{"id":38257,"date":"2023-01-30T07:10:02","date_gmt":"2023-01-30T07:10:02","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/the-importance-of-sender-information-in-email-marketing\/"},"modified":"2024-05-15T13:01:28","modified_gmt":"2024-05-15T13:01:28","slug":"guvenilir-e-posta-pazarlama-icin-gonderen-bilgileri-neden-kritik","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/e-posta-pazarlamasi\/guvenilir-e-posta-pazarlama-icin-gonderen-bilgileri-neden-kritik\/","title":{"rendered":"G\u00fcvenilir Bir E-Posta Pazarlamas\u0131 \u0130\u00e7in T\u00fcm Bilmeniz Gerekenler"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">E-posta pazarlamas\u0131n\u0131 ba\u015far\u0131ya ula\u015ft\u0131ran pek \u00e7ok etken vard\u0131r. Bunlar\u0131n ba\u015f\u0131nda elbette m\u00fc\u015fterilerin g\u00fcvenini kazanmak gelir. Hedef kitlenizin markan\u0131zdan gelen e-postalar\u0131 a\u00e7mas\u0131 ve <\/span><b>spam olarak i\u015faretlememesi<\/b><span style=\"font-weight: 400;\"> i\u00e7in bu konuya \u00f6nem vermeniz gerekir. E-posta pazarlamada g\u00fcvenin \u00f6nemini ve bunun i\u00e7in yapman\u0131z gerekenleri sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z bu yaz\u0131dan \u00f6\u011frenebilirsiniz.\u00a0<\/span><\/p>\n<h2><b>E-Posta Pazarlamada G\u00fcven \u0130li\u015fkisi Neden \u00d6nemlidir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E-posta pazarlaman\u0131n temeli g\u00fcven ili\u015fkisine dayanmaktad\u0131r. G\u00f6ndermi\u015f oldu\u011funuz i\u00e7eri\u011fin be\u011fenilmesi bir yana \u00fcyenizin bir s\u00fcre sonra kim oldu\u011funuzu unutmas\u0131 ya da g\u00f6nderen bilginizin \u015f\u00fcphe uyand\u0131rmas\u0131 iyi ihtimalle \u00fcyelikten ayr\u0131lmas\u0131na, k\u00f6t\u00fc ihtimalle de spam tu\u015funa basmas\u0131yla sonlanacakt\u0131r. G\u00fcven te\u015fkil etmenin ilk ad\u0131m\u0131 da ileti\u015fime ge\u00e7meniz i\u00e7in size izin veren ki\u015filere hem do\u011fru hem de a\u00e7\u0131klay\u0131c\u0131 g\u00f6nderen ad ve adres bilgisiyle ula\u015fmakt\u0131r. <\/span><i><span style=\"font-weight: 400;\">\u00c7ok y\u00f6nl\u00fc bir yakla\u015f\u0131mla <\/span><\/i><span style=\"font-weight: 400;\">y\u00fcr\u00fct\u00fclmesi gereken bu s\u00fcrece dair detaylar\u0131 \u00f6\u011frenerek g\u00fcvenilir e-posta pazarlama yolundaki ad\u0131mlar\u0131n\u0131z\u0131 sa\u011flam h\u00e2le getirebilirsiniz.\u00a0<\/span><\/p>\n<h2><b>E-Posta Pazarlamada G\u00fcven \u0130li\u015fkisi \u0130\u00e7in Gerekenler Nelerdir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">E-postalar\u0131n\u0131z\u0131n daha fazla ki\u015fiye iletilmesi, dijital pazarlama faaliyetlerinizin hedefe ula\u015fmas\u0131n\u0131 destekler. Ancak bu ba\u015far\u0131y\u0131 yaln\u0131zca e-postalar\u0131n\u0131z\u0131 alan kullan\u0131c\u0131 say\u0131s\u0131yla s\u0131n\u0131rlamak bir hayli yanl\u0131\u015ft\u0131r. Zira kitlenize aktarmak istedi\u011finiz mesaj\u0131n kar\u015f\u0131l\u0131k bulabilmesi i\u00e7in \u00f6ncelikle bu elektronik iletilerin a\u00e7\u0131lmas\u0131 gerekir. Yani e-posta t\u0131klanma ve okunma oranlar\u0131n\u0131n y\u00fcksek olmas\u0131 son derece \u00f6nemlidir. Bunu sa\u011flaman\u0131n yolu ise <\/span><b>izin tabanl\u0131 e-posta listesi <\/b><span style=\"font-weight: 400;\">olu\u015fturmaktan ge\u00e7er. G\u00f6n\u00fcll\u00fc al\u0131c\u0131 listesiyle g\u00fcvenilir e-posta pazarlama s\u00fcreci i\u00e7in g\u00fc\u00e7l\u00fc bir temel olu\u015fturabilirsiniz. Bu a\u015faman\u0131n ard\u0131ndan g\u00f6z \u00f6n\u00fcnde bulundurabilece\u011finiz di\u011fer hususlar \u015funlard\u0131r:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Profesyonellik: <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar, ald\u0131klar\u0131 e-postalar\u0131n tasar\u0131m\u0131ndan i\u00e7eri\u011fine kadar t\u00fcm detaylara dikkat eder. Profesyonel bir yakla\u015f\u0131mla haz\u0131rlanan e-postalarla markan\u0131z hakk\u0131nda olumlu bir izlenim yaratabilirsiniz.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tutarl\u0131l\u0131k:<\/b><span style=\"font-weight: 400;\"> Hedef kitlenize g\u00f6nderdi\u011finiz e-postalardaki bilgilerin birbiriyle \u00e7eli\u015fmemesi gerekir. Ayn\u0131 do\u011frultudaki mesajlarla kullan\u0131c\u0131lar\u0131n g\u00fcvenini kazanabilirsiniz.<\/span><\/li>\n<li aria-level=\"1\"><b>Ki\u015fiselle\u015ftirme: <\/b><span style=\"font-weight: 400;\">Do\u011frudan hedef kitleye hitap etmek, g\u00fcvenilir e-posta pazarlaman\u0131n anahtarlar\u0131ndan biridir. M\u00fc\u015fterileriniz hakk\u0131ndaki detaylar\u0131n yer ald\u0131\u011f\u0131 iletilerle bunu sa\u011flaman\u0131z m\u00fcmk\u00fcn olur.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>\u0130nteraktiflik: <\/b><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar, e-postalardaki hususlar ve di\u011fer konular hakk\u0131nda sizinle ileti\u015fime ge\u00e7mek isteyebilir. Taleplerine h\u0131zl\u0131 ve a\u00e7\u0131klay\u0131c\u0131 bir d\u00f6n\u00fc\u015f ald\u0131klar\u0131nda markaya duyduklar\u0131 g\u00fcven artar. E-postalara interaktif etkile\u015fim butonlar\u0131 ekleyerek m\u00fc\u015fterilerle olan ba\u011f\u0131n\u0131z\u0131 g\u00fc\u00e7lendirebilirsiniz.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">G\u00fcvenilir e-posta pazarlama i\u00e7in iletideki markaya dair detaylara da \u00f6zen g\u00f6stermek gerekir. <\/span><i><span style=\"font-weight: 400;\">Firman\u0131n kimli\u011fini yans\u0131tan<\/span><\/i><span style=\"font-weight: 400;\"> g\u00f6nderen ad\u0131 ve adresi gibi bilgiler, gelen kutusunda ilk g\u00f6ze \u00e7arpan b\u00f6l\u00fcmler aras\u0131ndad\u0131r. Hedef kitleniz s\u00f6z konusu k\u0131s\u0131mlara g\u00f6re e-postay\u0131 a\u00e7\u0131p okuma ya da direkt silme karar\u0131 verebilir. Dilerseniz bu konuya dair ayr\u0131nt\u0131lar\u0131 \u00f6\u011frenerek e-posta pazarlama faaliyetlerinizde ba\u015far\u0131ya ula\u015fabilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">G\u00f6nderen Ad\u0131 &amp; G\u00f6nderen Adresi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">G\u00f6nderen ad\u0131, firma ya da markan\u0131z\u0131n ad\u0131 (\u00f6r: ABC Plastik) olurken g\u00f6nderen adresi ise iletece\u011finiz mesaj\u0131n hangi e-posta (\u00f6r: bilgi@ebulten.abcplastik.com) adresi \u00fczerinden g\u00f6nderildi\u011fini g\u00f6stermektedir. Kendi alan ad\u0131n\u0131za (abcplastik.com) sahip oldu\u011funuz s\u00fcrece g\u00f6nderimler kesinlikle bu adres \u00fczerinden, <\/span><b>alt alan ad\u0131 (subdomain)<\/b><span style=\"font-weight: 400;\"> a\u00e7\u0131larak yap\u0131lmal\u0131d\u0131r. B\u00f6ylelikle e-postan\u0131z\u0131 alan kullan\u0131c\u0131, mesaj\u0131n \u00fcye oldu\u011fu firmadan geldi\u011fine emin olacakt\u0131r.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Genellikle tercih edilen yap\u0131 ise @ebulten.abcplastik.com \u015feklindedir. E\u011fer direkt alan adresiniz \u00fczerinden g\u00f6nderim yaparsan\u0131z alan ad\u0131n\u0131z\u0131n olas\u0131 bir <\/span><i><span style=\"font-weight: 400;\">kara listeye girme durumunda<\/span><\/i><span style=\"font-weight: 400;\"> kurumsal e-posta adresleriniz dahi eri\u015filemez h\u00e2le gelecektir. Bu tan\u0131mlamalar ya alan ad\u0131n\u0131z\u0131 y\u00f6neten \u00fc\u00e7\u00fcnc\u00fc parti firmalar ya da \u015firket b\u00fcnyesindeki teknik ekipler taraf\u0131ndan yap\u0131labilmektedir.<\/span><\/p>\n<p><b>Alan ad\u0131ndan \u00f6nceki<\/b><span style=\"font-weight: 400;\"> (b\u00fclten@) k\u0131s\u0131m ise genellikle e-postan\u0131n hangi ama\u00e7 do\u011frultusunda ya da departman taraf\u0131ndan size g\u00f6nderildi\u011fi bilgisini vermektedir. \u00d6rne\u011fin \u00fcyelerinize haftal\u0131k b\u00fclten iletiyorsan\u0131z bulten@ebulten.abcplastik.com; \u015fifre s\u0131f\u0131rlama e-postas\u0131 g\u00f6nderiyorsan\u0131z destek@ebulten.abcplasik.com gibi bir adres kullanman\u0131z uygun olacakt\u0131r. Aksi takdirde g\u00f6nderen ad ya da adresinde tuhafl\u0131k g\u00f6ren kullan\u0131c\u0131 \u015f\u00fcpheye d\u00fc\u015ferek mesaj\u0131n\u0131z\u0131 a\u00e7mayabilir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ABC Plastik\u2019in birden fazla markas\u0131 olabilir. Kullan\u0131c\u0131, t\u00fcm markalar\u0131n\u0131zdan mesaj almay\u0131 tercih etmedi\u011fi takdirde <\/span><i><span style=\"font-weight: 400;\">hangi markaya \u00fcye olduysa <\/span><\/i><span style=\"font-weight: 400;\">kesinlikle o markayla ilgili i\u00e7erik iletilmelidir. Aksi durumda <a href=\"https:\/\/smartmessage.com\/tr\/maillerin-spama-dusmesini-engellemek\/\">maillerin spam kutusuna d\u00fc\u015fmesi<\/a>ne ba\u011fl\u0131 olarak <a href=\"https:\/\/smartmessage.com\/tr\/eposta-ulasilabilirlik-kilavuzu01\/\">e-posta pazarlamada ula\u015f\u0131labilirlik<\/a> sorunlar\u0131 ya\u015fanacakt\u0131r. Bu sebeple her markan\u0131n ileti\u015fimi kendi g\u00f6nderen ad ve adresi \u00fczerinden yap\u0131lmal\u0131d\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cevap Adresi<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Toplu e-posta g\u00f6nderimleri genelde pazarlama i\u00e7eriklidir. Bu tarz g\u00f6nderimlerde m\u00fc\u015fterinin herhangi bir cevap vermesi istenmedi\u011fi i\u00e7in al\u0131c\u0131lara, no-reply@abcplastik.com gibi asl\u0131nda <\/span><b>kullan\u0131lmayan adres<\/b><span style=\"font-weight: 400;\"> verilmektedir. E\u011fer iletiniz anket ya da kat\u0131l\u0131m cevab\u0131 beklenen bir mesaj ise ve geri d\u00f6n\u00fc\u015flerde zorluk ya\u015fanmayacak say\u0131da \u00fcyenin yer ald\u0131\u011f\u0131 gruplara g\u00f6nderiliyorsa ger\u00e7ek e-posta adresi kullan\u0131labilir. B\u00f6ylece kullan\u0131c\u0131larla do\u011frudan ileti\u015fime ge\u00e7me ve hedef kitlenizin g\u00f6r\u00fc\u015flerini \u00f6\u011frenme \u015fans\u0131 bulabilirsiniz.\u00a0<\/span><\/p>\n<h2><b>G\u00fcvenilir Bir E-Posta Pazarlamas\u0131 \u0130\u00e7in E-Postada Yer Almas\u0131 Gerekenler Nelerdir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">G\u00fcvenilir e-posta pazarlamas\u0131 i\u00e7in iletilerin bi\u00e7iminden i\u00e7erik kalitesine kadar pek \u00e7ok ayr\u0131nt\u0131y\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmak gerekir. Bu kapsamda at\u0131lacak ilk ad\u0131m ise e-postalar\u0131n <\/span><i><span style=\"font-weight: 400;\">kullan\u0131c\u0131 odakl\u0131 h\u00e2le <\/span><\/i><span style=\"font-weight: 400;\">getirilmesidir. Rahat okunan, iletilmek istenen mesaj\u0131 a\u00e7\u0131k\u00e7a veren ve gereksiz ayr\u0131nt\u0131lar\u0131n yer almad\u0131\u011f\u0131 bir e-postayla hedef kitlenize tam anlam\u0131yla hitap edebilirsiniz. Bu do\u011frultuda konu sat\u0131r\u0131, \u00f6n ba\u015fl\u0131k ve tasar\u0131m gibi detaylar\u0131 \u00f6zenle belirlemeniz \u00f6nemlidir. S\u00f6z konusu detaylar, e-postan\u0131n kullan\u0131c\u0131lar taraf\u0131ndan a\u00e7\u0131lma ve okunma oran\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olur. G\u00fcvenilir e-posta pazarlamay\u0131 sa\u011flamak i\u00e7in e-postada mutlaka yer almas\u0131 gereken bu hususlara dair ayr\u0131nt\u0131lar\u0131 bilmenizde fayda vard\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Konu Sat\u0131r\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Firmalar, pazarlama faaliyetleri do\u011frultusunda kullan\u0131c\u0131lara \u00e7ok say\u0131da e-posta g\u00f6nderir. Kullan\u0131c\u0131lar ise kampanya, bilgilendirme ve hat\u0131rlatma gibi konulara sahip bu e-postalar\u0131n okurken bir hayli se\u00e7ici davran\u0131r. E\u011fer belirledi\u011finiz konu sat\u0131r\u0131 yeterince dikkat \u00e7ekip i\u00e7eri\u011fini do\u011fru bir \u015fekilde yans\u0131tm\u0131yorsa e-postan\u0131z\u0131n kalabal\u0131k bir gelen kutusunda g\u00f6zden ka\u00e7mas\u0131 son derece muhtemeldir. Hatta bu durum, e-postalar\u0131n\u0131z\u0131n ilerleyen d\u00f6nemlerde spam kutusuna d\u00fc\u015fmesine de neden olabilir. Konu sat\u0131r\u0131, \u00f6zetle mesaj\u0131n i\u00e7eri\u011fini <\/span><i><span style=\"font-weight: 400;\">s\u0131n\u0131rl\u0131 say\u0131da kelimeyle<\/span><\/i><span style=\"font-weight: 400;\"> dikkat \u00e7ekici bir \u015fekilde aktarmaya yarayan b\u00f6l\u00fcmd\u00fcr. Hedef kitleniz, s\u00f6z konusu k\u0131sm\u0131 okuduktan sonra e-postay\u0131 a\u00e7maya da silmeye karar verir. Etkili bir konu sat\u0131r\u0131 olu\u015fturmak i\u00e7in \u015fu hususlar\u0131 dikkate alabilirsiniz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobil uyumluluk i\u00e7in gerekli karakter say\u0131s\u0131n\u0131 a\u015fmamak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0130\u00e7erikle ilgili kelimelere yer vermek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Harekete ge\u00e7irici ifadeler kullanmak<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spam riski ta\u015f\u0131yan s\u00f6zc\u00fcklerden ka\u00e7\u0131nmak<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Konu sat\u0131r\u0131n\u0131 belirlerken baz\u0131 <\/span><b>performans testlerinden<\/b><span style=\"font-weight: 400;\"> yararlanman\u0131z da m\u00fcmk\u00fcnd\u00fcr. \u00d6rne\u011fin farkl\u0131 \u015fekillerde kurgulanan iki ayr\u0131 sat\u0131r\u0131 ayn\u0131 anda kullan\u0131c\u0131lara g\u00f6nderebilirsiniz. Bu sayede t\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 daha y\u00fcksek olan se\u00e7ene\u011fi belirleme \u015fans\u0131n\u0131z olur. Benzer analiz y\u00f6ntemleriyle markan\u0131z i\u00e7in en uygun konu sat\u0131r\u0131 bi\u00e7imini tespit edebilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00d6n Ba\u015fl\u0131k<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00d6n ba\u015fl\u0131k, konu sat\u0131r\u0131yla benzer olarak e-postan\u0131n i\u00e7eri\u011fine dair bilgi verir. Ancak bu b\u00f6l\u00fcm\u00fcn nispeten daha fazla karakter say\u0131s\u0131na sahip oldu\u011fu s\u00f6ylenebilir. <\/span><i><span style=\"font-weight: 400;\">\u0130lgi \u00e7ekici bir ba\u015fl\u0131k<\/span><\/i><span style=\"font-weight: 400;\">, hedef kitlenizde merak duygusu uyand\u0131r\u0131r. Kullan\u0131c\u0131lar\u0131 e-postay\u0131 a\u00e7maya ve iletti\u011finiz mesaj\u0131 okumaya te\u015fvik eder. Ayr\u0131ca \u00f6n ba\u015fl\u0131\u011f\u0131n al\u0131c\u0131n\u0131n ismine yer vermesi ve y\u00f6nlendirici ifadelerle olu\u015fturulmas\u0131 \u00f6nerilir. Soru kal\u0131b\u0131, emoji ve rakam kullan\u0131m\u0131 da \u00f6n ba\u015fl\u0131\u011f\u0131 daha dikkat \u00e7ekici h\u00e2le getirmek i\u00e7in yapabilecekleriniz aras\u0131ndad\u0131r. Bu detaylarla e-postay\u0131 alan ki\u015finin markan\u0131za ait e-postaya \u00f6ncelik vermesini sa\u011flayabilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ekran Uyumlu (Responsive) Tasar\u0131m<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">G\u00fcvenilir e-posta pazarlamada responsive tasar\u0131m\u0131n da \u00f6nemli bir rol\u00fc bulunur. Bu tasar\u0131m, e-postan\u0131n a\u00e7\u0131ld\u0131\u011f\u0131 cihaza uyum sa\u011flamas\u0131 olarak \u00f6zetlenebilir. E-postalar\u0131n <\/span><b>mobil a\u00e7\u0131lma oran\u0131<\/b><span style=\"font-weight: 400;\">, her ge\u00e7en g\u00fcn art\u0131\u015f g\u00f6sterir. Durum b\u00f6yle olunca iletilerin hem masa\u00fcst\u00fc hem de mobil cihazlara uygun h\u00e2le getirilmesi de \u00f6nem kazanm\u0131\u015ft\u0131r. Responsive tasar\u0131mla e-postan\u0131n; rengi, yap\u0131s\u0131, s\u0131ralamas\u0131, yaz\u0131 ve g\u00f6rsel boyutu otomatik ayarlan\u0131r. Yani bahsi ge\u00e7en ayr\u0131nt\u0131lar\u0131n t\u00fcm cihazlarda eksiksiz ve d\u00fczenli bir \u015fekilde g\u00f6r\u00fcnmesi sa\u011flan\u0131r.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0130leti\u015fim Detaylar\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kullan\u0131c\u0131lar, geri bildirimde bulunmak ve baz\u0131 sorular y\u00f6neltmek i\u00e7in e-posta ald\u0131klar\u0131 markalarla ileti\u015fime ge\u00e7mek isteyebilir. Hedef kitlenize bu olana\u011f\u0131 sundu\u011funuzda g\u00fcvenilir e-posta pazarlamas\u0131nda \u00f6nemli bir ad\u0131m atm\u0131\u015f olursunuz. Sizinle <\/span><i><span style=\"font-weight: 400;\">do\u011frudan irtibat <\/span><\/i><span style=\"font-weight: 400;\">kurabilen ki\u015filer, merak ettiklerini k\u0131sa s\u00fcrede \u00f6\u011frenme imk\u00e2n\u0131 bulur. B\u00f6ylelikle markaya ve \u00fcr\u00fcnlere dair do\u011fabilecek \u015f\u00fcpheleri \u00f6nlemeniz m\u00fcmk\u00fcn olur. G\u00f6nderdi\u011finiz e-postalara telefon numaras\u0131, firma adresi ve sosyal medya hesaplar\u0131 gibi ileti\u015fim detaylar\u0131n\u0131 ekleyerek m\u00fc\u015fterilerinizde olumlu bir izlenim olu\u015fturabilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Abonelik \u0130ptali<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">G\u00fcvenilir e-posta pazarlamas\u0131 i\u00e7in abonelik konusuna \u00f6zen g\u00f6stermeniz bir hayli m\u00fchimdir. Bu do\u011frultuda e-posta g\u00f6nderim listenizi i\u00e7eri\u011finizle ilgilenen kullan\u0131c\u0131larla olu\u015fturman\u0131z gerekir. Aksi takdirde e-postalar\u0131n\u0131z\u0131n ald\u0131\u011f\u0131 spam say\u0131s\u0131 artabilir ve t\u0131klanma oranlar\u0131n\u0131z d\u00fc\u015febilir. Bahsi ge\u00e7en durumlarla kar\u015f\u0131la\u015fmamak i\u00e7in e-postalara ileti\u015fim tercihlerini y\u00f6netebilmelerini sa\u011flayacak linkler ekleyebilirsiniz. Ayr\u0131ca s\u00fcrecin ba\u015f\u0131nda ya\u015f grubu ve al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131 gibi kriterlere g\u00f6re <\/span><b>hedef kitleyi segmentlere ay\u0131rma<\/b><span style=\"font-weight: 400;\"> i\u015flemini ger\u00e7ekle\u015ftirerek bahsi ge\u00e7en sorunlar\u0131 \u00f6nleyebilirsiniz.\u00a0<\/span><\/p>\n<h2><b>SmartMessage G\u00fcvenilir E-posta Pazarlama Kampanyalar\u0131n\u0131za Nas\u0131l Katk\u0131 Sa\u011flar?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">G\u00fcvenilir e-posta pazarlama i\u00e7in s\u00fcrece \u00e7ok y\u00f6nl\u00fc ve profesyonel bir \u015fekilde yakla\u015fman\u0131z gerekir. Bu kapsamda hedef kitlenizin beklentilerini bilmeniz ve buna y\u00f6nelik ad\u0131mlar atman\u0131z \u00f6nemlidir. Omnichannel yakla\u015f\u0131m\u0131 i\u00e7eren <\/span><i><span style=\"font-weight: 400;\">SmartMessage Audience Manager<\/span><\/i><span style=\"font-weight: 400;\"> hizmetiyle m\u00fc\u015fteriler i\u00e7in b\u00fct\u00fcnle\u015ftirilmi\u015f profiller olu\u015fturabilir ve <a href=\"https:\/\/smartmessage.com\/tr\/e-posta-pazarlamada-kisisellestirme-ve-segmentasyonun-onemi\/\">m\u00fc\u015fteri segmentasyonu<\/a> sa\u011flayabilirsiniz.. Ayr\u0131ca SmartMessage Content Builder ile i\u00e7erik bak\u0131m\u0131ndan etkili ve g\u00fcvenli e-postalar olu\u015fturman\u0131z m\u00fcmk\u00fcnd\u00fcr. Say\u0131lanlar\u0131n d\u0131\u015f\u0131nda sizi bekleyen daha pek \u00e7ok hizmet bulunur. E-posta pazarlaman\u0131n her a\u015famas\u0131nda fark yaratan \u00e7\u00f6z\u00fcmlere ula\u015fmak i\u00e7in SmartMessage ile ileti\u015fime ge\u00e7ebilirsiniz.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlamas\u0131n\u0131 ba\u015far\u0131ya ula\u015ft\u0131ran pek \u00e7ok etken vard\u0131r. Bunlar\u0131n ba\u015f\u0131nda elbette m\u00fc\u015fterilerin g\u00fcvenini kazanmak gelir&#8230;.<\/p>\n","protected":false},"author":6,"featured_media":37355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[515],"tags":[],"class_list":{"0":"post-38257","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta-pazarlamasi"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-posta Pazarlamada G\u00f6nderen Bilgilerinin \u00d6nemi | SmartMessage<\/title>\n<meta name=\"description\" content=\"E-posta kampanyalar\u0131n\u0131z\u0131n g\u00fcvenli ve etkili olmas\u0131 i\u00e7in g\u00f6nderen bilgilerinizi nas\u0131l efektif \u015fekilde kullanabilece\u011finiz sorusunun cevab\u0131 SmartMessage&#039;da!\" \/>\n<meta name=\"robots\" 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