{"id":38242,"date":"2023-01-30T07:22:21","date_gmt":"2023-01-30T07:22:21","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/4-main-lessons-the-business-world-learned-from-covid-19-coronavirus-pandemic\/"},"modified":"2024-05-15T12:27:49","modified_gmt":"2024-05-15T12:27:49","slug":"koronanin-is-dunyasina-etkileri","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/koronanin-is-dunyasina-etkileri\/","title":{"rendered":"COVID-19 Koronavir\u00fcs Salg\u0131n\u0131 ile \u0130\u015f D\u00fcnyas\u0131nda \u00d6ne \u00c7\u0131kan D\u00f6rt Ba\u015fl\u0131k"},"content":{"rendered":"

Koronavir\u00fcs salg\u0131n\u0131 ile belki de tarihteki en farkl\u0131 d\u00f6nemlerinden birini ya\u015fad\u0131k, ya\u015f\u0131yoruz. Normalle\u015fme s\u00fcrecine ge\u00e7ilmi\u015f olsa da etkilerini hayat\u0131n her alan\u0131nda hala ya\u015fad\u0131\u011f\u0131m\u0131z benzersiz bir d\u00f6nemden ge\u00e7iyoruz. T\u00fcketicilerin davran\u0131\u015flar\u0131n\u0131, markalar\u0131n i\u015f yap\u0131\u015f \u015feklini derinden etkileyen bu periyot hizmet ve \u00fcr\u00fcn sunanlar taraf\u0131nda belki de unutulan, az \u00f6nemsenen ya da fark\u0131nda olunmayan noktalar\u0131n tekrar \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flad\u0131. Bu yaz\u0131m\u0131zda \u00f6zellikle ya\u015fanan zorlu d\u00f6nemin dijital pazarlama ba\u015fta olmak \u00fczere genel olarak i\u015f d\u00fcnyas\u0131nda alt\u0131n\u0131 \u00e7izdi\u011fi \u00f6nemli noktalar\u0131 \u00f6zetlemek istedik.<\/p>\n

1) Rakamlara De\u011fil \u0130nsanlara Hizmet Veriyoruz<\/h5>\n

Salg\u0131n t\u00fcm d\u00fcnyada t\u00fcketicilerin ihtiya\u00e7lar\u0131nda \u00f6nem s\u0131ras\u0131n\u0131 de\u011fi\u015ftirirken, \u00f6zellikle g\u00fcvende olma ve tehlikeden korunma gibi temel d\u00fcrt\u00fclerin \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 sa\u011flad\u0131. Temel duygular\u0131m\u0131z\u0131 tekrar hat\u0131rlayarak sosyal hayat\u0131 ve i\u015f d\u00fczenimizi s\u00fcrd\u00fcrme y\u00f6n\u00fcnde aksiyonlar ald\u0131k. Markalar \u00f6zellikle bu noktada dijital ileti\u015fimde \u00f6ncelikle ticari hedefler yerine g\u00fcven veren, empati kuran ve umuda y\u00f6nlendiren mesajlar\u0131 \u00f6n plana \u00e7\u0131kard\u0131lar. Kitlelerin belki de sadece t\u00fcketici de\u011fil, ortak duygulara sahip olan bireyler oldu\u011funu hat\u0131rlatan bir d\u00f6nemden ge\u00e7tik, ge\u00e7iyoruz. Bu durum asl\u0131nda ileride de temel bildirimlerden kampanyalara ula\u015f\u0131lan gruplara bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 farkl\u0131la\u015ft\u0131racak. Avantaj sunman\u0131n ya da \u00fcr\u00fcn-hizmet tan\u0131tman\u0131n \u00f6tesine ge\u00e7en m\u00fc\u015fteriyi daha iyi anlama ve daha ki\u015fisel deneyimler sunma stratejileri daha da \u00f6nem kazanacak. Bu ba\u011flar\u0131 \u00f6zellikle zor zamanlarda g\u00fc\u00e7lendiren markalar\u0131n sadakat ad\u0131na \u015fimdiden \u00f6nemli avantaja sahip oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n

2) Dijital Transformasyon Bir Zorunluluk<\/h5>\n

Salg\u0131n, fiziksel temas\u0131 minimuma indiren \u00f6nlemlerin al\u0131nmas\u0131na yol a\u00e7t\u0131. Bu durum ise \u00f6zellikle fiziksel y\u00f6n\u00fc \u00f6n planda olan end\u00fcstrileri \u00e7ok derinden etkiledi. Kurumsal ileti\u015fim<\/a>den hizmet-\u00fcr\u00fcn teminine dijitalde haz\u0131rl\u0131\u011f\u0131 olan firmalar ise i\u015f devaml\u0131l\u0131\u011f\u0131nda avantaj sa\u011flad\u0131lar. Havac\u0131l\u0131k gibi hizmet verme de\u011fi\u015fikli\u011fi ihtimali olmayan sekt\u00f6rleri bunun d\u0131\u015f\u0131nda tutarak, dijital transformasyonunu tamamlam\u0131\u015f firmalar\u0131n s\u00fcre\u00e7ten en az hasar ile \u00e7\u0131kmakta oldu\u011funu s\u00f6yleyebiliriz. Bu s\u00fcre\u00e7 g\u00f6sterdi ki \u00f6zellikle faaliyet alan\u0131 dijitalle bulu\u015fabilecek b\u00fcy\u00fckl\u00fc\u011f\u00fcnden ba\u011f\u0131ms\u0131z her i\u015fletme transformasyonunu tamamlam\u0131\u015f olmal\u0131. \u00d6zellikle t\u00fcketicilerin tamamen dijital kanallara y\u00f6neldi\u011fi bir d\u00f6nemde rekabet d\u0131\u015f\u0131 kalmamak ad\u0131na da bu konu art\u0131k bir tercihin \u00f6tesine ge\u00e7ti.<\/p>\n

3) Dijital Kanallar\u0131n \u00d6nemi Artt\u0131<\/h5>\n

Markalar\u0131n g\u00fcn\u00fcm\u00fczde bir\u00e7ok dijital kanal\u0131 farkl\u0131 yo\u011funluklarda kulland\u0131\u011f\u0131n\u0131 g\u00f6zlemliyoruz. Salg\u0131n d\u00f6neminde ula\u015f\u0131m g\u00fcc\u00fcn\u00fc art\u0131rma ve m\u00fc\u015fteri memnuniyeti<\/a> ad\u0131na farkl\u0131 dijital kanallar\u0131n \u00f6nemi bir kez daha ortaya \u00e7\u0131kt\u0131. SmartMessage olarak yapt\u0131\u011f\u0131m\u0131z 71 sekt\u00f6r\u00fc i\u00e7eren ara\u015ft\u0131rma markalar\u0131n e-posta ve SMS g\u00f6nderimlerini Covid 19 ile \u00f6nemli derecede art\u0131rd\u0131\u011f\u0131n\u0131\u00a0g\u00f6steriyor. S\u0131k kullan\u0131lan dijital kanallar\u0131n yan\u0131 s\u0131ra chatbotlar\u0131n da \u00f6zellikle m\u00fc\u015fteri destek birimlerine bu d\u00f6nemde \u00f6nemli faydalar sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6ruyoruz. M\u00fc\u015fterilerin h\u0131zl\u0131ca bilgi alabilece\u011fi kanallar olarak sekteye u\u011frayan i\u015f g\u00fcc\u00fcne destek oldular. Bu d\u00f6nem \u00f6ncesinde dijital kanallar aras\u0131 orkestrasyonu verimli omnichannel pazarlama stratejileriyle oturtmu\u015f olan kurumlar ise m\u00fc\u015fteri deneyiminin sekteye u\u011framamas\u0131 ad\u0131na bu d\u00f6nemi avantajl\u0131 ge\u00e7irdiler. Bildirimlerin m\u00fc\u015fteri tercihlerine uygun olarak alternatif kanallara kayd\u0131r\u0131lmas\u0131, basit otomasyon kurgular\u0131yla bilgi teslim al\u0131nana kadar s\u00fcre\u00e7lerin takibi gibi aksiyonlarla rekabette farkl\u0131l\u0131k yaratt\u0131lar.<\/p>\n

4) En K\u00f6t\u00fcs\u00fcne Haz\u0131r Olma Gereklili\u011fi<\/h5>\n

\u0130\u015f d\u00fcnyas\u0131nda da hi\u00e7bir kimsenin hayal edemeyece\u011fi geli\u015fmelerin \u00e7ok h\u0131zl\u0131 ger\u00e7ekle\u015fti\u011fi bir d\u00f6nemden ge\u00e7tik. Dev \u015firket gruplar\u0131ndan KOB\u0130\u2019lere her yerde haz\u0131rl\u0131ks\u0131z yakalan\u0131ld\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6rd\u00fck. Bu durum asl\u0131nda belirsizlik durumlar\u0131na kar\u015f\u0131 maddi, idari ve operasyonel olarak B hatta C planlar\u0131n\u0131n gereksinimini ortaya \u00e7\u0131kard\u0131. \u0130\u015f s\u00fcreklili\u011fi ad\u0131na u\u00e7tan uca t\u00fcm detaylar\u0131n g\u00f6zden ge\u00e7irilmesi, sa\u011fl\u0131k ve g\u00fcvenlik ba\u015fta olmak \u00fczere gerekli \u00f6nlemlerin al\u0131nmas\u0131 ve \u00f6zellikle finansal olarak belirsiz d\u00f6nemleri s\u00fcbvanse edecek bir haz\u0131rl\u0131\u011f\u0131n yap\u0131lmas\u0131 bu d\u00f6nemde \u00f6n plana \u00e7\u0131kan ba\u015fl\u0131klardan oldu.<\/p>\n

Umar\u0131z t\u00fcm d\u00fcnya olarak bir daha benzer durumlardan ge\u00e7meyiz, bu zorlu d\u00f6nemden \u00f6\u011frendiklerimizle daha sa\u011fl\u0131kl\u0131 ve umutlu bir gelecek i\u00e7in yak\u0131nlar\u0131m\u0131z, \u00e7evremiz ve t\u00fcm d\u00fcnya ile ilgili duyarl\u0131l\u0131\u011f\u0131m\u0131z\u0131 daha art\u0131racak \u015fekilde \u00e7al\u0131\u015fmaya devam ederiz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Koronavir\u00fcs salg\u0131n\u0131 ile belki de tarihteki en farkl\u0131 d\u00f6nemlerinden birini ya\u015fad\u0131k, ya\u015f\u0131yoruz. Normalle\u015fme s\u00fcrecine ge\u00e7ilmi\u015f…<\/p>\n","protected":false},"author":3,"featured_media":37370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[512,511],"tags":[],"class_list":{"0":"post-38242","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-dijital-pazarlama"},"yoast_head":"\nCOVID-19 Salg\u0131n\u0131 ile \u0130\u015f D\u00fcnyas\u0131nda \u00d6ne \u00c7\u0131kan Ba\u015fl\u0131klar | SmartMessage<\/title>\n<meta name=\"description\" content=\"Koronavir\u00fcs salg\u0131n\u0131n\u0131n i\u015f d\u00fcnyas\u0131na etkilerini ve i\u015fletmelerin bu zorlu s\u00fcre\u00e7te nas\u0131l ayakta kalabileceklerini \u00f6\u011frenmek i\u00e7in sayfam\u0131za t\u0131klay\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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