{"id":38359,"date":"2023-03-18T18:48:39","date_gmt":"2023-03-18T18:48:39","guid":{"rendered":"https:\/\/smartmessage.com\/?p=38359"},"modified":"2023-07-24T09:16:35","modified_gmt":"2023-07-24T09:16:35","slug":"veri-madenciligi","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/omnichannel-pazarlama\/veri-madenciligi\/","title":{"rendered":"Veri Madencili\u011fi"},"content":{"rendered":"<p>Artan dijitalle\u015fme s\u00fcrecinin sonucunda, veri merkezlerinde toplanmakta olan veri miktar\u0131 her ge\u00e7en g\u00fcn katlanarak art\u0131\u015f g\u00f6sterir. Bu verilerin do\u011fru \u015fekilde de\u011ferlendirilmesi i\u00e7in sa\u011fl\u0131kl\u0131 olarak toplanmas\u0131 ve analiz edilmesi gerekir. Bu noktada veri madencili\u011fi devreye girer ve de\u011ferlendirilen veriler, bilimden pazarlama sekt\u00f6r\u00fcne geni\u015f bir alanda kullan\u0131l\u0131r. Peki, \u201cVerideki bilginin ke\u015ffedilmesi\u201d olarak da tan\u0131mlanan veri madencili\u011fi nedir?<\/p>\n<h2>Veri Madencili\u011fi Nedir?<\/h2>\n<p>B\u00fcy\u00fck veri (big data) kavram\u0131 ile birlikte literat\u00fcre giren veri madencili\u011fi (data mining), i\u015flenmemi\u015f b\u00fcy\u00fck veri setlerinden i\u015fe yarayacak verilerin \u00e7\u0131kar\u0131lmas\u0131 i\u015flemidir. Elde edilen veri desenlerinin yaz\u0131l\u0131m ara\u00e7lar\u0131 ile analizini de kapsar. Bu analizler sonucu veriler aras\u0131 do\u011fru ili\u015fkiler elde edilir ve gelece\u011fe y\u00f6nelik sa\u011fl\u0131kl\u0131 tahminler yap\u0131labilir.<\/p>\n<p>Veri madencili\u011fi s\u00fcrecinde \u00f6zellikle makine \u00f6\u011frenme ve istatistik bilimleri kullan\u0131l\u0131r. Yapay zeka ile birlikte kullan\u0131ld\u0131\u011f\u0131nda olduk\u00e7a verimli sonu\u00e7lar sunar. Veri madencili\u011fi olduk\u00e7a farkl\u0131 alanlarda uygulanmaktad\u0131r. Ara\u015ft\u0131rma ve geli\u015ftirme ya da bilimsel \u00e7al\u0131\u015fmalar, bunlar\u0131n ba\u015f\u0131nda gelir.<\/p>\n<h2>Veri Madencili\u011fi \u00d6rnekleri<\/h2>\n<p>Veri madencili\u011finden bir\u00e7ok alanda faydalan\u0131l\u0131r. Bunlar\u0131n ba\u015fl\u0131calar\u0131; mobil servis sa\u011flay\u0131c\u0131lar\u0131, perakende sekt\u00f6r\u00fc, e-ticaret, bilim ve m\u00fchendislik alanlar\u0131, Ar-Ge \u00e7al\u0131\u015fmalar\u0131, su\u00e7 \u00f6nleme, tar\u0131m, otomasyon, dinamik fiyatland\u0131rma, pazarlama, finans, sa\u011fl\u0131k, ula\u015f\u0131m ve sigorta sekt\u00f6rleridir.<\/p>\n<ul>\n<li>Bir online film \u015firketi, izleyici verilerinin analizi sonucu, m\u00fc\u015fterilerin tercih edece\u011fi t\u00fcrden film ve seri \u00e7ekimini sa\u011fl\u0131kl\u0131 \u015fekilde y\u00f6nlendirebilir.<\/li>\n<li>Bankalar ellerindeki verilerin analizi ile kimin ne \u00e7e\u015fit al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131, ATM kullan\u0131p kullanmad\u0131\u011f\u0131n\u0131, ne s\u0131kl\u0131kla ve ne oranda para \u00e7ekti\u011fini, bankan\u0131n ne gibi hizmetlerinden faydaland\u0131\u011f\u0131n\u0131 kolayl\u0131kla tespit edebilir. Bankalar m\u00fc\u015fteri verilerini inceleyerek, kimin kredi verme a\u00e7\u0131s\u0131ndan g\u00fcvenilir oldu\u011funu tespit edebilir.<\/li>\n<li>E-ticaret firmalar\u0131, veri madencili\u011fi sonucu m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131, al\u0131\u015fkanl\u0131klar\u0131n\u0131, ilgi alanlar\u0131n\u0131, harcama b\u00fct\u00e7elerini kolayca elde edebilir ve bu do\u011frultuda pazarlama stratejileri geli\u015ftirebilir.<\/li>\n<\/ul>\n<h2>Veri Madencili\u011fi Algoritmalar\u0131<\/h2>\n<p>Veri madencili\u011finde s\u0131n\u0131fland\u0131rma, karar destek mekanizma a\u011fa\u00e7lar\u0131 ve k\u00fcmeleme metotlar\u0131 kullan\u0131l\u0131r. Bu do\u011frultuda geli\u015ftirilmi\u015f algoritmalar i\u00e7inden kullan\u0131lacak veriye uygun olan\u0131 se\u00e7ilir. C4.5, K \u2013mean, Destek Vekt\u00f6r Makineleri, Apriori, CART gibi \u00e7ok say\u0131da veri madencili\u011fi algoritmas\u0131 mevcuttur.<\/p>\n<p><strong>C4.5<\/strong><\/p>\n<p>C4.5, karar a\u011fac\u0131 \u015feklinde bir s\u0131n\u0131fland\u0131r\u0131c\u0131 olu\u015fturur. Bunun yap\u0131lmas\u0131 i\u00e7in C4.5 ile hali haz\u0131rda s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015f veri setleri kullan\u0131l\u0131r. \u00d6rne\u011fin; hasta ya\u015f\u0131, kan bas\u0131nc\u0131, aile sa\u011fl\u0131k tarihi gibi bilgileri i\u00e7eren veri setleri ile hastalar\u0131n kanser olma olas\u0131l\u0131\u011f\u0131 hesaplanabilir. C4.5 ile bu veriler kullan\u0131larak s\u0131n\u0131fland\u0131rma ya da karar a\u011fa\u00e7lar\u0131 \u00e7\u0131kart\u0131labilir.<\/p>\n<p><strong>K-means<\/strong><\/p>\n<p>K-means algoritmas\u0131, veri setlerini ke\u015ffetmek i\u00e7in yayg\u0131n kullan\u0131lan bir k\u00fcme analiz tekni\u011fidir. Bu teknik ile benzer \u00f6zellikler ta\u015f\u0131yan verileri bir araya getirerek k\u00fcmeler olu\u015fturur. Hasta verileri \u00f6rne\u011fi burada da kullan\u0131labilir. Bu algoritman\u0131n en iyi y\u00f6n\u00fc; ka\u00e7 k\u00fcme istedi\u011finizi siz belirlersiniz, gerisini algoritma yapar.<\/p>\n<p><strong>Destek Vekt\u00f6r Makineleri<\/strong><\/p>\n<p>\u201cSVM\u201d olarak da adland\u0131r\u0131lan Destek Vekt\u00f6r Makineleri algoritmalar\u0131, verileri iki s\u0131n\u0131fa ay\u0131r\u0131r. SVM bir noktada C4.5 algoritmas\u0131na benzer bir yap\u0131 sergiler; ancak karar a\u011fa\u00e7lar\u0131n\u0131 kullanmaz. SVM veri setlerini \u00f6\u011frenir ve verileri iki s\u0131n\u0131fa ay\u0131racak denklemi tan\u0131mlar. Bu algoritman\u0131n avantajl\u0131 taraf\u0131 gerekli fonksiyonu algoritman\u0131n kendisinin belirlemesidir.<\/p>\n<h2>Veri Madencili\u011fi S\u00fcreci<\/h2>\n<p>Veri madencili\u011fi algoritmalar\u0131 temel olarak belli bir s\u00fcreci takip eder. Veri madencili\u011fi s\u00fcreci \u015fu a\u015famalar\u0131 kapsar:<\/p>\n<ul>\n<li>Verilerin toplanmas\u0131, g\u00fcvenli\u011finin sa\u011flanmas\u0131,<\/li>\n<li>Bu verilerin temizlenmesi,<\/li>\n<li>Analitik ara\u00e7larla verilerin s\u0131n\u0131fland\u0131r\u0131lmas\u0131 ve genel \u00f6ng\u00f6r\u00fcn\u00fcn elde edilmesi,<\/li>\n<li>Karar destek mekanizmalar\u0131n\u0131n devreye sokulmas\u0131,<\/li>\n<li>Elde edilen sonucun \u00f6l\u00e7\u00fclmesi,<\/li>\n<li>Yaz\u0131l\u0131m dilleri ve ara\u00e7lar\u0131 (R, Python, Java, Makine \u00f6\u011frenme vb.) ile sonu\u00e7lar\u0131n test ve e\u011fitimi,<\/li>\n<li>Elde edilen sonu\u00e7lara g\u00f6re karar mekanizmalar\u0131n\u0131n geli\u015ftirilmesi<\/li>\n<\/ul>\n<div class=\"addtoany_share_save_container addtoany_content addtoany_content_bottom\">\n<div class=\"a2a_kit a2a_kit_size_32 addtoany_list\" data-a2a-url=\"https:\/\/www.smartmessage.com\/tr\/veri-madenciligi\/\" data-a2a-title=\"Veri Madencili\u011fi\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Artan dijitalle\u015fme s\u00fcrecinin sonucunda, veri merkezlerinde toplanmakta olan veri miktar\u0131 her ge\u00e7en g\u00fcn katlanarak art\u0131\u015f&#8230;<\/p>\n","protected":false},"author":6,"featured_media":38788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[509],"tags":[],"class_list":{"0":"post-38359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-omnichannel-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00fcy\u00fck Veri Analizi: Veri Madencili\u011fi Ne \u0130\u015fe Yarar? 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