{"id":38658,"date":"2023-04-18T14:37:19","date_gmt":"2023-04-18T14:37:19","guid":{"rendered":"https:\/\/smartmessage.com\/blog_tr\/highlights-from-polls01\/"},"modified":"2024-07-24T07:06:32","modified_gmt":"2024-07-24T07:06:32","slug":"anketler01","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/anketler01\/","title":{"rendered":"Son LinkedIn Anketlerimizden Kesitler"},"content":{"rendered":"

LinkedIn\u2019de \u00f6zellikle omnichannel pazarlama ve m\u00fc\u015fteriye deneyimi konular\u0131n\u0131n nabz\u0131n\u0131 tutmak ad\u0131na anketler d\u00fczenliyoruz. Bu yaz\u0131m\u0131zda yak\u0131n zamandaki anketlerimizden \u00f6nemli ba\u015fl\u0131klar\u0131 sizlerle payla\u015fmak istedik.<\/p>\n

Mobil d\u00fcnyada maliyetleri d\u00fc\u015f\u00fcrmek<\/h2>\n

\u00d6zellikle b\u00fcy\u00fck kitleleri hedefleyen markalar i\u00e7in SMS en \u00f6nemli kanallar aras\u0131nda geliyor. Kurumlar bu konuda maliyet optimizasyonu i\u00e7in de \u00e7aba sarfediyorlar. Anketimizde SMS giderlerini d\u00fc\u015f\u00fcrmek i\u00e7in hangi y\u00f6ntemin kullan\u0131ld\u0131\u011f\u0131n\u0131 sorduk. En \u00f6n plana \u00e7\u0131kan cevap ise %59 ile Push\/SMS Fallback metodu oldu. Bu metodu detayland\u0131rmak gerekirse kurumlar \u00f6zellikle mobil uygulamalar\u0131n\u0131 kullanan ve push bildirim izni veren kullan\u0131c\u0131lar\u0131na push mesajlar\u0131 atabiliyorlar. Push bildirimlerinin maliyet avantaj\u0131n\u0131n yan\u0131 s\u0131ra g\u00f6rselli\u011fi daha etkin bir \u015fekilde i\u00e7eri\u011fe ekleme \u00f6zelli\u011fi var. Push\/SMS Fallback metodunda kurumlar kitlelerine \u00f6nce push bildirim yolluyorlar. Push bildirimlerinin ula\u015fmad\u0131\u011f\u0131 kullan\u0131c\u0131lara ise bu kez SMS g\u00f6nderiyorlar. Bildirimlerin ula\u015ft\u0131\u011f\u0131na emin olmak ad\u0131na efektif bir y\u00f6ntem olan Push\/SMS Fallback ile SMS maliyetleri de azalm\u0131\u015f oluyor. T\u00fcm kitleye SMS yollamak yerine, Push bildirimi ula\u015fmam\u0131\u015f ki\u015filere SMS yollamak mobil ileti\u015fimi azalt\u0131yor. Bu metod ile ilgili daha detayl\u0131 bilgi almak isterseniz bize\u00a0ula\u015fabilirsiniz<\/a><\/strong>.<\/p>\n

\"sms<\/p>\n

Anketimizde Push\/SMS Fallback tercihini %33 ile di\u011fer kanallara a\u011f\u0131rl\u0131k vermek i\u00e7eriyor. Bu noktada e-posta pazarlama da daha efektif bir \u015fekilde kullan\u0131labilir. Yine mobil uygulama varsa m\u00fc\u015fterilerin kullan\u0131m\u0131n\u0131 art\u0131rma ad\u0131na kampanyalar d\u00fczenlenebilir ve push bildirim izni \u00f6zendirilebilir. Anketimizde en az tercih edilen \u015f\u0131k ise %7 ile SMS g\u00f6nderim adedini azaltmak oldu. \u00d6zellikle baz\u0131 sekt\u00f6rlerde \u00f6nemli bildirimlerin ve tek seferlik \u015fifre g\u00f6nderimlerinin SMS ile yollanmas\u0131 adet d\u00fc\u015f\u00fcrmenin \u00e7ok da efektif bir y\u00f6ntem olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

Chatbot d\u00fcnyas\u0131ndaki kanallar<\/h2>\n

Chatbotlar firmalar a\u00e7\u0131s\u0131ndan kitlelerle ileti\u015fimin \u00f6nemli bir par\u00e7as\u0131 haline geliyor. H\u0131zl\u0131 bilgi sunulmas\u0131 ve 7\/24 ula\u015f\u0131labilmesi gibi avantajlar\u0131yla m\u00fc\u015fterilerle interaktif ileti\u015fime olanak tan\u0131yorlar. \u0130kinci anketimizde chatbot konusunda hangi kanal\u0131n 2022\u2019de \u00f6n plana \u00e7\u0131kaca\u011f\u0131n\u0131 sorduk. Burada da %78 gibi \u00f6nemli bir oran ile WhatsApp \u00f6n plana \u00e7\u0131k\u0131yor. \u00dclkemizde de \u00e7ok yayg\u0131n kullan\u0131lan WhatsApp art\u0131k i\u015fletmeler i\u00e7in de \u00f6nemli bir ileti\u015fim arac\u0131 haline gelmi\u015f durumda. WhatsApp \u00fczerindeki chatbotlar ile markalar m\u00fc\u015fteri deneyimini iyile\u015ftirmenin yan\u0131 s\u0131ra operasyonel maliyetlerini de azalt\u0131yorlar. Anketimizde ikinci gelen se\u00e7enek ise di\u011fer se\u00e7ene\u011fi oldu. Burada chatbotlar\u0131n yer alabilece\u011fi Telegram, WeChat, Viber, Slack vb. uygulamalardan bahsediyoruz. Apple Business Chat ise %8 ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada geldi. Kurumsal chatbot ihtiyac\u0131n\u0131z var ise chatbot olu\u015fturucu sayfam\u0131zdan detayl\u0131 bilgi
\nalabilirsiniz.<\/a><\/strong><\/p>\n

\"chatbot<\/p>\n

Yeni anketlerimizde bulu\u015fmak \u00fczere ?<\/p>\n

Dijital pazarlama d\u00fcnyas\u0131ndan son geli\u015fmeleri, pratik ipu\u00e7lar\u0131n\u0131 ve SmartMessage geli\u015fmelerini \u00f6\u011frenmek i\u00e7in LinkedIn sayfam\u0131z\u0131\u00a0takip edebilirsiniz<\/a>.<\/em><\/p>\n

\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LinkedIn\u2019de \u00f6zellikle omnichannel pazarlama ve m\u00fc\u015fteriye deneyimi konular\u0131n\u0131n nabz\u0131n\u0131 tutmak ad\u0131na anketler d\u00fczenliyoruz. Bu yaz\u0131m\u0131zda…<\/p>\n","protected":false},"author":6,"featured_media":37424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[511,515,516],"tags":[],"class_list":{"0":"post-38658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama","8":"category-e-posta-pazarlamasi","9":"category-email-marketing"},"yoast_head":"\nLinkedIn Anketleri ile En Son \u00d6\u011frenilen Kesitler | SmartMessage<\/title>\n<meta name=\"description\" content=\"Son zamanlarda ger\u00e7ekle\u015ftirdi\u011fimiz anketlere dair \u00f6nemli noktalar\u0131 sizinle payla\u015ft\u0131\u011f\u0131m\u0131z i\u00e7eri\u011fi okumak i\u00e7in sayfam\u0131za t\u0131klay\u0131n!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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