{"id":38263,"date":"2023-01-27T08:03:11","date_gmt":"2023-01-27T08:03:11","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/2019-marketing-trends-for-better-engagement-with-your-audience\/"},"modified":"2024-05-15T13:05:12","modified_gmt":"2024-05-15T13:05:12","slug":"2019-pazarlama-ongoruleri-kitlemize-daha-etkin-nasil-ulasacagiz","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/musteri-yolculugu-ve-otomasyon\/2019-pazarlama-ongoruleri-kitlemize-daha-etkin-nasil-ulasacagiz\/","title":{"rendered":"2019 Pazarlama \u00d6ng\u00f6r\u00fcleri: Kitlemize Daha Etkin Nas\u0131l Ula\u015faca\u011f\u0131z?"},"content":{"rendered":"<p>Pazarlama d\u00fcnyas\u0131 arkas\u0131na teknolojinin r\u00fczgar\u0131n\u0131 da alarak yeniliklerle dolu seyrine devam ediyor. Her sene hitap etti\u011fimiz kitlenin daha iyi deneyimler ya\u015famas\u0131 noktas\u0131nda elimizi g\u00fc\u00e7lendirecek konseptler, stratejiler ve ara\u00e7lar ile bulu\u015fuyoruz. B\u00fcy\u00fck kurumlardan KOB\u0130\u2019lere ve tek ki\u015filik firmalara MarTech (Pazarlama Teknolojileri) alan\u0131ndaki geli\u015fmeler i\u015f d\u00fcnyas\u0131ndaki her organizasyonu yak\u0131ndan etkiliyor.<\/p>\n<p>2018\u2019e veda yaz\u0131m\u0131zda, \u00f6n\u00fcm\u00fczdeki sene pazarlama alan\u0131nda hedef kitlenizle ileti\u015fimlerinizi art\u0131rmak ve daha verimli k\u0131lmak ad\u0131na dikkat edilmesi gereken ba\u015fl\u0131klar\u0131 bir araya getirdik. Payla\u015faca\u011f\u0131m\u0131z ipu\u00e7lar\u0131n\u0131n \u00fcretkenli\u011finizi daha \u00fcst seviyeye ta\u015f\u0131mak ve marka ileti\u015fimi\/kampanyalar\u0131n\u0131zda daha y\u00fcksek ba\u015far\u0131lar elde etmek ad\u0131na faydal\u0131 olaca\u011f\u0131n\u0131 umuyoruz.<\/p>\n<p><strong>Hiper-ki\u015fiselle\u015ftirmeye Ad\u0131m Ad\u0131m<\/strong><\/p>\n<p>Pazarlama d\u00fcnyas\u0131nda bu zamana kadar ki\u015fiselle\u015ftirme en \u00e7ok konu\u015fulan konular aras\u0131nda geldi. Yeni t\u00fcketici profili ise art\u0131k daha etkin bir noktaya gidilmesini gerektiriyor. Art\u0131k son kullan\u0131c\u0131lar mobilitenin, s\u00fcrekli Internet kullanabilmenin g\u00fcc\u00fc ve say\u0131s\u0131z alternatiften se\u00e7im yapabilme olana\u011f\u0131 ile markalardan do\u011fru zamanda, yerde ve tam kendilerini ilgilendiren ileti\u015fimler ve teklifler bekliyorlar. Bu durum kitlelerin sadece ge\u00e7mi\u015fte nas\u0131l davrand\u0131\u011f\u0131n\u0131 de\u011fil ger\u00e7ek zamanl\u0131 olarak da neler yapt\u0131klar\u0131n\u0131 i\u00e7eren bir veri analiziyle hareket edilmesi gereklili\u011fini ortaya \u00e7\u0131kar\u0131yor. Kanallararas\u0131 ileti\u015fimde verileri b\u00fct\u00fcnle\u015fik hale getirebilen ve m\u00fc\u015fteri zekas\u0131na konsantre olan markalar \u015fimdiden m\u00fc\u015fteri taraf\u0131nda beklenen deneyimlerin olu\u015fmas\u0131nda ba\u015far\u0131l\u0131 oluyorlar. \u00d6zellikle m\u00fc\u015fteri veya m\u00fc\u015fteri adaylar\u0131yla etkile\u015fimde olan sistemlerin (CRM,\u00a0<a href=\"https:\/\/smartmessage.com\/tr\/kampanya-yoneticisi\/\">kampanya y\u00f6netimi,<\/a>\u00a0pazarlama otomasyonu vb.) uyum i\u00e7inde \u00e7al\u0131\u015fmas\u0131 kitlelerle daha iyi ili\u015fkiler kurulmas\u0131 ad\u0131na \u00f6nem ta\u015f\u0131yor. 2019\u2019da da pazarlama d\u00fcnyas\u0131nda\u00a0<a href=\"https:\/\/smartmessage.com\/tr\/musteri-dongusu-olusturucusu\/\">m\u00fc\u015fteri deneyimi y\u00f6netimi<\/a>\u00a0ve pazarlama teknolojilerden ne kadar verimli faydalan\u0131ld\u0131\u011f\u0131 ba\u015far\u0131y\u0131 direkt etkileyecek.<\/p>\n<p><strong>Marka \u0130leti\u015fiminde Yeni Form: Diyalog Tabanl\u0131 Deneyimler<\/strong><\/p>\n<p>Son kullan\u0131c\u0131lar\u0131n ileti\u015fimde \u00fcnl\u00fc mesajla\u015fma uygulamalar\u0131n\u0131 \u00e7\u0131lg\u0131nl\u0131k seviyesinde kulland\u0131\u011f\u0131 bir d\u00f6nem ya\u015f\u0131yoruz. (Ayl\u0131k mesajla\u015fma uygulamas\u0131 kullan\u0131c\u0131 say\u0131s\u0131 ayl\u0131k sosyal medya kullan\u0131c\u0131 say\u0131s\u0131n\u0131 ge\u00e7mi\u015f durumda). Bu d\u00f6nemin izd\u00fc\u015f\u00fcmlerinden biri de chatbot oldu. Chatbot ilk konu\u015fulmaya ba\u015fland\u0131\u011f\u0131ndaki yapay zeka ve insana benzer do\u011fal diyaloglar konular\u0131ndaki a\u015f\u0131r\u0131 beklentilerin yerini daha ger\u00e7ek\u00e7i ve \u00f6zellikle fayda \u00fcretmeye y\u00f6nelik yakla\u015f\u0131mlar ve projeler ald\u0131. Bankac\u0131l\u0131k ve ki\u015fisel bak\u0131m gibi sekt\u00f6rlerdeki ba\u015far\u0131l\u0131 chatbot \u00f6rnekleri g\u00fcn\u00fcm\u00fcz piyasa ve t\u00fcketici ger\u00e7eklikleriyle yola \u00e7\u0131kan ve t\u00fcm s\u00fcre\u00e7leri detaylar\u0131 ile planlayan markalara yepyeni bir ileti\u015fim kanal\u0131nda ba\u015far\u0131 getirdi ve m\u00fc\u015fteri ili\u015fkilerinin geli\u015ftirilmesi, maliyetlerin d\u00fc\u015fmesi ve yat\u0131r\u0131m verimlili\u011fin artmas\u0131 gibi \u00f6nemli art\u0131lar olu\u015fturdu. Belki de bu y\u00fczden 2024 y\u0131l\u0131 itibariyle chatbot pazar\u0131n\u0131n 1.34 milyar dolarl\u0131k bir seviyeye ula\u015fmas\u0131 bekleniyor. Yapay zeka, makine \u00f6\u011frenmesi ve ses teknolojileri pazar\u0131n geli\u015fmesinde \u00f6nemli itici g\u00fc\u00e7ler olacak. \u00d6zetlemek gerekirse, markalar 2019\u2019da \u00f6zellikle botlar konusunda strateji ve hatta hayata ge\u00e7iri\u015f s\u00fcre\u00e7lerini h\u0131zland\u0131r\u0131p, rekabet\u00e7i kalmak durumunda.<\/p>\n<p><strong>\u0130zinli Pazarlama Tekrar Y\u00fckseliyor<\/strong><\/p>\n<p>2017 ve 2018\u2019de pazarlama d\u00fcnyas\u0131nda en \u00e7ok telaffuz edilen kelimelerin ba\u015f\u0131nda GDPR geliyordu (General Data Policy Regulation). \u00d6zellikle Avrupa Birli\u011fi vatanda\u015flar\u0131n\u0131n ki\u015fisel verilerinin kullan\u0131m\u0131 ile ilgili \u00e7ok \u00f6nemli g\u00fcncellemeler i\u00e7eren reg\u00fclasyon 2018 May\u0131s\u2019\u0131nda devreye girdi. Asl\u0131nda \u00fclkemizde de KVKK (Ki\u015fisel Verilerin Korunmas\u0131 Kanunu) sayesinde a\u015final\u0131\u011f\u0131m\u0131z olan bir reg\u00fclasyonla \u00f6zellikle kurumlar\u0131n Avrupa Birli\u011fi\u2019ne ba\u011fl\u0131 m\u00fc\u015fterilerin verilerini nas\u0131l toplad\u0131\u011f\u0131 ve kulland\u0131\u011f\u0131 tekrar d\u00fczenlendi. Asl\u0131nda son d\u00f6nemdeki t\u00fcm bu yerel ve b\u00f6lgesel reg\u00fclasyonlar \u015fu noktan\u0131n alt\u0131n\u0131 \u00e7iziyor: Art\u0131k \u00f6zellikle pazarlama d\u00fcnyas\u0131nda izinli aksiyonlar ve t\u00fcketicilerinin payla\u015ft\u0131klar\u0131 verileri kendilerinin kontrol edebildi\u011fi sistemler \u00f6n plana \u00e7\u0131kacak. 2019\u2019da bu y\u00fczden pazarlamac\u0131lar\u0131n dikkat etmesi gereken konular\u0131n i\u00e7inde dijital izin y\u00f6netimi \u00f6nemli bir ba\u015fl\u0131k olacak. GDPR\u2019a uyumsuz aksiyonlar yapan kurumlar\u0131 ciddi cezalar\u0131n da bekledi\u011fi ger\u00e7e\u011fiyle kar\u015f\u0131 kar\u015f\u0131yay\u0131z.<\/p>\n<p><strong>M\u00fc\u015fteriyle Ba\u011flar\u0131 G\u00fc\u00e7lendirecek Ara\u00e7lar \u00c7e\u015fitleniyor<\/strong><\/p>\n<p>Pazarlama teknolojilerindeki geli\u015fmeler sayesinde kitlelerimizle ileti\u015fimimizi art\u0131racak yepyeni kanal ve ara\u00e7larla bulu\u015fmaya devam ediyoruz. \u00d6rnekle 2019\u2019da da video pazarlama \u00f6nemini koruyacak. Youtube kullan\u0131m\u0131ndaki d\u00fczenli art\u0131\u015f, Google\u2019\u0131n \u00f6zel video sonu\u00e7 karuseli testleri, sosyal medya devlerinin canl\u0131 ve uzun formatlar\u0131 ve video chat \u00f6zelliklerini son kullan\u0131c\u0131larla bulu\u015fturmas\u0131 gibi geli\u015fmeler pazarlamac\u0131lar\u0131n video i\u015fini daha da ciddiye almas\u0131 gerekti\u011fini g\u00f6steriyor. Yine mobil kullan\u0131m\u0131n t\u00fcm d\u00fcnyada artmas\u0131 bu konuya yat\u0131r\u0131mlar\u0131n h\u0131zlanmas\u0131 sonucunu da getiriyor. 2019\u2019da Google\u2019un mobil \u00f6ncelikli endeksleme uygulamas\u0131 yine pazarlamac\u0131lar\u0131n dikkat etmesi gereken konular i\u00e7inde olacak. T\u00fcketicilere orjinal, faydal\u0131 ve kaliteli i\u00e7erik sunmak rekabette yine avantaj getiren bir strateji olacak. T\u00fcm bu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama d\u00fcnyas\u0131 arkas\u0131na teknolojinin r\u00fczgar\u0131n\u0131 da alarak yeniliklerle dolu seyrine devam ediyor. Her sene hitap&#8230;<\/p>\n","protected":false},"author":6,"featured_media":37340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[522,517,521],"tags":[],"class_list":{"0":"post-38263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-marketing","8":"category-musteri-yolculugu-ve-otomasyon","9":"category-sektorel-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama Kitlemize Daha Etkin Nas\u0131l Ula\u015faca\u011f\u0131z? | SmartMessage<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri davran\u0131\u015flar\u0131 ve pazarlama trendleri takip edilerek i\u015fletmelerin dijital d\u00f6n\u00fc\u015f\u00fcmlerini \u00f6ng\u00f6rd\u00fc\u011f\u00fcm\u00fcz yaz\u0131m\u0131z SmartMessage&#039;da!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmessage.com\/tr\/blog-tr\/musteri-yolculugu-ve-otomasyon\/2019-pazarlama-ongoruleri-kitlemize-daha-etkin-nasil-ulasacagiz\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama Kitlemize Daha Etkin Nas\u0131l Ula\u015faca\u011f\u0131z? 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