{"id":38246,"date":"2023-01-30T07:21:08","date_gmt":"2023-01-30T07:21:08","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/8-tips-to-increase-email-click-through-rate\/"},"modified":"2024-04-26T13:22:24","modified_gmt":"2024-04-26T13:22:24","slug":"e-posta-tiklama-oranini-arttirmaniz-icin-8-oneri","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/e-posta-tiklama-oranini-arttirmaniz-icin-8-oneri\/","title":{"rendered":"E-posta T\u0131klama Oran\u0131n\u0131 Artt\u0131rman\u0131z \u0130\u00e7in 8 \u00d6neri"},"content":{"rendered":"<p>E-posta g\u00f6nderimlerinde en \u00f6nemli metriklerden biri de t\u0131klama oran\u0131d\u0131r. Kitlenizle payla\u015ft\u0131\u011f\u0131n\u0131z i\u00e7erikten yapt\u0131\u011f\u0131n\u0131z y\u00f6nlendirmelerin ne kadar performansl\u0131 oldu\u011funu bu oran\u0131 takip ederek \u00f6l\u00e7\u00fcmleyebilirsiniz. \u00d6zellikle kampanya hedeflerine ula\u015f\u0131lmas\u0131nda kullan\u0131c\u0131lara link t\u0131klatma b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r zira kampanya sayfan\u0131za ula\u015famayan bir kullan\u0131c\u0131n\u0131n istedi\u011finiz aksiyonu almas\u0131 m\u00fcmk\u00fcn olmayacakt\u0131r.<\/p>\n<p>K\u0131saltma olarak CTR (Click Through Rate) olarak da bilinen t\u0131klama oran\u0131n\u0131 ne kadar yukar\u0131 ta\u015f\u0131rsan\u0131z kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131 art\u0131rma \u015fans\u0131n\u0131 da o kadar y\u00fckseltebilirsiniz. Bu y\u00fczden e-postalar\u0131n\u0131za buton ve yaz\u0131 linkleri koyarak gerekli y\u00f6nlendirmeleri yapman\u0131z b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. CTA (Call to Action) denen bu tip y\u00f6nlendirmeler t\u0131klama oran\u0131n\u0131 y\u00fckseltmeye fayda sa\u011flamaktad\u0131r.<\/p>\n<ul>\n<li>\n<h2>Ki\u015fiselle\u015ftirme Yap\u0131n<\/h2>\n<\/li>\n<\/ul>\n<p>Yap\u0131lan ara\u015ft\u0131rmalar son kullan\u0131c\u0131lar\u0131n ki\u015fiselle\u015ftirmeye daha \u00e7ok ilgi duydu\u011funu g\u00f6steriyor. T\u00fcketiciler kendilerini \u00f6zel hissettiren markalarla daha uzun soluklu ili\u015fkiler kuruyor. E-posta g\u00f6nderimlerinize koyaca\u011f\u0131n\u0131z dinamik alanlarla m\u00fc\u015fterilerinize daha ki\u015fisel g\u00f6nderimler yapabilirsiniz. \u00d6rnekle SmartMessage gibi geli\u015fmi\u015f e-posta platformlar\u0131nda sadece metin bazl\u0131 de\u011fil video bazl\u0131 ki\u015fiselle\u015ftirmeler bile ger\u00e7ekle\u015ftirebilirsiniz. Kullan\u0131c\u0131lar isimleriyle bile kendilerine ula\u015f\u0131lmas\u0131n\u0131 \u00f6nemsiyor. Bunun d\u0131\u015f\u0131nda \u00f6zellikle do\u011fum g\u00fcnlerinde ya da marka ile ileti\u015fime ge\u00e7tikleri ilk g\u00fcn\u00fcn d\u00f6n\u00fcm\u00fcnde \u00f6zel s\u00fcrprizler almak ba\u011fl\u0131l\u0131\u011f\u0131 art\u0131r\u0131yor. M\u00fc\u015fterinizi daha iyi tan\u0131d\u0131k\u00e7a daha ki\u015fisel \u00f6nerilerle t\u0131klama oran\u0131n\u0131 y\u00fckseltme \u015fans\u0131na sahip oluyorsunuz.<\/p>\n<ul>\n<li>\n<h2>\u0130lgi \u00c7ekici ve Uygun Konu Sat\u0131r\u0131 Se\u00e7in<\/h2>\n<\/li>\n<\/ul>\n<p>Konu sat\u0131r\u0131, bir e-postada kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekme ad\u0131na en \u00f6nemli yerdir desek abartm\u0131\u015f olmay\u0131z. Konu sat\u0131r\u0131nda anlaml\u0131 ve k\u0131sa c\u00fcmleleri \u00f6neriyoruz ve 65 karakteri a\u015fmaman\u0131n mant\u0131kl\u0131 olaca\u011f\u0131n\u0131 belirtiyoruz. Emoji kullan\u0131m\u0131n\u0131n e-posta a\u00e7\u0131lma oranlar\u0131na olumlu etkisi oldu\u011fundan yine tavsiye edece\u011fimiz konulardan biri. \u201d\u015eok, \u00a0Buraya t\u0131kla!, Sadece\u201d vb. spam izlenimi yaratacak kelimelerden uzak durulmas\u0131 \u00f6nemli. Yine konu ba\u015fl\u0131\u011f\u0131nda \u00e7ok miktarda \u00fcnlem kullanmaktan, k\u0131rm\u0131z\u0131 renk veya tamamen b\u00fcy\u00fck harf tercih etmekten ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. \u0130\u00e7eri\u011finizle ilgisi olmayan bir ba\u015fl\u0131k kullan\u0131c\u0131lar\u0131n\u0131zda ciddi bir antipati yaratacak ve \u00fcyelikte ayr\u0131lmalara bile yol a\u00e7acakt\u0131r. T\u0131klama ba\u015far\u0131s\u0131n\u0131n ilk ad\u0131m\u0131 e-postan\u0131z\u0131n a\u00e7\u0131lmas\u0131d\u0131r, burada da konu sat\u0131r\u0131 ba\u015frol\u00fc oynuyor.<\/p>\n<ul>\n<li>\n<h2>Profesyonel E-posta Adresi Kullan\u0131n<\/h2>\n<\/li>\n<\/ul>\n<p>G\u00f6nderimlerinizde jenerik e-posta adresi yerine profesyonel e-posta adresi kullanman\u0131z daha g\u00fcvenilir bir \u00e7izgi sunman\u0131z\u0131 sa\u011flayacakt\u0131r. \u00d6zellikle bilin\u00e7li kullan\u0131c\u0131lar g\u00fcven duyduklar\u0131 adreslerden gelen e-postalar\u0131 a\u00e7may\u0131 ve t\u0131klamay\u0131 tercih ederler. Kendi alan ad\u0131n\u0131za sahip oldu\u011funuz s\u00fcrece gerekli tan\u0131mlamalar sonras\u0131nda g\u00f6nderimler kesinlikle bu adres \u00fczerinden yap\u0131lmal\u0131d\u0131r.<\/p>\n<ul>\n<li>\n<h2>Listenizde Segmentasyon Yap\u0131n<\/h2>\n<\/li>\n<\/ul>\n<p>G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar, ilgilenmedi\u011fi ya da almay\u0131 beklemedi\u011fi i\u00e7eriklerle zaman\u0131n\u0131 bo\u015fa harcamak istemez. Kendilerine ilgilendikleri alanlarla ilgili mesaj g\u00f6ndermek ise segmentasyon ile m\u00fcmk\u00fcnd\u00fcr. Bu durumda segmentasyon , \u00fcyenin cinsiyetinden taraftar\u0131 oldu\u011fu tak\u0131ma, son 3 ayda okudu\u011fue posta say\u0131s\u0131ndan ayl\u0131k harcamas\u0131na kadar farkl\u0131 k\u0131r\u0131l\u0131mlar ile \u00fcye gruplar\u0131na ay\u0131rmak olarak \u00f6zetleyebiliriz. \u00dcyenizin e-posta listenize kay\u0131t oldu\u011fu ilk g\u00fcn ki amac\u0131 ya da ilgi alan\u0131 ne ise onu koruman\u0131z, onu bir segmente dahil etmeniz, okuma oranlar\u0131n\u0131z\u0131 oldu\u011fu kadar t\u0131klama oranlar\u0131n\u0131za da olumlu katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n<ul>\n<li>\n<h2>Mail G\u00f6nderim Zaman\u0131n\u0131za Dikkat Edin<\/h2>\n<\/li>\n<\/ul>\n<p>Eposta g\u00f6nderim zaman\u0131 da t\u0131klama ba\u015far\u0131s\u0131n\u0131 etkileyen fakt\u00f6rler aras\u0131nda gelmektedir. \u00d6rnekle, farkl\u0131 \u00fclkelerde kitleniz varsa ya\u015fad\u0131klar\u0131 zaman dilimine dikkat etmek \u00f6nemlidir. Geleneksel i\u015f d\u00fcnyas\u0131ndaki aktif saatler ile e\u011flence arenas\u0131ndaki aktif saatler farkl\u0131l\u0131k g\u00f6sterebilir. Yapt\u0131\u011f\u0131n\u0131z i\u015fin do\u011fas\u0131na uygun olarak kitlenizin e-postalar\u0131n\u0131za en fazla ilgi g\u00f6sterece\u011fi saat ve g\u00fcnleri se\u00e7mek t\u0131klama ba\u015far\u0131n\u0131z\u0131 da etkileyecektir. \u0130lk ba\u015fta bunu tespit etmek kolay olmayabilir ama A\/B testleri ile de\u011fi\u015fik g\u00fcn ve zaman dilimlerini deneyip, en \u00e7ok verim ald\u0131\u011f\u0131n\u0131z periyotlar\u0131 belirleyebilirsiniz.<\/p>\n<ul>\n<li>\n<h2>\u0130lgi \u00c7ekici \u0130\u00e7erikler Olu\u015fturun<\/h2>\n<\/li>\n<\/ul>\n<p>E-postalar\u0131n\u0131z\u0131n i\u00e7eri\u011fi t\u0131klanma oran\u0131n\u0131 direkt etkileyen fakt\u00f6rlerden biridir. \u00dcyelerinizin ilgisini \u00e7ekebilecek kampanya ve bilgilerle t\u0131klanma oran\u0131n\u0131 y\u00fckseltebilirsiniz. Metin-g\u00f6rsellik dengesine dikkat ederek ilgi \u00e7ekici tasar\u0131mlarla t\u0131klanma oranlar\u0131n\u0131 art\u0131rmaya \u00e7al\u0131\u015fabilirsiniz. \u0130\u00e7eriklerinizde sadece sat\u0131\u015f ya da pazarlama i\u00e7eri\u011fi de\u011fil kullan\u0131c\u0131lar\u0131n i\u015fine yarayacak bilgileri de payla\u015fmaya \u00f6zen g\u00f6stermelisiniz. Bu \u015fekilde hem faaaliyet alan\u0131n\u0131zdaki otoritenizi sa\u011flamla\u015ft\u0131r\u0131r, hem de takip y\u00fczdesini art\u0131rabilirsiniz. Sadece sat\u0131\u015f ve pazarlama i\u00e7erikli e-postalar\u0131n bir s\u00fcre sonra kullan\u0131c\u0131lar\u0131n\u0131z\u0131 s\u0131kma ihtimali y\u00fcksektir. Bu y\u00fczden hem g\u00f6rsel hem de i\u00e7erik olarak e-postalar\u0131n\u0131z\u0131n kalitesine dikkat etmelisiniz.<\/p>\n<ul>\n<li>\n<h2>E-posta Listenizi D\u00fczenli Temizleyin<\/h2>\n<\/li>\n<\/ul>\n<p>E-posta listesi hijyeni e-posta pazarlama ba\u015far\u0131s\u0131nda en \u00f6nemli unsurlardan biridir. Liste hijyeni, g\u00f6nderimlerinizi aktif olarak takip eden, e-posta adreslerinde yaz\u0131m hatas\u0131 olmayan ya da \u201chard bounce\u201d ve \u00fcyelikten ayr\u0131lanlar\u0131n temizlendi\u011fi liste yap\u0131s\u0131d\u0131r. \u00dcye listelerinizi ISP\u2019lerin istedi\u011fi \u015fekilde aktif ve hatalardan ar\u0131nd\u0131r\u0131lm\u0131\u015f \u015fekilde tutman\u0131n yolu ise belli aral\u0131klarla temizlik yapmaktan ge\u00e7mektedir. \u00dcyelikten ayr\u0131lanlar, ge\u00e7ersiz adres ya da benzeri e-posta alamayacak ki\u015fileri manuel dahi olsa g\u00f6nderim listesinden \u00e7\u0131kar\u0131lmas\u0131 gerekmektedir. SmartMessage gibi profesyonel ara\u00e7lar\u0131 kullananlar bu t\u00fcr manuel eforlara gereksinim duymazlar.<\/p>\n<ul>\n<li>\n<h2>Mobil Uyumlu Mailler Yarat\u0131n<\/h2>\n<\/li>\n<\/ul>\n<p>G\u00fcn\u00fcm\u00fczde kullan\u0131c\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131 internet \u00fczerindeki i\u00e7eriklere mobil cihazlardan ula\u015fmaktad\u0131r. Dolay\u0131s\u0131yla, responsive (her ekrana uyumlu) web sitesi ya da e-posta tasar\u0131m\u0131 art\u0131k gereklilik haline gelmi\u015ftir. Mobil uyumlu e-postalar olu\u015fturman\u0131z hem okunma hem de t\u0131klanma oranlar\u0131n\u0131z\u0131 olumlu etkileyecektir. Bu \u015fekilde sadece masa\u00fcst\u00fc kullan\u0131c\u0131lar\u0131n\u0131 de\u011fil mobil kullan\u0131c\u0131lar\u0131 da yakalama \u015fans\u0131n\u0131 elde edeceksiniz. SmartMessage gibi geli\u015fmi\u015f platformlarda e-postan\u0131z\u0131n de\u011fi\u015fik ayg\u0131tlarda nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6nceden g\u00f6rebilir, gerekli d\u00fczenlemeleri yapabilirsiniz.<\/p>\n<p>E-posta pazarlama konusunda sorular\u0131n\u0131z i\u00e7in bize\u00a0<a href=\"https:\/\/smartmessage.com\/tr\/bize-ulasin\/\">ula\u015fabilirsiniz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta g\u00f6nderimlerinde en \u00f6nemli metriklerden biri de t\u0131klama oran\u0131d\u0131r. Kitlenizle payla\u015ft\u0131\u011f\u0131n\u0131z i\u00e7erikten yapt\u0131\u011f\u0131n\u0131z y\u00f6nlendirmelerin ne&#8230;<\/p>\n","protected":false},"author":6,"featured_media":37366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515],"tags":[],"class_list":{"0":"post-38246","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-posta T\u0131klama Oran\u0131n\u0131 Artt\u0131rman\u0131z \u0130\u00e7in 8 \u00d6neri | SmartMessage<\/title>\n<meta name=\"description\" content=\"E-posta pazarlamada t\u0131klanmalar\u0131n\u0131z\u0131 artt\u0131racak \u00f6nerileri sizin i\u00e7in bu i\u00e7eri\u011fimizde derledik. \u015eimdi sitemizi ziyaret edin!\" \/>\n<meta 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