{"id":38253,"date":"2023-01-30T07:14:55","date_gmt":"2023-01-30T07:14:55","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/increase-your-email-deliverability-rates-via-ip-address-warming\/"},"modified":"2024-05-15T12:35:14","modified_gmt":"2024-05-15T12:35:14","slug":"e-posta-pazarlama-basarisinda-ip-adresini-isindirmanin-onemi","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/e-posta-pazarlama-basarisinda-ip-adresini-isindirmanin-onemi\/","title":{"rendered":"E-posta Pazarlama Ba\u015far\u0131s\u0131nda IP Adresini Is\u0131nd\u0131rman\u0131n \u00d6nemi"},"content":{"rendered":"<p>E-posta, sat\u0131\u015f ve pazarlama aktiviteleriniz, hedef kitlenizle ileti\u015fiminiz, bildirim ve duyurumlar\u0131n\u0131z i\u00e7in kulland\u0131\u011f\u0131n\u0131z en \u00f6nemli ileti\u015fim kanallar\u0131ndan biridir. E-postalar\u0131n\u0131z\u0131n al\u0131c\u0131lar\u0131n gelen kutular\u0131na m\u00fcmk\u00fcn olan en y\u00fcksek oranda girmesi ve okunmas\u0131 bu faaliyetlerinizden en y\u00fcksek verimi alman\u0131z i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r. Gelen kutular\u0131na girme konusunda ise IP adresi \u0131s\u0131nd\u0131rma etkili bir taktik olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.<\/p>\n<p>E-posta ula\u015fma ve okunma oranlar\u0131n\u0131 y\u00fckseltmek i\u00e7in izlenecek pek \u00e7ok y\u00f6ntem vard\u0131r. Temel ba\u015flang\u0131\u00e7 noktalar\u0131ndan biri ise IP \u0131s\u0131nd\u0131rma i\u015flemidir.\u00a0Spam filtrelerine tak\u0131lmamak ve gelen kutusuna girme oran\u0131n\u0131z\u0131 y\u00fcksek tutmak i\u00e7in \u00fcyelerinize g\u00f6nderimler yapmaya ba\u015flamadan \u00f6nce IP adreslerinizi \u0131s\u0131nd\u0131rmak ve <a href=\"https:\/\/www.smartmessage.com\/tr\/e-posta-pazarlama-basarisinda-veri-yonetimi-neden-cok-onemli\/\" data-wplink-edit=\"true\">veri y\u00f6netimi<\/a> \u00f6nemli bir noktad\u0131r.<\/p>\n<p>E-posta kutusu sa\u011flay\u0131c\u0131lar\u0131, yeni IP adreslerinden yap\u0131lan g\u00f6nderimler konusunda temkinlidir, \u00e7\u00fcnk\u00fc spam g\u00f6nderenler s\u0131kl\u0131kla yeni IP\u2019ler kullan\u0131r ve hemen b\u00fcy\u00fck hacimli g\u00f6nderimler yapmaya ba\u015flarlar.<\/p>\n<p>\u0130yi bir g\u00f6nderici itibar\u0131 olu\u015fturmak ve e-posta kutusu sa\u011flay\u0131c\u0131lar taraf\u0131ndan spam olarak alg\u0131lanmamak i\u00e7in IP \u0131s\u0131nd\u0131rma konusunu atlamaman\u0131z gerekir. Ba\u015flang\u0131\u00e7ta baz\u0131 teslim edilebilirlik zorluklar\u0131 ya\u015famayaca\u011f\u0131n\u0131z\u0131n garantisi yoktur, ancak a\u015fa\u011f\u0131da s\u0131ralanan ipu\u00e7lar\u0131 ba\u015far\u0131l\u0131 g\u00f6nderimler yapman\u0131z i\u00e7in yard\u0131mc\u0131 olacakt\u0131r. Konusunda k\u00fcresel bir otorite olan i\u015f orta\u011f\u0131m\u0131z\u00a0Returnpath\u00a0taraf\u0131ndan olu\u015fturulmu\u015f olan bu p\u00fcf noktalar\u0131 e-posta teslim ba\u015far\u0131s\u0131 ad\u0131na faydal\u0131 bilgiler i\u00e7eriyor.<\/p>\n<h4><strong>IP Is\u0131nd\u0131rma S\u00fcreci<\/strong><\/h4>\n<p>IP \u0131s\u0131nd\u0131rma s\u00fcrecinin m\u00fcmk\u00fcn oldu\u011funca sorunsuz olmas\u0131n\u0131 sa\u011flamak i\u00e7in bu genel kurallar\u0131 kullanman\u0131z\u0131 \u00f6neririz. Ba\u015flaman\u0131n en iyi yolu, g\u00f6nderim ama\u00e7lar\u0131n\u0131za ve i\u015f gereksinimlerinize g\u00f6re bir \u0131s\u0131nma program\u0131 olu\u015fturmakt\u0131r.<\/p>\n<ul>\n<li>Yakla\u015f\u0131k 5.000 ki\u015filik bir g\u00f6nderim listesi ile ba\u015flay\u0131n.<\/li>\n<li>Bu ba\u015flang\u0131\u00e7 listesinde sizinle en \u00e7ok etkile\u015fime ge\u00e7en kullan\u0131c\u0131lar\u0131n\u0131z olsun (E-postalar\u0131n\u0131z\u0131 a\u00e7an, t\u0131klayan, sat\u0131n al\u0131m yapan, vb).<\/li>\n<li>\u0130lerleyen g\u00fcnlerde daha az etkile\u015fime ge\u00e7en kullan\u0131c\u0131lar\u0131n\u0131z da katarak g\u00f6nderim listenizi b\u00fcy\u00fctebilirsiniz.<\/li>\n<li>Maksimum g\u00fcnl\u00fck g\u00f6nderim hacmine ula\u015fana kadar her 3 \u2013 4 g\u00fcnde bir g\u00f6nderim listenizi 2 kat\u0131na \u00e7\u0131kar\u0131n.<\/li>\n<li>Ancak sadece adet tutturmak i\u00e7in listeyi b\u00fcy\u00fctmeyin, \u00f6rne\u011fin o g\u00fcn 10.000 de\u011fil de 8.500 ki\u015fiye g\u00f6nderim yapman\u0131z gerekiyorsa fark\u0131 telafi etmek i\u00e7in listeye konuyla ilgili olmayan 1.500 ki\u015fi eklemeyin. Do\u011fal g\u00fcnl\u00fck dalgalanmalara izin verebilirsiniz.<\/li>\n<li>Teslimat sorunlar\u0131 i\u00e7in bounce kay\u0131tlar\u0131n\u0131 ve e\u011fer \u00fcye iseniz Return Path raporlar\u0131n\u0131 takip edin. Posta kutusu sa\u011flay\u0131c\u0131lar\u0131, yeni bir IP \u00fczerindeki hacime y\u00f6nelik farkl\u0131 kriterlere sahip olabilirler.<\/li>\n<li>S\u00fcre\u00e7 boyunca performans\u0131 iyile\u015ftirmek i\u00e7in gereken de\u011fi\u015fiklikleri \u2013 \u00f6rne\u011fin g\u00fcnl\u00fck g\u00f6nderim hacimlerinizi veya ba\u011flant\u0131 ayarlar\u0131n\u0131z\u0131 de\u011fi\u015ftirmeniz gerekebilir \u2013 yap\u0131n.<\/li>\n<li>Yanl\u0131\u015f yaz\u0131lm\u0131\u015f adresleri, bilinmeyen adresleri, bounce adreslerini kald\u0131rarak listenizi mutlaka temizleyin.<\/li>\n<li>Is\u0131nma s\u00fcreci muhtemelen yakla\u015f\u0131k 30 g\u00fcn s\u00fcrecektir. A\u015fa\u011f\u0131daki ko\u015fullara ba\u011fl\u0131 olarak daha uzun (veya daha k\u0131sa) s\u00fcrebilir:<\/li>\n<li>G\u00f6nderdi\u011finiz E-posta hacmi<\/li>\n<li>Abone\/\u00fcye listenizin kalitesi<\/li>\n<li>G\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131z<\/li>\n<li>G\u00fcnl\u00fck g\u00f6nderim yapmak, haftal\u0131k g\u00f6nderim yapmaya g\u00f6re daha h\u0131zl\u0131 bir \u0131s\u0131nma s\u00fcreci sa\u011flar.<\/li>\n<li>Outlook.com, Gmail ve AOL genellikle daha uzun bir \u0131s\u0131nma s\u00fcresine ihtiya\u00e7 duyar.<\/li>\n<\/ul>\n<h4><strong>\u00a0<\/strong><strong>Is\u0131nd\u0131rmaya Ba\u015flamadan \u00d6nce Kontrol Etmeniz Gerekenler<\/strong><\/h4>\n<ul>\n<li>IP adresinizi \u0131s\u0131nd\u0131rmaya ba\u015flamadan \u00f6nce teknik ekibinizin IP adresinizle ilgili baz\u0131 ayarlamalar yapmas\u0131 gereklidir, dolay\u0131s\u0131yla teknik ekibinizle haberle\u015ferek \u00e7al\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/li>\n<li>\u201c\u00dcyelikten Ayr\u0131lma\u201d ba\u011flant\u0131s\u0131n\u0131 E-posta ba\u015fl\u0131klar\u0131n\u0131za ekleyin. Bu sayede e\u011fer E-posta listenizdeki ki\u015filer sizden daha fazla E-posta almak istemezlerse spam i\u015faretlemesi yapmalar\u0131na gerek kalmadan g\u00fcvenli bir \u015fekilde g\u00f6nderim listenizden ayr\u0131labilirler ve g\u00f6nderici itibar\u0131n\u0131z\u0131 k\u00f6t\u00fc y\u00f6nde etkilemezler.<\/li>\n<li>Bounce ald\u0131\u011f\u0131n\u0131z E-posta adreslerini g\u00f6nderim listenizden kald\u0131rd\u0131\u011f\u0131n\u0131zdan emin olun.<\/li>\n<li>Return Path \u00fcyesiyseniz:\n<ul>\n<li>Yeni IP\u2019nin hesab\u0131n\u0131za eklenmesini isteyin.<\/li>\n<li>Is\u0131nd\u0131rma takviminizi iletin.<\/li>\n<li>Is\u0131nd\u0131rma s\u00fcrecinde Seed List (test hesaplar\u0131) kullanacaksan\u0131z bunu belirtin.<strong>\u00a0<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>Teslim Sorunlar\u0131 Ya\u015farsan\u0131z<br \/>\n<\/strong><\/h4>\n<ul>\n<li>Spam filtrelerinin yeni IP\u2019lere uyum sa\u011flamas\u0131 i\u00e7in g\u00f6nderim hacminizi azalt\u0131n veya bir s\u00fcre durdurun.<\/li>\n<li>Posta kutusu servis sa\u011flay\u0131c\u0131lar\u0131n\u0131n genel kurallar\u0131na tak\u0131ld\u0131\u011f\u0131n\u0131z bir durum varsa bu sorunu d\u00fczeltmeden tekrar g\u00f6nderime ba\u015flamay\u0131n.<\/li>\n<li>Yanl\u0131\u015f listelere g\u00f6nderim yapmad\u0131\u011f\u0131n\u0131zdan emin olun.<\/li>\n<\/ul>\n<p>Bu kontrollerden sonra g\u00f6nderim hacminizi birka\u00e7 g\u00fcn boyunca sabit tutun, ard\u0131ndan orijinal \u0131s\u0131nma plan\u0131na geri d\u00f6n\u00fcn.<\/p>\n<h4><strong>Kar\u015f\u0131la\u015fabilece\u011finiz Durumlar<\/strong><\/h4>\n<ul>\n<li>\u0130lk birka\u00e7 hafta boyunca, g\u00f6nderim listenizin kalitesine ve E-posta pazarlama uygulamalar\u0131n\u0131za ba\u011fl\u0131 olarak baz\u0131 teslimat sorunlar\u0131 ya\u015fayabilirsiniz.<\/li>\n<li>G\u00f6nderim uygulamalar\u0131n\u0131z ve g\u00f6nderici itibar\u0131n\u0131z bu s\u00fcre\u00e7ten \u00f6nce de zay\u0131fsa, yeni bir IP adresi \u00e7o\u011fu durumda gelen kutusuna girme oran\u0131n\u0131z\u0131n y\u00fckselmesine yard\u0131mc\u0131 olmaz.<\/li>\n<li>\u00d6rne\u011fin \u00e7o\u011fu posta kutusu sa\u011flay\u0131c\u0131s\u0131nda gelen kutusuna girme oran\u0131n\u0131z mevcutta % 70 ise ve uygulamalar\u0131n\u0131z\u0131 de\u011fi\u015ftirmezseniz, \u0131s\u0131nma i\u015flemi tamamland\u0131ktan sonra yeni IP\u2019nizin de gelen kutusuna girme oran\u0131 yakla\u015f\u0131k ayn\u0131 olacakt\u0131r.<\/li>\n<li>Yeni IP\u2019nin bir ge\u00e7mi\u015fi olmamas\u0131 sebebiyle gelen kutusuna girme oran\u0131n\u0131n mevcuttan da d\u00fc\u015f\u00fck olmas\u0131 ihtimal dahilindedir.<\/li>\n<li><a href=\"https:\/\/smartmessage.com\/tr\/eposta-ulasilabilirlik-kilavuzu01\/\">E-posta pazarlamada ula\u015f\u0131labilirlik<\/a> \u00f6nemlidir. Baz\u0131 posta kutusu sa\u011flay\u0131c\u0131lar\u0131, abonelerin bu E-posta \u2018spam de\u011fil\u2019 olarak etiketleyip etiketlemedi\u011fini g\u00f6rmek i\u00e7in g\u00f6nderimlerinizin bir k\u0131sm\u0131n\u0131 spam veya \u00f6nemsiz klas\u00f6r\u00fcne g\u00f6nderir. E-postan\u0131z\u0131 \u2018spam de\u011fil\u2019 olarak etiketleyen aboneler, posta kutusu sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan sizi me\u015fru bir g\u00f6nderen olarak g\u00f6rmek i\u00e7in kullan\u0131lan pozitif bir g\u00f6stergedir; bu nedenle E-postalar\u0131n\u0131z\u0131 ger\u00e7ekten almak isteyen ki\u015filere ilgi \u00e7ekici bir i\u00e7erik ile g\u00f6ndermek \u00f6nemlidir. Bu \u015fekilde <a href=\"https:\/\/smartmessage.com\/tr\/acilma-orani-yuksek-e-posta-pazarlama-kampanyalari-icin-ipuclari\/\" data-wplink-edit=\"true\">e-postalar\u0131n\u0131z\u0131n a\u00e7\u0131lma oranlar\u0131<\/a> da artacakt\u0131r.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>E-posta, sat\u0131\u015f ve pazarlama aktiviteleriniz, hedef kitlenizle ileti\u015fiminiz, bildirim ve duyurumlar\u0131n\u0131z i\u00e7in kulland\u0131\u011f\u0131n\u0131z en \u00f6nemli&#8230;<\/p>\n","protected":false},"author":6,"featured_media":37359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515],"tags":[],"class_list":{"0":"post-38253","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - 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