{"id":38247,"date":"2023-05-06T10:00:46","date_gmt":"2023-05-06T10:00:46","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/things-to-consider-while-designing-mailing\/"},"modified":"2024-04-26T14:01:00","modified_gmt":"2024-04-26T14:01:00","slug":"e-posta-pazarlamada-basari-icin-tasarim-ipuclari","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/e-posta-pazarlamada-basari-icin-tasarim-ipuclari\/","title":{"rendered":"E-posta Pazarlamada Ba\u015far\u0131 \u0130\u00e7in Tasar\u0131m \u0130pu\u00e7lar\u0131"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">E-posta pazarlamay\u0131 ba\u015far\u0131ya g\u00f6t\u00fcren parametreler aras\u0131nda tasar\u0131m\u0131n \u00f6nemli bir yeri vard\u0131r. Hedef kitleye hitap eden, verilmek istenen mesaj\u0131 a\u00e7\u0131k\u00e7a aktaran ve gereksiz unsurlar\u0131n yer almad\u0131\u011f\u0131 bir e-posta tasar\u0131m\u0131 yapman\u0131z gerekir. Ayr\u0131ca ayn\u0131 anda \u00e7ok say\u0131da kullan\u0131c\u0131yla g\u00f6nderilen toplu e-postalar\u0131n t\u00fcm cihazlarda sorunsuz a\u00e7\u0131lmas\u0131 da son derece m\u00fchimdir. B\u00f6ylece m\u00fc\u015fterilerinizin beklentilerini kar\u015f\u0131layan ve <a href=\"https:\/\/smartmessage.com\/tr\/e-posta-pazarlamada-kisisellestirme-ve-segmentasyonun-onemi\/\">m\u00fc\u015fteri segmentasyonu<\/a> sa\u011flayan, <\/span><b>markan\u0131z\u0131n profesyonel yakla\u015f\u0131m\u0131n\u0131 yans\u0131tan<\/b><span style=\"font-weight: 400;\"> e-postalar olu\u015fturabilirsiniz. Sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z bu yaz\u0131da e-posta pazarlamada tasar\u0131ma dair bilmeniz gereken t\u00fcm detaylar yer al\u0131r.\u00a0\u00a0<\/span><\/p>\n<h2><b>E-posta Tasar\u0131m\u0131 Yaparken Dikkat Edilmesi Gerekenler Nelerdir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde internetin ve dolay\u0131s\u0131yla dijital pazarlaman\u0131n a\u011f\u0131rl\u0131\u011f\u0131 artt\u0131k\u00e7a, internet ara\u00e7lar\u0131n\u0131n kullan\u0131m ve etki oranlar\u0131 da artar. E-posta nas\u0131l olu\u015fturulur yaz\u0131 ba\u015fl\u0131\u011f\u0131 hakk\u0131nda internet kullan\u0131c\u0131lar\u0131n\u0131n fikirleri bulunur. Ancak toplu e-posta pazarlama, bu fikirlerin daha \u00fcst\u00fcnde bir dijital haberle\u015fme becerisini i\u00e7erir. Bu ba\u011flamda s\u00f6z konusu pazarlamayla kurumsal \u015firketlerin \u00fcr\u00fcnlerin veya hedef kitleye sunaca\u011f\u0131 yeniliklerin tan\u0131t\u0131m\u0131nda verdi\u011fi mesaj\u0131 etkili bir tasar\u0131mla aktarmas\u0131 m\u00fcmk\u00fcn olur.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamada tasar\u0131ma \u00f6zen g\u00f6stermek, hedef kitlenin <\/span><b>\u00fcr\u00fcn ve hizmetlere ilgisini art\u0131rman\u0131n<\/b><span style=\"font-weight: 400;\"> anahtarlar\u0131ndan biridir. Bu noktada markalar\u0131n g\u00f6z \u00f6n\u00fcnde bulundurmas\u0131 gereken baz\u0131 detaylar bulunur. Dijital pazarlama kullan\u0131rken, etkili ileti\u015fimde yap\u0131lmas\u0131 ve sak\u0131n\u0131lmas\u0131 gerekenler hususunda a\u015fa\u011f\u0131da belirtece\u011fimiz parametreleri uygulamak, e-posta pazarlamas\u0131nda tasar\u0131m \u00e7al\u0131\u015fmas\u0131n\u0131n ba\u015far\u0131 derecesini art\u0131r\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sade ve Anla\u015f\u0131l\u0131r Bir Tasar\u0131m Hedefiniz Olsun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Haz\u0131rlad\u0131\u011f\u0131n\u0131z e-posta tasar\u0131m\u0131, toplu olarak iletildi\u011fi h\u00e2lde, hedef kitledeki her t\u00fcrden insan\u0131n anlamas\u0131nda kolayl\u0131k ta\u015f\u0131yan bir i\u00e7eri\u011fe sahip olmal\u0131d\u0131r. Zira herkesin anlayaca\u011f\u0131 sadelikte yaz\u0131lm\u0131\u015f ve farkl\u0131 kavramlarla <\/span><i><span style=\"font-weight: 400;\">anlam b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc koruyan<\/span><\/i><span style=\"font-weight: 400;\"> bir e-posta i\u00e7eri\u011fiyle, vermek istedi\u011finiz mesaj, ilgi \u00e7ekici ve okunabilir olur. Bu bak\u0131mdan belirli bir stratejiye g\u00f6re haz\u0131rlanan e-postalar\u0131n, sadece g\u00f6rsellerden ve yaz\u0131lardan olu\u015fmamas\u0131 gerekti\u011fini de unutmamak gerekir. Yani hem i\u00e7eri\u011fin hem g\u00f6rsel unsurlar\u0131n anlaml\u0131 ve uyumlu oldu\u011fu bir e-posta tasar\u0131m\u0131 yapman\u0131z \u00f6nemlidir.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Spam Filtresi ile Test Yap\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E posta ile ilgili bilgiler g\u00f6zden ge\u00e7irilirken, spam e-postalar\u0131 g\u00f6z ard\u0131 etmemeniz gerekir. Bir\u00e7ok ki\u015fiye, herhangi bir <\/span><b>ama\u00e7tan yoksun <\/b><span style=\"font-weight: 400;\">bir bi\u00e7imde ayn\u0131 anda g\u00f6nderilen e-posta tasar\u0131mlar\u0131, spam yani istenmeyen e-posta olarak nitelendirilir. Konuyla ba\u011flant\u0131l\u0131 bir bi\u00e7imde tasar\u0131m\u0131 yap\u0131lm\u0131\u015f bir e-posta g\u00f6nderisinin, spam olarak hedef kitleye ula\u015fmas\u0131n\u0131 elbette istemezsiniz. O zaman, e-postan\u0131z\u0131n g\u00f6nderi listesindeki adresler taraf\u0131ndan spam olarak g\u00f6r\u00fcl\u00fcp g\u00f6r\u00fclmedi\u011fini anlamak i\u00e7in, spam filtresi testi yapmal\u0131s\u0131n\u0131z.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A\/B Testi Kullan\u0131n<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A\/B testi \u00f6zetle, en iyi performans g\u00f6steren e-posta pazarlama kampanyas\u0131n\u0131 belirleme \u015fans\u0131 verir. \u0130statiksel olarak ve tek bir de\u011fi\u015fkene g\u00f6re analiz yapan A\/B testi, e-postan\u0131n farkl\u0131 versiyonlar\u0131ndan al\u0131nan d\u00f6n\u00fc\u015f\u00fcmleri kar\u015f\u0131la\u015ft\u0131rmay\u0131 ba\u015far\u0131r. Bu testin kullan\u0131m\u0131 neticesinde; kendi e-posta tasar\u0131m\u0131n\u0131z\u0131n, hedefledi\u011finiz de\u011fi\u015fiklikleri ba\u015far\u0131l\u0131 \u015fekilde yerine getirme derecesini \u00f6l\u00e7\u00fcmleyebilirsiniz. A\/B testini yapmak; farkl\u0131 tasar\u0131m \u015fablonlar\u0131n\u0131, farkl\u0131 e-posta adreslerine iletmeye d\u00f6n\u00fck ad\u0131mlar\u0131 i\u00e7erir. Testi yaparken,<\/span><i><span style=\"font-weight: 400;\"> zaman ve fayda kriterlerini <\/span><\/i><span style=\"font-weight: 400;\">g\u00f6z \u00f6n\u00fcne alman\u0131z, sizin sonu\u00e7 almadaki memnuniyetinize de\u011fer katar.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">T\u00fcm Cihazlarla Uyumlu E-Posta Tasar\u0131m\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamada tasar\u0131m konusunda dikkat edilmesi gerekenler i\u00e7inde; \u201ce-postan\u0131n ula\u015fabilece\u011fi t\u00fcm elektronik cihazlardan g\u00f6r\u00fcnt\u00fclenebilecek tasar\u0131ma sahip yeni e-posta haz\u0131rlamak\u201d ilk s\u0131rada gelir. E-posta tasar\u0131m\u0131, farkl\u0131 ya\u015fam tarz\u0131 ve \u00e7al\u0131\u015fma a\u011f\u0131na sahip insanlar\u0131n t\u00fcm\u00fcne hitap edebilmesi a\u00e7\u0131s\u0131ndan, de\u011fi\u015fik e-posta sistemlerine ve bunlar\u0131 kullanmaya yarayan elektronik cihazlara uygun olmak zorundad\u0131r. E\u011fer bu s\u00fcre\u00e7ten ger\u00e7ekten bir fayda bekleniyorsa, <\/span><b>t\u00fcm cihazlara uygun <\/b><span style=\"font-weight: 400;\">bir tasar\u0131m haz\u0131rlanmak zorunludur.<\/span><\/p>\n<h2><b>Ba\u015far\u0131l\u0131 Bir E-posta Tasar\u0131m\u0131nda Yer Almas\u0131 Gerekenler Nelerdir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamada tasar\u0131m\u0131n ba\u015far\u0131ya ula\u015fmas\u0131 i\u00e7in her detay\u0131n e-postan\u0131n g\u00f6nderilece\u011fi kitleye hitap etmesi gerekir. \u00c7\u00fcnk\u00fc e-postada yaz\u0131l\u0131 olan i\u00e7erik kadar tasar\u0131m\u0131n <\/span><i><span style=\"font-weight: 400;\">okuyucunun ilgisini \u00e7ekmesi <\/span><\/i><span style=\"font-weight: 400;\">de \u00f6nemlidir. Aksi takdirde markan\u0131z\u0131n kalabal\u0131k bir gelen kutusunda g\u00f6zden ka\u00e7mas\u0131 veya okuyucuda harekete ge\u00e7irici etkiler yaratamamas\u0131 muhtemeldir. Bu noktada firman\u0131z\u0131n e-posta s\u00fcre\u00e7lerini her a\u00e7\u0131dan yeterli h\u00e2le getirecek detaylar\u0131 bilmenizde fayda vard\u0131r. A\u015fa\u011f\u0131da e-posta pazarlamada tasar\u0131m\u0131n etkisini art\u0131ran ve e-posta \u015fablonunda mutlaka yer almas\u0131 gereken unsurlar\u0131 g\u00f6rebilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Verilmek istenen mesaj\u0131n \u00f6zeti niteli\u011finde ba\u015fl\u0131k<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dikkat \u00e7ekici ve optimize edilmi\u015f kaliteli resim<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u0131sa ve okuyan\u0131 eyleme te\u015fvik eden tan\u0131t\u0131m yaz\u0131s\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dcr\u00fcn ve hizmete y\u00f6nlendiren Call to Action butonu<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tasar\u0131m, e-posta ula\u015f\u0131labilirli\u011fi konusunda oldu\u011fu kadar \u00fcyelerinizin ilgisini canl\u0131 tutarak etkile\u015fimlerini artt\u0131racak \u00f6nemli bir e-posta pazarlama unsurdur. <\/span><b>G\u00fcncel tasar\u0131m trendlerini<\/b><span style=\"font-weight: 400;\"> uygulamak, uzun s\u00fcre ayn\u0131 tasar\u0131ma ba\u011fl\u0131 kalmay\u0131p farkl\u0131 kullan\u0131c\u0131 deneyimlerini test etmek, e-posta kanal\u0131n\u0131z\u0131n verimini bir \u00fcst kademeye ta\u015f\u0131yacakt\u0131r.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Konu Sat\u0131r\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-posta kutular\u0131na her g\u00fcn farkl\u0131 markalar\u0131n onlarca e-postas\u0131 d\u00fc\u015fer. Hatta \u00e7o\u011fu zaman sadece gelen e-postalar\u0131n yer ald\u0131\u011f\u0131 ana sayfadaki konu sat\u0131rlar\u0131 okunur. Tabii durum b\u00f6yleyken tasar\u0131mlar\u0131n\u0131z ne kadar g\u00fczel olursa olsun, e-postan\u0131z\u0131 a\u00e7madan \u00f6nce dikkat \u00e7ekecek ilk ad\u0131m mesaj\u0131n\u0131z\u0131n konu ba\u015fl\u0131\u011f\u0131 olacakt\u0131r. Hedef kitleyi e-postay\u0131 a\u00e7maya ve mesaj\u0131 okumaya y\u00f6nlendiren bu b\u00f6l\u00fcm, e-posta pazarlanmas\u0131nda tasar\u0131m\u0131n <\/span><i><span style=\"font-weight: 400;\">tamamlay\u0131c\u0131 unsurlar\u0131<\/span><\/i><span style=\"font-weight: 400;\"> aras\u0131ndad\u0131r. Yani do\u011frudan bir tasar\u0131m \u00f6gesi olmasa da \u015fablonun ba\u015far\u0131ya ula\u015fmas\u0131nda \u00f6nemli bir rol\u00fc vard\u0131r. Sade, anla\u015f\u0131l\u0131r ve verilmek istenen mesaj\u0131 do\u011fru aktaran bir konu sat\u0131r\u0131yla e-postan\u0131z\u0131n a\u00e7\u0131lma oran\u0131n\u0131 art\u0131rabilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00d6n Ba\u015fl\u0131k<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6n ba\u015fl\u0131k, t\u0131pk\u0131 konu sat\u0131r\u0131 gibi e-posta pazarlamada tasar\u0131m\u0131 optimize etmeye yard\u0131mc\u0131 olan detaylardan biridir. <\/span><b>\u0130lgi \u00e7ekici ve konuyu \u00f6zetleyen<\/b><span style=\"font-weight: 400;\"> kelimelerle olu\u015fturulmu\u015f bir ba\u015fl\u0131k, e-postan\u0131n daha fazla ki\u015fi taraf\u0131ndan a\u00e7\u0131l\u0131p okunmas\u0131na destek verir. Bu b\u00f6l\u00fcmde emoji, rakam ve soru ifadeleri kullanarak daha etkili sonu\u00e7lar elde etmeniz m\u00fcmk\u00fcnd\u00fcr. Bahsi ge\u00e7en detaylar\u0131n oldu\u011fu ve e-postan\u0131n i\u00e7eri\u011fine dair merak uyand\u0131ran bir \u00f6n ba\u015fl\u0131kla hedef kitlenizin dikkatini \u00e7ekebilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ekrana Uyumlu (Responsive) Tasar\u0131m<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">G\u00fcn\u00fcm\u00fczde e-posta tasar\u0131m\u0131, web ya da bas\u0131l\u0131 g\u00f6rsel tasar\u0131m\u0131 kadar yayg\u0131n bir uzmanl\u0131k alan\u0131na sahip olmad\u0131\u011f\u0131 i\u00e7in platformlar aras\u0131 yanl\u0131\u015f uygulamalar yap\u0131ld\u0131\u011f\u0131 g\u00f6r\u00fclmektedir. Bu da, e-posta pazarlaman\u0131n bir di\u011fer \u00f6nemli aya\u011f\u0131 olan <\/span><i><span style=\"font-weight: 400;\">HTML kodlamada <\/span><\/i><span style=\"font-weight: 400;\">sorun ya da k\u0131s\u0131tlamalara yol a\u00e7makta, dolayl\u0131 olarak ula\u015f\u0131labilirli\u011finiz \u00fczerinde olumsuz etki yaratmaktad\u0131r. E-posta pazarlamada tasar\u0131m ve kodlama a\u015famas\u0131nda sorun ya\u015famamak ad\u0131na a\u015fa\u011f\u0131daki maddelere dikkat etmeniz son derece faydal\u0131 olacakt\u0131r.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-posta tasar\u0131m\u0131n\u0131n 650-750px. geni\u015fli\u011finde, toplam imaj boyutu 1 MB\u2019\u0131n alt\u0131nda olmal\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7o\u011fu \u201cgelen kutusu\u201d varsay\u0131lan olarak imajlar\u0131 y\u00fcklemedi\u011fi i\u00e7in imajlara a\u00e7\u0131klama(alt text) girilmeli ve metinler de imajlar g\u00f6r\u00fcnt\u00fclenmese de anla\u015f\u0131l\u0131r \u015fekilde yap\u0131lmal\u0131. Ayr\u0131ca g\u00f6vde metnini 12-16, yasal metni de minimum 11 punto olu\u015fturman\u0131z okuma kolayl\u0131\u011f\u0131n\u0131 art\u0131racakt\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7eri\u011finizdeki yaz\u0131 alanlar\u0131 m\u00fcmk\u00fcn oldu\u011fu kadar text kodlanacak \u015fekilde tasarlanmal\u0131.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text kodlanacak alanlar \u201cdegrade\u201d olmayan, d\u00fcz renk arka plana sahip olmal\u0131.<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ayn\u0131 \u015fekilde text kodlanacak alanlar sistem fontlar\u0131 tercih edilerek tasarlanmal\u0131.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7o\u011fu \u00fcye e-postalar\u0131n\u0131zda yaln\u0131zca bir ka\u00e7 saniye harcar. Bu sebeple ilk 3 sat\u0131r \u00e7ok \u00f6nemlidir. Ana ba\u015fl\u0131k, alt ba\u015fl\u0131k yap\u0131s\u0131 kullan\u0131larak i\u00e7erik hakk\u0131nda fikir verilmeli. Yani <a href=\"https:\/\/smartmessage.com\/tr\/etkili-eposta-pazarlama-icerik-turleri\/\">e-posta i\u00e7erik t\u00fcrleri<\/a> de old\u0131k\u00e7a \u00f6nemlidir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sola yasl\u0131 kullan\u0131m tercih edilmeli, mesaja odaklanmal\u0131, CTA (Call To Action \u2013 Buton) kullan\u0131lmal\u0131.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamada tasar\u0131m\u0131n responsive olmas\u0131, g\u00f6nderdi\u011finiz e-postalar\u0131n farkl\u0131 cihazlardan sorunsuz a\u00e7\u0131lmas\u0131n\u0131 ve okunmas\u0131n\u0131 sa\u011flar. G\u00f6nderilen e-postalar\u0131n \u00e7o\u011funlu\u011funun telefon ve tablet gibi cihazlar arac\u0131l\u0131\u011f\u0131yla incelendi\u011fi hesaba kat\u0131ld\u0131\u011f\u0131nda bu tasar\u0131m\u0131n \u00f6nemi de daha rahat anla\u015f\u0131l\u0131r. Zira yap\u0131lan ara\u015ft\u0131rmalar, mobil e-posta kullan\u0131m\u0131n\u0131n masa\u00fcst\u00fcn\u00fc geride b\u0131rakt\u0131\u011f\u0131n\u0131 g\u00f6sterir. <\/span><span style=\"font-weight: 400;\">Bu \u00f6nlemleri ald\u0131ktan sonra kanal verimlili\u011fini daha da artt\u0131rmak \u00fczere a\u015fa\u011f\u0131daki ba\u015fl\u0131klara g\u00f6z gezdirebilirsiniz.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call to Action (CTA) renklerini, kelime ya da s\u00f6ylemlerini ve b\u00fclten i\u00e7erisindeki yerlerini zaman zaman de\u011fi\u015ftirip sonu\u00e7lar\u0131n\u0131 g\u00f6zlemleyerek daha fazla etkile\u015fim sa\u011flayabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayn\u0131 \u015fekilde b\u00fclten format\u0131n\u0131n k\u0131sa m\u0131 yoksa uzun mu, tek kolon mu yoksa 3 kolon mu daha verimli oldu\u011funu test ederek en optimize tasar\u0131m\u0131 bulabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Farkl\u0131 imaj t\u00fcrleri deneyebilirsiniz. GIF, infografik veya videodan g\u00f6r\u00fcnt\u00fcler i\u00e7eri\u011finizi daha ilgi \u00e7ekici k\u0131larak etkile\u015fimi artt\u0131rabilir.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Edindi\u011finiz geri bildirimler ve trendler do\u011frultusunda d\u00f6nem d\u00f6nem kulland\u0131\u011f\u0131n\u0131z e-posta \u015fablon tasar\u0131m\u0131n\u0131 de\u011fi\u015ftirerek ilgi \u00e7ekici h\u00e2le getirebilirsiniz.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Say\u0131lan ad\u0131mlar ve A\/B testleri arac\u0131l\u0131\u011f\u0131yla yap\u0131lan performans \u00f6l\u00e7\u00fcmleriyle daha etkili sonu\u00e7lar alabilirsiniz. Bu a\u015famalar\u0131 tamamlad\u0131ktan sonra ideal e-posta tasar\u0131m\u0131na ula\u015fman\u0131z m\u00fcmk\u00fcn olur. B\u00f6ylece e-posta pazarlamada ba\u015far\u0131ya giden yolda \u00f6nemli bir ad\u0131m atm\u0131\u015f olursunuz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">GIF ve Di\u011fer Animasyonlar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Konu GIF imaj kullan\u0131m\u0131na geldi\u011finde her ne kadar i\u00e7eri\u011fi \u00e7ok \u00e7ekici bir h\u00e2le getirse de yine baz\u0131 konulara dikkat edilmesi gerekmektedir. \u00d6ncelikle GIF, birden \u00e7ok imaj\u0131n (JPG, PNG) pe\u015fi s\u0131ra dizilmesiyle anlam ifade eden, video hissi uyand\u0131ran ancak imaj format\u0131nda olan hareketli g\u00f6rsellerdir. Ula\u015f\u0131labilirlik sebebiyle de e-posta i\u00e7erisindeki imaj boyutunun <\/span><i><span style=\"font-weight: 400;\">1 MB\u2019\u0131 ge\u00e7memesi gerekti\u011finden<\/span><\/i><span style=\"font-weight: 400;\"> bahsetmi\u015ftik. GIF\u2019in de yap\u0131s\u0131 gere\u011fi dosya boyutu zaman zaman \u00e7ok y\u00fcksek olabilmektedir. Dolay\u0131s\u0131yla fark\u0131nda olmadan kullanaca\u011f\u0131n\u0131z 3 \u2013 4 MB\u2019l\u0131k bir GIF, y\u00fcksek Spam riski ta\u015f\u0131yacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kodlama a\u015famas\u0131nda GIF imajlar, JPG format\u0131n\u0131n aksine tek par\u00e7a olarak kullan\u0131lmal\u0131d\u0131r. Aksi takdirde milisaniye bile olsa her kare ayr\u0131 hareket ederek b\u00fct\u00fcnl\u00fc\u011f\u00fc bozulacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GIF imajlar Outlook 2007, 2010 ve 2013\u2019te hareket etmeyip sadece ilk karesi sabit g\u00f6sterilmektedir. Bu sebeple tasar\u0131m a\u015famas\u0131nda \u00f6zellikle <\/span><b>ilk karenin ne olaca\u011f\u0131na <\/b><span style=\"font-weight: 400;\">dikkat edilmelidir.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Metin Yerle\u015ftirme ve Bi\u00e7imlendirme<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamada tasar\u0131m\u0131 belirlerken metnin <\/span><i><span style=\"font-weight: 400;\">teknik ve estetik <\/span><\/i><span style=\"font-weight: 400;\">detaylarla bi\u00e7imlendirilmesi bir hayli \u00f6nemlidir. Bu d\u00fczenlemede e-postada yer alan i\u00e7eri\u011fin kayan bir ekranda rahat okunabilmesini sa\u011flayacak detaylar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z \u00f6nerilir. Yani e-postadaki ba\u015fl\u0131klar\u0131n, metnin, g\u00f6rsellerin ve butonlar\u0131n a\u015fa\u011f\u0131ya do\u011fru d\u00fczenli bir hiyerar\u015fide s\u0131ralanmas\u0131 gerekir. \u00d6rne\u011fin \u00f6nce markan\u0131z\u0131n sunmu\u015f oldu\u011fu hizmeti anlatan \u00e7arp\u0131c\u0131 metin, ard\u0131ndan konuyla ilgili dikkat \u00e7ekici g\u00f6rsel ve e-postan\u0131n sonuna ekleyece\u011finiz harekete ge\u00e7irici eylem yani Call to Action (CTA) butonuyla etkili bir ak\u0131\u015f yakalayabilirsiniz.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Metin yerle\u015ftirme ve bi\u00e7imlendirme s\u0131ras\u0131nda <\/span><b>beyaz bo\u015fluk kullan\u0131m\u0131n\u0131 <\/b><span style=\"font-weight: 400;\">es ge\u00e7memenizde de yarar vard\u0131r. E-postada yer alan bilgilerin daha d\u00fczenli aktar\u0131lmas\u0131n\u0131 kolayla\u015ft\u0131ran bu bo\u015fluklar, g\u00f6rselleri ve \u00f6nemli noktalar\u0131 \u00f6n plana \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olur. Ayr\u0131ca metinde madde ve ba\u015fl\u0131k kullan\u0131m\u0131n\u0131 da g\u00f6zetmeniz tavsiye edilir. Bu sayede e-postan\u0131n \u00e7ekicili\u011fini art\u0131rabilir ve kolay okunmas\u0131n\u0131 sa\u011flayabilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do\u011fru Renk \u015eemas\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Markalarla b\u00fct\u00fcnle\u015fen renkler, kitlenin \u00fcr\u00fcn ve hizmetlere y\u00f6nlendirilmesinde \u00f6nemli bir rol oynar. Misal yemek sekt\u00f6r\u00fcnde s\u0131kl\u0131kla tercih edilen k\u0131rm\u0131z\u0131 rengin ac\u0131kma hissini tetikleyerek m\u00fc\u015fterileri sipari\u015f vermeye y\u00f6nlendirdi\u011fi bilinenler aras\u0131ndad\u0131r. Bu do\u011frultuda e-posta pazarlamada tasar\u0131ma dair detaylar\u0131 d\u00fczenlerken <\/span><i><span style=\"font-weight: 400;\">g\u00f6z al\u0131c\u0131 ve harekete ge\u00e7irici<\/span><\/i><span style=\"font-weight: 400;\"> bir renk \u015femas\u0131 belirlemekte yarar vard\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di\u011fer taraftan \u00f6n plana \u00e7\u0131kmas\u0131n\u0131 istedi\u011finiz b\u00f6l\u00fcmlerde e-posta genelinden ayr\u0131lan renkleri se\u00e7meniz \u00f6nerilir. \u00d6rne\u011fin sat\u0131n alma, abone olma ve markan\u0131n sitesini ziyaret etmeye y\u00f6nlendiren k\u0131s\u0131mlarda turuncu gibi dikkat \u00e7ekici renkleri kullanabilirsiniz. Bunlar\u0131n d\u0131\u015f\u0131nda e-posta renk paletinin g\u00f6z yormamas\u0131 ve <\/span><b>kontrast yaratarak metni vurgulamas\u0131<\/b><span style=\"font-weight: 400;\"> gibi detaylar da \u00f6nemlidir.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Harekete Ge\u00e7irici Mesajlar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamada tasar\u0131m\u0131n d\u00f6n\u00fc\u015f\u00fcm sa\u011flamas\u0131 i\u00e7in CTA kullan\u0131m\u0131n\u0131 es ge\u00e7memek gerekir. Harekete ge\u00e7irme \u00e7a\u011fr\u0131s\u0131 anlam\u0131na gelen Call to Action,<\/span><i><span style=\"font-weight: 400;\"> k\u0131sa ve etkili <\/span><\/i><span style=\"font-weight: 400;\">oldu\u011funda hedef kitleyi ba\u015far\u0131yla y\u00f6nlendirme \u015fans\u0131 verir. \u0130letiyi alanlar\u0131n e-postadan web sitenizi ya da do\u011frudan \u00fcr\u00fcn sayfalar\u0131n\u0131 ziyaret etmelerini m\u00fcmk\u00fcn k\u0131lar. Belirlenen ana hedefe y\u00f6nelik Call to Action kullan\u0131mlar\u0131yla daha ba\u015far\u0131l\u0131 sonu\u00e7lar elde edilebilir. Ayr\u0131ca bu c\u00fcmlelerde e-postay\u0131 okuyan ki\u015filere markayla ileti\u015fime ge\u00e7erek hizmetler ve kampanyalar hakk\u0131nda daha fazla bilgi sahibi olabilece\u011fi bilgisini verebilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130leti\u015fim Detaylar\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamas\u0131, marka ve kitle aras\u0131ndaki <\/span><b>ileti\u015fimi g\u00fc\u00e7lendirmek<\/b><span style=\"font-weight: 400;\"> amac\u0131yla g\u00f6nderilen e-postalar\u0131 ifade eder. Bu do\u011frultuda g\u00f6nderdi\u011finiz e-postalar\u0131 okuyanlar\u0131n size kolayl\u0131kla ula\u015fmas\u0131n\u0131 sa\u011flayacak ileti\u015fim detaylar\u0131n\u0131 vermeniz gerekir. E-postada payla\u015fabilece\u011finiz baz\u0131 irtibat bilgileri \u015funlard\u0131r:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firman\u0131n ad\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adres<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Telefon numaras\u0131<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c7al\u0131\u015fma saatleri<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web sitesi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sosyal medya hesaplar\u0131<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">E-postalarda say\u0131lan ileti\u015fim bilgilerine yer verirken baz\u0131 <\/span><i><span style=\"font-weight: 400;\">harekete ge\u00e7irici eylemlerden <\/span><\/i><span style=\"font-weight: 400;\">de destek alabilirsiniz. \u00d6rne\u011fin iletiyi alanlar\u0131n \u00fcr\u00fcnler hakk\u0131nda daha fazla detay i\u00e7in size ula\u015fabilece\u011fini ve kampanyalar\u0131 ka\u00e7\u0131rmamak i\u00e7in sosyal medya hesaplar\u0131n\u0131z\u0131 takip edebilece\u011fini belirtebilirsiniz.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Abonelik \u0130ptali<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">E-posta pazarlamada daha \u00e7ok ki\u015fiye ula\u015fmak kadar y\u00fcksek d\u00f6n\u00fc\u015f oran\u0131 elde etmek de \u00f6nemlidir. Yani e-posta g\u00f6nderim listeniz kalabal\u0131k olmas\u0131na ra\u011fmen e-postalar\u0131n markan\u0131za katk\u0131s\u0131 yeterli de\u011filse baz\u0131 alternatif yollara ba\u015fvurabilirsiniz. \u00d6rne\u011fin e-posta tasar\u0131m\u0131nda yer verece\u011finiz abonelik iptali b\u00f6l\u00fcm\u00fc, g\u00f6nderdi\u011finiz e-postalarla ilgilenmeyen al\u0131c\u0131lar\u0131 belirlemenize olanak tan\u0131r. Bu sayede aktif kullan\u0131c\u0131lara odaklanman\u0131z ve <\/span><b>daha az spam bildirimi alman\u0131z <\/b><span style=\"font-weight: 400;\">da m\u00fcmk\u00fcn h\u00e2le gelir.<\/span><\/p>\n<h2><b>SmartMessage \u00dcr\u00fcn ve Hizmetleri ile Etkili E-Posta Pazarlama Kampanyalar\u0131 Yarat\u0131n!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Etkili e-posta pazarlamas\u0131 i\u00e7in ihtiya\u00e7 duydu\u011funuz kapsaml\u0131 \u00e7\u00f6z\u00fcmlere SmartMessage ile ula\u015fabilirsiniz. <\/span><i><span style=\"font-weight: 400;\">SmartMessage Campaign Manager<\/span><\/i><span style=\"font-weight: 400;\"> arac\u0131l\u0131\u011f\u0131yla hem mobil uyumlu hem de optimize edilmi\u015f e-posta tasar\u0131mlar\u0131na ula\u015fman\u0131z m\u00fcmk\u00fcnd\u00fcr. E-posta pazarlamas\u0131n\u0131n temel ta\u015flar\u0131ndan olan i\u00e7erik y\u00f6netimi ise SmartMessage Content Builder ile profesyonel h\u00e2le gelir. \u0130\u00e7erik olu\u015fturucuda e-posta tasar\u0131m\u0131n\u0131 zenginle\u015ftiren metin, g\u00f6rsel ve di\u011fer \u00f6geler optimize edilir. \u00dcstelik bu hizmetle tasar\u0131m\u0131n\u0131za dinamik alanlar ekleyebilir, \u00f6zelle\u015ftirmeler yapabilirsiniz.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlamay\u0131 ba\u015far\u0131ya g\u00f6t\u00fcren parametreler aras\u0131nda tasar\u0131m\u0131n \u00f6nemli bir yeri vard\u0131r. Hedef kitleye hitap eden,&#8230;<\/p>\n","protected":false},"author":6,"featured_media":37365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515,516],"tags":[],"class_list":{"0":"post-38247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi","8":"category-email-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Things to Consider While Designing Mailing | SmartMessage<\/title>\n<meta name=\"description\" content=\"Click here for tips and highlights for creating an effective email design, a critical element for engaging and retaining customers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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