan\u0131c\u0131lar\u0131n\u0131za mesaj g\u00f6nderiyorsan\u0131z, \u201cCan-Spam Act\u201d yasas\u0131na dikkat etmelisiniz. Bu yasa sayesinde Amerikan kullan\u0131c\u0131lar ayn\u0131 mesajlar\u0131n s\u00fcrekli g\u00f6nderilmesi, mesajdaki bilgilerin yanl\u0131\u015f ve aldat\u0131c\u0131 olmas\u0131 durumunda veya firman\u0131zdan aboneli\u011fini istedi\u011fi zaman \u00e7ekmeme hakk\u0131n\u0131 vermedi\u011finizde sizi \u015fik\u00e2yet etme hakk\u0131n\u0131 elinde bulundururlar. Ayr\u0131ca ba\u015fl\u0131k ile i\u00e7eri\u011fin benzer olmamas\u0131 durumunda E-posta, spam kutusuna at\u0131labilir ve att\u0131\u011f\u0131n\u0131z mesaj kullan\u0131c\u0131ya asla ula\u015famayabilir. E\u011fer birden fazla ceza al\u0131rsan\u0131z \u015firketin internetteki varl\u0131\u011f\u0131n\u0131 k\u0131s\u0131tlamaya kadar gidebilir, \u015firketinizin ad\u0131n\u0131 lekeleyecek cezalar alman\u0131z sa\u011flanabilir.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fc olarak, att\u0131\u011f\u0131n\u0131z mesajlar\u0131n belirli g\u00fcnlerde kullan\u0131c\u0131 ile bulu\u015fmas\u0131na dikkat g\u00f6sterin ve mesaj\u0131n \u00fcslubuna dikkat edin. M\u00fc\u015fterilerinize sayg\u0131 g\u00f6sterdi\u011finizi hissettirmenin ve onlara \u00f6zel i\u00e7erik yay\u0131nlamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 kan\u0131tlaman\u0131n en g\u00fczel yollar\u0131ndan biri \u00fcsluptur. Mesajlar\u0131 belirli g\u00fcnlerde atmak kullan\u0131c\u0131da beklentiyi art\u0131rmas\u0131n\u0131n yan\u0131 s\u0131ra pazarlama i\u00e7in olumlu etkileri oldu\u011fu \u00e7e\u015fitli anketler taraf\u0131ndan g\u00f6zlemlenmi\u015ftir.<\/p>\n

Son olarak, mesajlar\u0131n mobil cihazlara entegre olmas\u0131na dikkat edin. Son zamanlarda cep telefonu kullan\u0131m\u0131n\u0131n artmas\u0131 mesajlara, maillere telefondan bak\u0131lmas\u0131na sebebiyet verdi. Hem g\u00f6ze hitap etmesi, hem reklam\u0131n d\u00fczg\u00fcn iletilmesi i\u00e7in mobil ve tabletlere uygun i\u00e7erik \u00fcretilmesi, hatta m\u00fcmk\u00fcnse kullan\u0131c\u0131ya hangi teknolojik cihaz\u0131 kullan\u0131yorsa o ara\u00e7 ile reklam\u0131 g\u00f6r\u00fcnt\u00fclemesi se\u00e7ene\u011fi verilmesi m\u00fc\u015fteriye kendini daha \u00f6zel hissettirecektir.<\/p>\n

E-posta Datas\u0131 Nas\u0131l Toplan\u0131r?<\/h2>\n

E-posta arac\u0131l\u0131\u011f\u0131yla data toplaman\u0131n en mant\u0131kl\u0131 yolu m\u00fcmk\u00fcn oldu\u011funca az reklam ile kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekmeyi ba\u015farman\u0131n yolunu bulmakt\u0131r. \u00c7ok s\u0131k E-posta g\u00f6nderirseniz spam dosyas\u0131na d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131z artar. Dolay\u0131s\u0131yla verdi\u011finiz reklamlar gerekli etkile\u015fimi almaz ve verdi\u011finiz reklam elinizdeki aboneleri s\u0131karak say\u0131lar\u0131n\u0131n azalmas\u0131na yol a\u00e7ar. E\u011fer yeni a\u00e7\u0131lm\u0131\u015f veya orta seviyeli bir \u015firket sahibiyseniz, ilk hedefiniz sat\u0131\u015f yapmaktan \u00e7ok sitenize kitle \u00e7ekmeye \u00e7al\u0131\u015fmakt\u0131r. Unutmay\u0131n ki sitenizi s\u00fcrekli ziyaret eden insan say\u0131s\u0131 artt\u0131k\u00e7a sat\u0131\u015flar\u0131n\u0131z da ayn\u0131 oranda artacakt\u0131r.<\/p>\n

Sitenizi ziyaret eden insanlardan E-posta adresini alman\u0131n en kolay yolu, \u2018Ki\u015fisel Bilgi Formu\u2019 doldurmalar\u0131n\u0131 sa\u011flamakt\u0131r. Bu formu sitenizde m\u00fcmk\u00fcn oldu\u011funca g\u00f6r\u00fcn\u00fcr yaparsan\u0131z zaten \u00fcr\u00fcn\u00fcn\u00fcze ilgisi bulunan kullan\u0131c\u0131lardan geri d\u00f6n\u00fc\u015f alma ihtimaliniz artar.<\/p>\n

Sitenizi iyi tasarlamak kullan\u0131c\u0131lar\u0131n s\u0131k\u0131lmadan sitede gezinmelerini ve pop\u00fcler \u00fcr\u00fcnlerin yan\u0131 s\u0131ra \u00e7\u0131kartt\u0131\u011f\u0131n\u0131z en son \u00fcr\u00fcnlerin takibini kolayca yapmalar\u0131n\u0131 sa\u011flar. G\u00f6r\u00fcn\u00fcr bir E-B\u00fclten olu\u015fturmak da kal\u0131c\u0131 kullan\u0131c\u0131 say\u0131s\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

\"CTA-TR\" <\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Yeni ba\u015flayanlar i\u00e7in e-posta pazarlamas\u0131 rehberini a\u00e7\u0131klarken baz\u0131 sorular \u00fczerinden gidebiliriz. Kullan\u0131c\u0131lar taraf\u0131ndan ara\u015ft\u0131r\u0131lan konuyla…<\/p>\n","protected":false},"author":6,"featured_media":37377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515,521],"tags":[],"class_list":{"0":"post-38235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi","8":"category-sektorel-pazarlama"},"yoast_head":"\nYeni Ba\u015flayanlar \u0130\u00e7in E-Posta Pazarlama Rehberi | SmartMessage<\/title>\n<meta name=\"description\" content=\"E-posta pazarlama yolcu\u011funa \u00e7\u0131kmadan \u00f6nce edinmeniz gereken bilgileri ve izlemeniz gereken ad\u0131mlar\u0131 \u00f6\u011frenmek i\u00e7in sayfam\u0131za t\u0131klay\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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