{"id":40833,"date":"2023-10-19T06:47:51","date_gmt":"2023-10-19T06:47:51","guid":{"rendered":"https:\/\/smartmessage.com\/?p=40833"},"modified":"2024-07-31T09:57:29","modified_gmt":"2024-07-31T09:57:29","slug":"her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/","title":{"rendered":"Her Pazarlamac\u0131n\u0131n Vazge\u00e7ilmezi: Pazarlama Hunisi Nedir?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Pazarlama hunisi, i\u015f d\u00fcnyas\u0131nda temel bir kavram\u0131d\u0131r ve olduk\u00e7a basit bir ilkeye dayan\u0131r. M\u00fc\u015fterileri \u00e7ekmek, ilgilerini s\u00fcrd\u00fcrmek ve sonunda \u00fcr\u00fcn ya da hizmet sat\u0131n almalar\u0131n\u0131 sa\u011flamak i\u00e7in takip edilen s\u00fcreci i\u015faret eder. Bu s\u00fcreci daha iyi anlamak i\u00e7in pazarlama hunisini bir nevi &#8220;<\/span><b>sat\u0131\u015f yolculu\u011fu haritas\u0131<\/b><span style=\"font-weight: 400;\">&#8221; olarak d\u00fc\u015f\u00fcnebilirsiniz. Pazarlama hunisi yakla\u015f\u0131m\u0131, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 anlamak ve y\u00f6nlendirmek i\u00e7in \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Bu y\u00f6ntemle her a\u015famada m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na yan\u0131t vermek, onlar\u0131 y\u00f6nlendirmek ve sonunda sat\u0131n almaya d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in stratejiler olu\u015fturabilirsiniz.<\/span><\/p>\n<h2><b>Pazarlama 101: Pazarlama Hunisi Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Pazarlama hunisi, m\u00fc\u015fterilerin bir \u00fcr\u00fcn veya hizmeti sat\u0131n almalar\u0131na kadar olan yolculu\u011funu temsil eden bir kavramd\u0131r. Bu metoda g\u00f6re ilk a\u015famada geni\u015f bir kitleye ula\u015fmak ve dikkatlerini \u00e7ekmek i\u00e7in \u00fcst huni a\u015famas\u0131n\u0131 (Awareness Stage) kullan\u0131rs\u0131n\u0131z. Sonras\u0131nda sunulan \u00fcr\u00fcn ya da hizmetle ilgilenenleri daha fazla bilgiyle ve i\u00e7erikle besleyerek orta huni a\u015famas\u0131na (Consideration) \u00e7ekersiniz. Son ad\u0131mda ise sat\u0131n alma karar\u0131 verilmesini sa\u011flamaya yarayan alt huni a\u015famas\u0131na (Decision Stage) ge\u00e7i\u015f yapabilirsiniz.<\/span><\/p>\n<h2><b>Pazarlama Hunisinin \u015eirketlere Sundu\u011fu Kazan\u00e7lar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015f ve pazarlama hunisi olarak da bilinen bu y\u00f6ntem, \u015firketlerin m\u00fc\u015fteri edinme ve sat\u0131\u015f s\u00fcre\u00e7lerini optimize etmek i\u00e7in ba\u015fvurdu\u011fu g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ad\u0131m ad\u0131m m\u00fc\u015fteri yolculu\u011funu y\u00f6nlendiren bu konsept, sadece sat\u0131\u015fa odakl\u0131 bir strateji de\u011fildir;<\/span><b> m\u00fc\u015fterilerle daha derin ve anlaml\u0131 ili\u015fkiler kurmay\u0131 hedefler<\/b><span style=\"font-weight: 400;\">. Pazarlama hunisinin \u015firketlere sa\u011flad\u0131\u011f\u0131 kazan\u00e7lardan \u00f6ne \u00e7\u0131kanlar\u0131 \u015f\u00f6yle s\u0131ralayabiliriz:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00fc\u015fterilerin ihtiya\u00e7lar\u0131n\u0131 ve davran\u0131\u015flar\u0131n\u0131 <\/b><span style=\"font-weight: 400;\">daha iyi anlaman\u0131za yard\u0131mc\u0131 olur. Bu da m\u00fc\u015fteri odakl\u0131 stratejiler olu\u015fturman\u0131z\u0131 ve m\u00fc\u015fteri memnuniyetini art\u0131rman\u0131z\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potansiyel m\u00fc\u015fterilerinizi ad\u0131m ad\u0131m y\u00f6nlendirir ve s\u00fcrecin sat\u0131n almayla sonu\u00e7lanmas\u0131 olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. B\u00f6ylece d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n y\u00fckselmesine katk\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Her a\u015famada ne t\u00fcr i\u00e7eriklerin ve stratejilerin kullan\u0131lmas\u0131 gerekti\u011fini belirlemenize yard\u0131mc\u0131 olur. Bu da pazarlama b\u00fct\u00e7esini daha verimli bir \u015fekilde kullanman\u0131z\u0131 sa\u011flar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mevcut m\u00fc\u015fterilere y\u00f6nelik \u00f6zel kampanyalar olu\u015fturman\u0131za olanak tan\u0131r. M\u00fc\u015fteri sadakatini art\u0131rarak <\/span><i><span style=\"font-weight: 400;\">tekrarlayan sat\u0131\u015flar\u0131 te\u015fvik eder.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 izlemenizi ve bu verileri analiz etmenizi sa\u011flar. B\u00f6ylece stratejilerinizi <\/span><b>s\u00fcrekli olarak iyile\u015ftirmenize yard\u0131mc\u0131 olur.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pazarlama ve sat\u0131\u015f ekipleri aras\u0131nda daha iyi i\u015f birli\u011fi ve ileti\u015fim olu\u015fturur. Sat\u0131\u015f ekibinin daha s\u0131cak m\u00fc\u015fterilere odaklanmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/smartmessage.com\/platform\/products\/journey-manager\/\"><span style=\"font-weight: 400;\">SmartMessage Journey Manager<\/span><\/a><span style=\"font-weight: 400;\"> gibi pazarlama otomasyon ara\u00e7lar\u0131, pazarlama hunisini daha verimli bir \u015fekilde uygulaman\u0131za ve bu avantajlardan yararlanman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><b>Sat\u0131\u015flar\u0131 Artt\u0131rmak i\u00e7in Takip Edilecek Pazarlama Hunisi A\u015famalar\u0131 Nelerdir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in pazarlama hunisi a\u015famalar\u0131n\u0131 takip etmek olduk\u00e7a \u00f6nemlidir. Dilerseniz bu a\u015famalar\u0131, ayr\u0131nt\u0131l\u0131 olarak inceleyerek pazarlama hunisinin g\u00fcc\u00fcn\u00fc daha iyi ke\u015ffedebilirsiniz. Dijital pazarlama d\u00f6n\u00fc\u015f\u00fcm hunisi olarak da isimlendirilen bu kavram, pazarlama s\u00fcre\u00e7lerini ve m\u00fc\u015fteri yolculu\u011funu anlatan bir metafor olarak kullan\u0131l\u0131r. Burada bahsi ge\u00e7en d\u00f6n\u00fc\u015f\u00fcm; genellikle sat\u0131n alma i\u015flemini ifade etse de bir formun doldurulmas\u0131 ya da e-posta aboneli\u011fi gibi farkl\u0131 eylemleri de i\u00e7erebilir. \u015eimdi s\u00f6z konusu s\u00fcrecin hangi a\u015famalardan olu\u015ftu\u011funa ve bu y\u00f6ntemin nas\u0131l ad\u0131m ad\u0131m i\u015flevselle\u015ftirilebilece\u011fine bakal\u0131m.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">T\u00fcketicinin Dikkatini \u00c7ekme A\u015famas\u0131: Bilinirlik<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pazarlama hunisinin ilk ad\u0131m\u0131, potansiyel <\/span><b>m\u00fc\u015fterilerinizin dikkatini \u00e7ekme a\u015famas\u0131d\u0131r.<\/b><span style=\"font-weight: 400;\"> Burada amac\u0131n\u0131z hedef kitlenizin sizi fark etmesidir. Potansiyel m\u00fc\u015fteriler, ihtiya\u00e7lar\u0131na uygun bir \u00e7\u00f6z\u00fcm ararken \u00f6ncelikle sizi tan\u0131mal\u0131d\u0131r. Dolay\u0131s\u0131yla bu a\u015famada i\u00e7erikleriniz ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z, geni\u015f bir kitleye ula\u015fmay\u0131 hedeflemelidir. Bilinirlik a\u015famas\u0131nda kullan\u0131labilecek stratejiler aras\u0131nda i\u00e7erik pazarlamas\u0131, sosyal medya payla\u015f\u0131mlar\u0131, reklamlar ve SEO (Arama Motoru Optimizasyonu) yer al\u0131r. Bu y\u00f6ntemlerle potansiyel m\u00fc\u015fterilerin sizi kolayca bulmalar\u0131n\u0131 ve markan\u0131z\u0131 tan\u0131malar\u0131n\u0131 sa\u011flayabilirsiniz.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">T\u00fcketicinin Karar Verme A\u015famas\u0131: De\u011ferlendirme<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pazarlama hunisinin ikinci ad\u0131m\u0131, t\u00fcketicilerin karar verme s\u00fcrecini ba\u015flatt\u0131\u011f\u0131 de\u011ferlendirme a\u015famas\u0131d\u0131r. Bu noktada potansiyel m\u00fc\u015fterileriniz markan\u0131z\u0131 daha yak\u0131ndan incelemeye ba\u015flar. Art\u0131k markan\u0131z\u0131 fark etmi\u015f olsalar da hen\u00fcz sat\u0131n alma karar\u0131 vermemi\u015flerdir. Bu noktada m\u00fc\u015fterilere daha fazla bilgi sunman\u0131z ve markan\u0131z\u0131n<\/span><i><span style=\"font-weight: 400;\"> \u00fcr\u00fcn veya hizmetlerinin onlar\u0131n ihtiya\u00e7lar\u0131na uygun oldu\u011funu g\u00f6stermelisiniz.<\/span><\/i><span style=\"font-weight: 400;\"> Bu ad\u0131mda kullan\u0131labilecek stratejiler aras\u0131nda e-posta pazarlama, e-kitaplar, \u00fcr\u00fcn demo videolar\u0131 ve \u00fccretsiz deneme s\u00fcreleri sunma gibi yakla\u015f\u0131mlar bulunur.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Sat\u0131n Alma Davran\u0131\u015f\u0131n\u0131n Ger\u00e7ekle\u015fme A\u015famas\u0131: D\u00f6n\u00fc\u015f\u00fcm \/ Karar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bu a\u015famada potansiyel m\u00fc\u015fterileriniz art\u0131k sizinle ilgilendi\u011fi i\u00e7in \u00fcr\u00fcn veya hizmetinizi sat\u0131n almaya haz\u0131rlard\u0131r. Bu nedenle d\u00f6n\u00fc\u015f\u00fcm a\u015famas\u0131nda amac\u0131n\u0131z, bu potansiyel m\u00fc\u015fterileri ger\u00e7ek m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek ve<\/span><b> sat\u0131n alma i\u015flemini tamamlamalar\u0131 <\/b><span style=\"font-weight: 400;\">olmal\u0131d\u0131r. Bu a\u015famada kullan\u0131labilecek stratejiler aras\u0131nda cazip teklifler, an\u0131nda sat\u0131n alma se\u00e7enekleri sunma ve g\u00fcvenilir \u00f6deme y\u00f6ntemleri sa\u011flama gibi yakla\u015f\u0131mlar bulunur. Ayr\u0131ca m\u00fc\u015fterilerin kolayca sat\u0131n alma i\u015flemini tamamlamalar\u0131n\u0131 sa\u011flamak i\u00e7in web sitenizin kullan\u0131c\u0131 dostu ve mobil cihazlara uyumlu olmas\u0131 da \u00f6nemlidir.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Markaya Ba\u011fl\u0131l\u0131k A\u015famas\u0131: Sadakat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Pazarlama hunisinin d\u00f6rd\u00fcnc\u00fc ve son basama\u011f\u0131, m\u00fc\u015fterilerin markaya ba\u011fl\u0131l\u0131k hissetti\u011fi sadakat a\u015famas\u0131d\u0131r. Bu a\u015famada m\u00fc\u015fteriler art\u0131k markan\u0131za sad\u0131k h\u00e2le gelir ve tekrar sizden \u00fcr\u00fcn sat\u0131n alabilirler. Sadakat a\u015famas\u0131, m\u00fc\u015fterilerin markan\u0131z\u0131 tercih etmeleri ve <\/span><i><span style=\"font-weight: 400;\">markan\u0131zla uzun vadeli bir ili\u015fki kurmalar\u0131 anlam\u0131na gelir. <\/span><\/i><span style=\"font-weight: 400;\">Sadakat olu\u015fturmak, m\u00fc\u015fterilere de\u011fer sa\u011flamak, \u00fcst\u00fcn m\u00fc\u015fteri hizmeti sunmak ve m\u00fc\u015fteri deneyimini iyile\u015ftirmekle ilgilidir. M\u00fc\u015fterilerinizin memnuniyetini sa\u011flamak, tekrar sat\u0131n alma yapmalar\u0131n\u0131 ve hatta markan\u0131z\u0131 a\u011f\u0131zdan a\u011f\u0131za tavsiye etmelerini te\u015fvik edebilir.<\/span><\/p>\n<h2><b>M\u00fc\u015fteri Yolculu\u011funa Y\u00f6n Vererek Pazarlama Hunisi A\u015famalar\u0131na Y\u00f6n Verin!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00fc\u015fteri yolculu\u011funu y\u00f6nlendirmek, m\u00fc\u015fterilerin daha iyi bir deneyim ya\u015famas\u0131na ve markan\u0131z\u0131n daha fazla de\u011fer sunmas\u0131na yard\u0131mc\u0131 olabilir. Bu sayede sad\u0131k m\u00fc\u015fterilerin kazan\u0131lmas\u0131na ve uzun vadeli ili\u015fkilerin olu\u015fturulmas\u0131na katk\u0131 sa\u011flayabilir. <\/span><a href=\"https:\/\/smartmessage.com\/tr\/platform\/urunler\/journey-manager\/\"><span style=\"font-weight: 400;\">SmartMessage Journey Manager<\/span><\/a><span style=\"font-weight: 400;\">, bu alandaki ihtiya\u00e7lar\u0131n\u0131z g\u00f6zetilerek tasarlanm\u0131\u015f bir ara\u00e7t\u0131r. Bu ara\u00e7la m\u00fc\u015fteri yolculu\u011funu daha iyi anlayabilir, ki\u015fiselle\u015ftirilmi\u015f pazarlama stratejileri olu\u015fturabilir ve b\u00f6ylece\u00a0 hedeflerinize daha kolay ula\u015fabilirsiniz.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlama hunisi, i\u015f d\u00fcnyas\u0131nda temel bir kavram\u0131d\u0131r ve olduk\u00e7a basit bir ilkeye dayan\u0131r. M\u00fc\u015fterileri \u00e7ekmek,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":40835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-40833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlama Hunisi Nedir? Nas\u0131l Kullan\u0131lmal\u0131d\u0131r? | SmartMessage<\/title>\n<meta name=\"description\" content=\"Pazarlama hunisi nedir, firmalara sundu\u011fu kazan\u00e7lar nelerdir gibi sorular\u0131n\u0131z\u0131n cevaplar\u0131 ve pazarlama hunisi hakk\u0131nda t\u00fcm bilmeniz gerekenler bu yaz\u0131m\u0131zda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama Hunisi Nedir? Nas\u0131l Kullan\u0131lmal\u0131d\u0131r? | SmartMessage\" \/>\n<meta property=\"og:description\" content=\"Pazarlama hunisi nedir, firmalara sundu\u011fu kazan\u00e7lar nelerdir gibi sorular\u0131n\u0131z\u0131n cevaplar\u0131 ve pazarlama hunisi hakk\u0131nda t\u00fcm bilmeniz gerekenler bu yaz\u0131m\u0131zda!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartMessage\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T06:47:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-31T09:57:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alara Toprak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alara Toprak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/\"},\"author\":{\"name\":\"Alara Toprak\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93\"},\"headline\":\"Her Pazarlamac\u0131n\u0131n Vazge\u00e7ilmezi: Pazarlama Hunisi Nedir?\",\"datePublished\":\"2023-10-19T06:47:51+00:00\",\"dateModified\":\"2024-07-31T09:57:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/\"},\"wordCount\":1215,\"publisher\":{\"@id\":\"https:\/\/smartmessage.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/\",\"url\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/\",\"name\":\"Pazarlama Hunisi Nedir? Nas\u0131l Kullan\u0131lmal\u0131d\u0131r? | SmartMessage\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg\",\"datePublished\":\"2023-10-19T06:47:51+00:00\",\"dateModified\":\"2024-07-31T09:57:29+00:00\",\"description\":\"Pazarlama hunisi nedir, firmalara sundu\u011fu kazan\u00e7lar nelerdir gibi sorular\u0131n\u0131z\u0131n cevaplar\u0131 ve pazarlama hunisi hakk\u0131nda t\u00fcm bilmeniz gerekenler bu yaz\u0131m\u0131zda!\",\"breadcrumb\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage\",\"url\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg\",\"contentUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"pazarlama-hunisi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smartmessage.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dijital Pazarlama\",\"item\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Her Pazarlamac\u0131n\u0131n Vazge\u00e7ilmezi: Pazarlama Hunisi Nedir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartmessage.com\/#website\",\"url\":\"https:\/\/smartmessage.com\/\",\"name\":\"SmartMessage\",\"description\":\"Omnichannel Marketing and Customer Experience\",\"publisher\":{\"@id\":\"https:\/\/smartmessage.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartmessage.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smartmessage.com\/#organization\",\"name\":\"SmartMessage\",\"url\":\"https:\/\/smartmessage.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png\",\"contentUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png\",\"width\":2000,\"height\":499,\"caption\":\"SmartMessage\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93\",\"name\":\"Alara Toprak\",\"url\":\"https:\/\/smartmessage.com\/tr\/author\/alara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pazarlama Hunisi Nedir? Nas\u0131l Kullan\u0131lmal\u0131d\u0131r? | SmartMessage","description":"Pazarlama hunisi nedir, firmalara sundu\u011fu kazan\u00e7lar nelerdir gibi sorular\u0131n\u0131z\u0131n cevaplar\u0131 ve pazarlama hunisi hakk\u0131nda t\u00fcm bilmeniz gerekenler bu yaz\u0131m\u0131zda!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/","og_locale":"tr_TR","og_type":"article","og_title":"Pazarlama Hunisi Nedir? Nas\u0131l Kullan\u0131lmal\u0131d\u0131r? | SmartMessage","og_description":"Pazarlama hunisi nedir, firmalara sundu\u011fu kazan\u00e7lar nelerdir gibi sorular\u0131n\u0131z\u0131n cevaplar\u0131 ve pazarlama hunisi hakk\u0131nda t\u00fcm bilmeniz gerekenler bu yaz\u0131m\u0131zda!","og_url":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/","og_site_name":"SmartMessage","article_published_time":"2023-10-19T06:47:51+00:00","article_modified_time":"2024-07-31T09:57:29+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg","type":"image\/jpeg"}],"author":"Alara Toprak","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Alara Toprak","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#article","isPartOf":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/"},"author":{"name":"Alara Toprak","@id":"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93"},"headline":"Her Pazarlamac\u0131n\u0131n Vazge\u00e7ilmezi: Pazarlama Hunisi Nedir?","datePublished":"2023-10-19T06:47:51+00:00","dateModified":"2024-07-31T09:57:29+00:00","mainEntityOfPage":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/"},"wordCount":1215,"publisher":{"@id":"https:\/\/smartmessage.com\/#organization"},"image":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage"},"thumbnailUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg","articleSection":["Dijital Pazarlama"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/","url":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/","name":"Pazarlama Hunisi Nedir? Nas\u0131l Kullan\u0131lmal\u0131d\u0131r? | SmartMessage","isPartOf":{"@id":"https:\/\/smartmessage.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage"},"image":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage"},"thumbnailUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg","datePublished":"2023-10-19T06:47:51+00:00","dateModified":"2024-07-31T09:57:29+00:00","description":"Pazarlama hunisi nedir, firmalara sundu\u011fu kazan\u00e7lar nelerdir gibi sorular\u0131n\u0131z\u0131n cevaplar\u0131 ve pazarlama hunisi hakk\u0131nda t\u00fcm bilmeniz gerekenler bu yaz\u0131m\u0131zda!","breadcrumb":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#primaryimage","url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg","contentUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/10\/pazarlama-hunisi.jpg","width":1920,"height":1080,"caption":"pazarlama-hunisi"},{"@type":"BreadcrumbList","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/her-pazarlamacinin-vazgecilmezi-pazarlama-hunisi-nedir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartmessage.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/smartmessage.com\/tr\/blog-tr\/"},{"@type":"ListItem","position":3,"name":"Dijital Pazarlama","item":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/"},{"@type":"ListItem","position":4,"name":"Her Pazarlamac\u0131n\u0131n Vazge\u00e7ilmezi: Pazarlama Hunisi Nedir?"}]},{"@type":"WebSite","@id":"https:\/\/smartmessage.com\/#website","url":"https:\/\/smartmessage.com\/","name":"SmartMessage","description":"Omnichannel Marketing and Customer Experience","publisher":{"@id":"https:\/\/smartmessage.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartmessage.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/smartmessage.com\/#organization","name":"SmartMessage","url":"https:\/\/smartmessage.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/","url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png","contentUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png","width":2000,"height":499,"caption":"SmartMessage"},"image":{"@id":"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93","name":"Alara Toprak","url":"https:\/\/smartmessage.com\/tr\/author\/alara\/"}]}},"_links":{"self":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/40833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/comments?post=40833"}],"version-history":[{"count":1,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/40833\/revisions"}],"predecessor-version":[{"id":40837,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/40833\/revisions\/40837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/media\/40835"}],"wp:attachment":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/media?parent=40833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/categories?post=40833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/tags?post=40833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}