{"id":38241,"date":"2023-01-30T07:22:35","date_gmt":"2023-01-30T07:22:35","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/new-smartmessage-research-the-pandemics-effect-on-email-read-rates\/"},"modified":"2024-07-24T07:04:06","modified_gmt":"2024-07-24T07:04:06","slug":"arastirma-korona-eposta-okunmasini-nasil-etkiledi","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/arastirma-korona-eposta-okunmasini-nasil-etkiledi\/","title":{"rendered":"Korona Salg\u0131n\u0131, E-posta Okunma Oranlar\u0131n\u0131 Nas\u0131l Etkiledi?"},"content":{"rendered":"

T\u00fcm d\u00fcnyada halen etkisini g\u00f6steren Korona salg\u0131n\u0131, \u00f6zellikle i\u015f d\u00fcnyas\u0131nda dijital ileti\u015fim yo\u011funlu\u011funun artmas\u0131na sebep oldu. Dijital ve kurumsal ileti\u015fim<\/a>de en \u00e7ok kullan\u0131lan kanallardan e-posta y\u00f6n\u00fcnde de g\u00f6nderim yo\u011funlu\u011fu ve etkile\u015fim y\u00fckseldi.<\/p>\n

Korona \u00f6ncesi ve sonras\u0131 d\u00f6nemlerdeki e-posta g\u00f6nderimlerini inceleyen yeni ara\u015ft\u0131rmam\u0131z geni\u015f bir kullan\u0131c\u0131 yelpazesi i\u00e7eriyor. De\u011fi\u015fik sekt\u00f6rleri i\u00e7eren 100 milyon g\u00f6nderimi a\u015fan bir veri \u00fczerinden yap\u0131lan ara\u015ft\u0131rmaya g\u00f6re genel e-posta okunma oran\u0131 pandemi sonras\u0131 y\u00fczde 13\u2019den\u00a0y\u00fczde 20\u2019ye<\/strong>\u00a0\u00e7\u0131kt\u0131.\u00a0E-posta pazarlamas\u0131<\/a>\u00a0alan\u0131nda y\u00fczde 1-2\u2019lik okunma oran\u0131 y\u00fckseli\u015finin \u00f6nemli bir art\u0131\u015f oldu\u011funu d\u00fc\u015f\u00fcn\u00fcrsek, ara\u015ft\u0131rman\u0131n g\u00f6sterdi\u011fi sonu\u00e7, pandemi d\u00f6nemi markalardan gelen e-postalara ilginin kaydade\u011fer bir oranda artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

\u00d6n plana \u00e7\u0131kan sekt\u00f6rlerde dan\u0131\u015fmanl\u0131k ve ki\u015fisel geli\u015fim ba\u015f\u0131 \u00e7ekiyor<\/strong><\/p>\n

Pandemi d\u00f6nemindeki belirsizlikle t\u00fcketicilerin ki\u015fisel konularda dan\u0131\u015fmanl\u0131k ihtiyac\u0131n\u0131n artt\u0131\u011f\u0131 g\u00f6zlemleniyor. Ayr\u0131ca \u00e7e\u015fitli konularda ki\u015fisel geli\u015fime daha \u00e7ok zaman bulunmas\u0131 online e\u011fitimlere y\u00f6nelik e-posta okunma<\/a> art\u0131\u015f\u0131n\u0131 anlaml\u0131 k\u0131l\u0131yor.<\/p>\n

\"Korona<\/p>\n

\u00d6zellikle pandeminin yava\u015flad\u0131\u011f\u0131 d\u00f6nemde, gerek pe\u015finat te\u015fvikleri gerekse faiz oranlar\u0131n\u0131n geldi\u011fi seviye ile, gayrimenkul piyasas\u0131nda ya\u015fanan hareketlilik e-posta okunma oranlar\u0131n\u0131 da etkilemi\u015f g\u00f6z\u00fck\u00fcyor. Salg\u0131n d\u00f6nemi boyunca ki\u015fi ve kurumlara y\u00f6nelik de\u011fi\u015fen reg\u00fclasyonlar ve olu\u015fan yeni haklar en \u00e7ok merak edilen konular\u0131n ba\u015f\u0131nda geliyordu. Bu ba\u015fl\u0131klarda hizmet veren hukuksal ve finansal dan\u0131\u015fmanl\u0131k firmalar\u0131n\u0131n e-posta okunma oran\u0131 y\u00fckseli\u015fi net bir \u015fekilde g\u00f6zlemlenebiliyor. Yine toplumun genelinde finansal stabilite kayg\u0131lar\u0131 \u00f6n plana \u00e7\u0131ksa da, toplu ta\u015f\u0131man\u0131n yaratt\u0131\u011f\u0131 riskler ve ertelenen talep y\u00fcz\u00fcnden otomotivde de markalar\u0131n e-posta ileti\u015fimlerinde ilginin y\u00fckseldi\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Davran\u0131\u015f y\u00f6n\u00fcnde \u00e7ok b\u00fcy\u00fck de\u011fi\u015fimler ortaya \u00e7\u0131kmad\u0131<\/strong><\/p>\n

E-posta etkile\u015fimlerinde mobil-masa\u00fcst\u00fc okunma dengesinde mobilin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 k\u00fc\u00e7\u00fck bir farkla y\u00fczde 38\u2019den y\u00fczde 41\u2019e \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. E-posta i\u00e7eriklerine ilgi artsa da kullan\u0131lan ayg\u0131tlarda t\u00fcketiciler pandemi \u00f6nceki ara\u00e7lar\u0131yla ilerlemi\u015f g\u00f6z\u00fck\u00fcyor. E-posta servis a\u011f\u0131rl\u0131\u011f\u0131nda gmail, hotmail ve yahoo pandemi \u00f6ncesi ve sonras\u0131 genel okunma i\u00e7indeki a\u011f\u0131rl\u0131klar\u0131n\u0131 korurlarken \u00f6zellikle gmail toplam okunan e-postalar i\u00e7inde oran\u0131n\u0131 y\u00fczde 38\u2019den y\u00fczde 45\u2019e kadar \u00e7\u0131kard\u0131.<\/p>\n

E-posta okunma zaman dilimini inceledi\u011fimizde okunma periyot a\u011f\u0131rl\u0131klar\u0131n\u0131n \u00f6nceki d\u00f6nem ile benzer gitti\u011fini g\u00f6zlemliyoruz. En temel fark ise \u00f6zellikle gece 00:00-03:00 saatleri aras\u0131nda \u00e7\u0131k\u0131yor. Pandemi \u00f6ncesi neredeyse s\u0131f\u0131r seviyesinde giden okunma oran\u0131n\u0131n pandemi d\u00f6neminde, bu saat aral\u0131\u011f\u0131nda art\u0131 y\u00f6nde hareketlenme g\u00f6sterdi\u011fini g\u00f6r\u00fcyoruz. \u00d6zellikle evden \u00e7al\u0131\u015fma d\u00f6nemi ile insanlar\u0131n uyku d\u00fczenlerindeki de\u011fi\u015fimin e-posta okunma zaman dilimlerindeki etkisi istatistiklerde g\u00f6zlemleniyor.<\/p>\n

\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00fcm d\u00fcnyada halen etkisini g\u00f6steren Korona salg\u0131n\u0131, \u00f6zellikle i\u015f d\u00fcnyas\u0131nda dijital ileti\u015fim yo\u011funlu\u011funun artmas\u0131na sebep…<\/p>\n","protected":false},"author":6,"featured_media":37371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515,522],"tags":[],"class_list":{"0":"post-38241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi","8":"category-industry-marketing"},"yoast_head":"\nKorona Salg\u0131n\u0131n\u0131n E-Posta Okunma Oranlar\u0131na Etkisi | SmartMessage<\/title>\n<meta name=\"description\" content=\"Korona salg\u0131n\u0131n\u0131n e-posta pazarlamas\u0131 \u00fczerindeki etkilerinin ve oranlar\u0131n\u0131n detayl\u0131 bir \u015fekilde ele al\u0131nd\u0131\u011f\u0131 yaz\u0131m\u0131z\u0131 okumak i\u00e7in sayfam\u0131za 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