{"id":38244,"date":"2023-01-30T07:21:45","date_gmt":"2023-01-30T07:21:45","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/how-to-keep-the-engagement-with-your-audience-in-uncertain-times-like-corona\/"},"modified":"2024-05-15T13:14:19","modified_gmt":"2024-05-15T13:14:19","slug":"korona-virusu-salgini-gibi-belirsizlik-zamanlarinda-kitlenizle-iletisimi-nasil-surdurebilirsiniz","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog\/digital-marketing\/korona-virusu-salgini-gibi-belirsizlik-zamanlarinda-kitlenizle-iletisimi-nasil-surdurebilirsiniz\/","title":{"rendered":"Korona Vir\u00fcs\u00fc Salg\u0131n\u0131 Gibi Belirsizlik Zamanlar\u0131nda Kitlenizle \u0130leti\u015fimi Nas\u0131l S\u00fcrd\u00fcrebilirsiniz?"},"content":{"rendered":"<p>Korona salg\u0131n\u0131 insanlar\u0131n hayata bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131, ileti\u015fim ve \u00e7al\u0131\u015fma \u015feklini de\u011fi\u015ftirerek t\u00fcm d\u00fcnyay\u0131 derinden etkileyen bir kriz oldu. Bu d\u00f6nemde temel hayatta kalma ihtiya\u00e7lar\u0131m\u0131za odaklan\u0131rken bir yandan da i\u015flerimize devam etmeye ve verimlili\u011fimizi farkl\u0131 metotlarla da olsa y\u00fcksek tutmaya \u00e7al\u0131\u015f\u0131yoruz. Dijital olanaklar i\u015fte bu noktada bizi evden \u00e7al\u0131\u015f\u0131rken bile\u00a0<a href=\"https:\/\/smartmessage.com\/tr\/kitle-yoneticisi\/\">kitle <\/a>y\u00f6netimi\u00a0ile kitlemizle ileti\u015fimde tutarak \u00f6nemli bir g\u00f6revi yerine getiriyor.<\/p>\n<p><a href=\"https:\/\/smartmessage.com\/tr\/smartmessage-korona-arastirmasi\/\">Kurumsal ileti\u015fim<\/a> \u00e7ok h\u0131zl\u0131 bir \u015fekilde dijital kanallara kayarken, dijital transformasyonunu tamamlayamam\u0131\u015f markalar bu d\u00f6nemde daha \u00e7ok s\u0131k\u0131nt\u0131 \u00e7ekece\u011fe benziyor. Bir\u00e7ok kurum \u00e7e\u015fitli dijital ileti\u015fim kanallar\u0131ndan faydalan\u0131rken, t\u00fcm bu kanallar\u0131 uyumlu ve y\u00fcksek performansl\u0131 kullanmak kriz zamanlar\u0131nda ekstra \u00f6nem kazan\u0131yor. Ve haliyle pazarlama i\u00e7eri\u011fi daha \u00e7ok temel ihtiya\u00e7lara hitap eden bir \u00e7izgiye d\u00f6n\u00fcyor.<\/p>\n<p>M\u00fc\u015fterilerimizle ba\u011flar\u0131m\u0131z\u0131 g\u00fc\u00e7l\u00fc tutup, her ko\u015fulda onlar\u0131n yan\u0131nda oldu\u011fumuzu nas\u0131l g\u00f6sterebiliriz? Baz\u0131 fark yaratacak noktalar\u0131 gelin birlikte g\u00f6zden ge\u00e7irelim.<\/p>\n<h2>Omnichannel (\u00c7ok kanall\u0131) \u0130leti\u015fimde Ne Durumday\u0131z?<\/h2>\n<p>Normal zamanlarda markalar i\u00e7in az say\u0131da ileti\u015fim kanal\u0131 bile etkin sonu\u00e7lar verebilir. Ama kriz durumlar\u0131nda B plan\u0131na h\u0131zl\u0131ca ge\u00e7ecek alternatiflerin olmamas\u0131 sorun yaratacakt\u0131r. \u00d6rnekle Internet hizmetinin aksamaya u\u011frad\u0131\u011f\u0131 noktalarda kitleye GSM d\u00fcnyas\u0131n\u0131n olanaklar\u0131 ile ula\u015fmak bir alternatif olabilir. E-posta ileti\u015fiminizin riske girdi\u011fi ve <a href=\"https:\/\/smartmessage.com\/tr\/arastirma-korona-eposta-okunmasini-nasil-etkiledi\/\">e-posta okuma<\/a> oranlar\u0131n\u0131z\u0131n d\u00fc\u015ft\u00fc\u011f\u00fc durumlarda SMS g\u00f6nderimleri ile ileti\u015fime devam etmek marka ileti\u015fimini ayakta tutabilir. Yine ba\u015fka bir \u00f6rnekle \u00f6zellikle \u00e7a\u011fr\u0131 merkezlerinde salg\u0131n gibi bir durumdan dolay\u0131 istihdam g\u00fcc\u00fc azald\u0131\u011f\u0131nda chatbot kanal\u0131 daha verimli bir \u015fekilde kullan\u0131larak m\u00fc\u015fterilerin talepleri cevaplanabilir. Omnichannel ileti\u015fimin avantajlar\u0131yla \u00f6zellikle normal olmayan durumlarda m\u00fc\u015fterilerle ba\u011flar canl\u0131 tutulabilir. Herhangi bir kanal\u0131n sorun ya\u015famas\u0131na kar\u015f\u0131l\u0131k alternatiflerin haz\u0131r durumda olmas\u0131 kriz anlar\u0131nda kurumlara avantaj getirecektir.<\/p>\n<h2>Kitlenize Verilen \u0130lk Mesajlar \u00d6nemlidir?<\/h2>\n<p>Beklenmedik durumlarda kitlelere verilen ilk bildirimler b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Bu y\u00fczden direkt sat\u0131\u015f ya da pazarlama yakla\u015f\u0131ml\u0131 mesajlar yerine kitle ile empati kurulan ve g\u00fcven a\u015f\u0131layan i\u00e7eriklerin payla\u015f\u0131m\u0131 ilk etapta etkilidir. Yine de\u011fi\u015fen \u00e7al\u0131\u015fma ve hizmet ko\u015fullar\u0131n\u0131 zaman\u0131nda bildirmek m\u00fc\u015fteri memnuniyeti a\u00e7\u0131s\u0131ndan do\u011fru olacakt\u0131r. \u0130nsanlar\u0131n \u00f6zellikle zorlu \u015fartlarda tolerans seviyeleri d\u00fc\u015ft\u00fc\u011f\u00fcnden mesajlar\u0131n i\u00e7erik ve zamanlamas\u0131na ekstra \u00f6zenilmesi gerekir. Ger\u00e7ek\u00e7i ama pozitif ve rahatlat\u0131c\u0131 bir ton m\u00fc\u015fterilerin kayg\u0131lar\u0131n\u0131 azaltma y\u00f6n\u00fcnde fayda sa\u011flayacakt\u0131r.<\/p>\n<h2>Bildirim Takvimleri G\u00f6zden Ge\u00e7irilmelidir<\/h2>\n<p>Karantina gibi durumlar herkesin g\u00fcnl\u00fck ya\u015famlar\u0131n\u0131 ve i\u015f yapma \u015fekillerini de\u011fi\u015ftiriyor. Bildirim takvim ve zamanlamalar\u0131n\u0131n buna uyum sa\u011flamas\u0131 da kitlenizle ileti\u015fimi g\u00fc\u00e7l\u00fc tutmak ad\u0131na \u00f6nemli. G\u00f6nderim frekans\u0131 da dikkat edilmesi gereken bir boyut olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Evde kalma \u00f6nlemi\/yasa\u011f\u0131 gibi durumlarda kitlelerin cep telefonu, laptop, tablet gibi \u00fcr\u00fcnleriyle daha \u00e7ok zaman ge\u00e7irdi\u011fi ger\u00e7e\u011finden yola \u00e7\u0131karak bildirim g\u00f6nderim frekans\u0131n\u0131 spam gibi g\u00f6r\u00fcnme riskine sokmamak gerekir. Kitlenizin size ula\u015ft\u0131\u011f\u0131 kanallardaki kullan\u0131m analizlerinin daha da yak\u0131ndan takibi bildirim planlamalar\u0131 a\u00e7\u0131s\u0131ndan daha sa\u011fl\u0131kl\u0131 aksiyonlar\u0131n al\u0131nmas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h2>Otomatik Kampanyalar Hemen Kontrol Edilmeli<\/h2>\n<p>Programatik ve otomatik kampanyalar ve reklamlar normal zamanlarda firmalar\u0131n verimlili\u011fini art\u0131ran uygulamalar, ama kriz durumlar\u0131nda i\u00e7eriklerin hemen kontrol edilmesi gerekir. \u00d6zellikle mevcut konuma ters d\u00fc\u015fen bildirimlerin hemen durdurulmas\u0131 sa\u011flanmal\u0131. \u00d6rnekle bir spor \u00fcr\u00fcnleri markas\u0131 \u00f6nceden kurdu\u011fu otomatik kampanyalarda d\u0131\u015far\u0131da birlikte spor yapmay\u0131 te\u015fvik ederken s\u00f6z konusu bildirimler karantina d\u00f6neminde de devam ederse ciddi ileti\u015fim sorunlar\u0131 olu\u015fturacakt\u0131r. Bu y\u00fczden t\u00fcm kampanya ve bildirim i\u00e7eriklerinin kriz an\u0131nda \u00e7ok h\u0131zl\u0131 g\u00f6zden ge\u00e7irilmesi ileti\u015fim kazalar\u0131n\u0131 \u00f6nleme ad\u0131na gerekli bir ad\u0131md\u0131r.<\/p>\n<h2>Zor Zamanlardaki Destekler Unutulmaz<\/h2>\n<p>Kitlelerle duygusal ba\u011flar kurmak markalar\u0131n m\u00fc\u015fteri tutma s\u00fcrelerini olumlu etkiliyor. Belirsizlik zamanlar\u0131nda m\u00fc\u015fterilerinize sunabilece\u011finiz ekstra avantajl\u0131 kampanyalar, \u00f6deme kolayl\u0131klar\u0131 ve alternatif hizmet \u00e7e\u015fitlendirmeleri marka imaj\u0131na pozitif etki yapacakt\u0131r. Bu desteklerin h\u0131zl\u0131 ve etkin bir \u015fekilde payla\u015f\u0131m\u0131 olu\u015facak ba\u011f\u0131n g\u00fc\u00e7lenmesine destek verir. Bununla birlikte ki\u015fisel ve hiperki\u015fisel kampanyalar\u0131 g\u00fcn\u00fcn de\u011fi\u015fen ko\u015fullar\u0131na g\u00f6re g\u00f6zden ge\u00e7irmek ve tekrar d\u00fczenlemek do\u011fru mesajlar\u0131n verilmesine yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p>Pandemi d\u00f6neminde bankac\u0131lar kitleleriyle nas\u0131l daha etkin dijital etkile\u015fim ger\u00e7ekle\u015ftirebilirler? yaz\u0131m\u0131z\u0131 okumak i\u00e7in\u00a0<a href=\"https:\/\/smartmessage.com\/tr\/bankacilik-musteri-deneyimi\/\">t\u0131klay\u0131n.<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/smartmessage\/\"><strong>Bizi LinkedIn\u2019de takip edin!<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korona salg\u0131n\u0131 insanlar\u0131n hayata bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131, ileti\u015fim ve \u00e7al\u0131\u015fma \u015feklini de\u011fi\u015ftirerek t\u00fcm d\u00fcnyay\u0131 derinden etkileyen&#8230;<\/p>\n","protected":false},"author":6,"featured_media":37368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[512,517],"tags":[],"class_list":{"0":"post-38244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-marketing","8":"category-musteri-yolculugu-ve-otomasyon"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pandemi D\u00f6neminde Kitlenizle \u0130leti\u015fim S\u00fcreci | SmartMessage<\/title>\n<meta name=\"description\" content=\"Belirsiz zamanlarda kitlenizle ileti\u015fim kurman\u0131z\u0131 sa\u011flayacak h\u0131zl\u0131 ve etkili kriz ileti\u015fiminden bahsetti\u011fimiz yaz\u0131m\u0131z\u0131 okumak i\u00e7in blogumuzu ziyaret edin!\" \/>\n<meta name=\"robots\" content=\"index, follow, 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