{"id":40874,"date":"2023-11-28T13:46:02","date_gmt":"2023-11-28T13:46:02","guid":{"rendered":"https:\/\/smartmessage.com\/?p=40874"},"modified":"2023-11-20T11:03:09","modified_gmt":"2023-11-20T11:03:09","slug":"dinamik-yeniden-hedefleme-nedir-ve-nasil-calisir","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dinamik-yeniden-hedefleme-nedir-ve-nasil-calisir\/","title":{"rendered":"Dinamik Yeniden Hedefleme Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131, markalar\u0131n dijital d\u00fcnyadaki ba\u015far\u0131s\u0131n\u0131 g\u00f6steren metriklerden biridir. Web sitenizi ziyaret edenlerin al\u0131\u015fveri\u015f yapma, b\u00fclteninize abone olma ya da di\u011fer i\u015flemleri ger\u00e7ekle\u015ftirmesine ba\u011fl\u0131d\u0131r. Bu komutlar yerine getirildi\u011finde sitenizden ald\u0131\u011f\u0131n\u0131z d\u00f6n\u00fc\u015f\u00fcm ve buna ba\u011fl\u0131 olarak dijital pazarlama ba\u015far\u0131n\u0131z artar. Fakat t\u00fcketicilerin \u00e7evrim i\u00e7i ziyaretlerini yar\u0131m b\u0131rakma e\u011filimi olduk\u00e7a y\u00fcksektir. Dinamik yeniden hedefleme, d\u00f6n\u00fc\u015f\u00fcm performans\u0131n\u0131 olumsuz etkileyen bu duruma \u00e7\u00f6z\u00fcm getirir. Yaz\u0131n\u0131n devam\u0131nda retargeting olarak da adland\u0131r\u0131lan bu <\/span><b>pazarlama stratejisine<\/b><span style=\"font-weight: 400;\"> dair detaylar\u0131 a\u00e7\u0131klad\u0131k.<\/span><\/p>\n<h2><b>Ziyaret\u00e7ilerin Geri Kazan\u0131m\u0131: Retargeting Nedir?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Web sitenizi ziyaret eden kullan\u0131c\u0131lar, ilk seferinde hedefledi\u011finiz d\u00f6n\u00fc\u015f\u00fcm\u00fc vermeyebilir. B\u00f6yle bir durumda onlar\u0131, yeniden sitenize y\u00f6nlendirmeniz gerekir. Bu noktada devreye giren dinamik yeniden hedefleme, <\/span><i><span style=\"font-weight: 400;\">\u00f6nceki ziyaret\u00e7ilerinizi tekrar kazanman\u0131z\u0131<\/span><\/i><span style=\"font-weight: 400;\"> sa\u011flar. Di\u011fer online platformlarda verilen markay\u0131, kampanyalar\u0131, \u00fcr\u00fcnleri ya da hizmetleri tan\u0131tan reklamlar arac\u0131l\u0131\u011f\u0131yla yap\u0131l\u0131r. B\u00f6ylece d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olur.<\/span><\/p>\n<h2><b>Dinamik Yeniden Hedefleme (Retargeting) Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dinamik yeniden hedefleme kampanyas\u0131nda \u00f6nceki web site ziyaretlerinde <\/span><b>toplanan \u00e7erezlerden<\/b><span style=\"font-weight: 400;\"> yararlan\u0131l\u0131r. \u00c7erezler; web site ziyareti, \u00fcr\u00fcne t\u0131klama ya da sat\u0131n alma i\u015flemini tamamlamadan sepete ekleme gibi faaliyetler arac\u0131l\u0131\u011f\u0131yla toplan\u0131r. Ard\u0131ndan toplanan verilere dayanarak ilgili kitleyi online ma\u011fazaya d\u00f6nmeye ve sat\u0131n alma i\u015flemlerini tamamlamaya y\u00f6nlendirmek i\u00e7in dinamik yeniden hedefleme reklamlar\u0131 ba\u015flat\u0131l\u0131r. Bu reklamlar, web sitenizi daha \u00f6nce ziyaret edenleri ayn\u0131 eylemi tekrar ger\u00e7ekle\u015ftirmeye te\u015fvik eder.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Retargeting pazarlama stratejisi, <\/span><i><span style=\"font-weight: 400;\">farkl\u0131 online kanallar<\/span><\/i><span style=\"font-weight: 400;\"> \u00fczerinden y\u00fcr\u00fct\u00fclebilir. \u00d6rne\u011fin markan\u0131za ait reklamlar\u0131, Facebook ve Instagram gibi sosyal medya platformlar\u0131nda hedef kitlenize g\u00f6sterebilirsiniz. Yeniden hedefleme i\u00e7in uygun dijital kanal, kod ve listeleme tabanl\u0131 retargeting y\u00f6ntemlerine g\u00f6re de\u011fi\u015febilir. Fakat bu iki y\u00f6ntemde de web siteleri, sosyal medya mecralar\u0131 ve e-posta pazarlama yayg\u0131n olarak kullan\u0131l\u0131r.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Kod Tabanl\u0131 Retargeting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kod ya da piksel tabanl\u0131 retargeting y\u00f6nteminde web sitelerine ziyaret\u00e7iler taraf\u0131ndan fark edilmeyen bir <\/span><b>takip kodu<\/b><span style=\"font-weight: 400;\"> yerle\u015ftirilir. Bunun i\u00e7in genellikle JavaScript kodlar\u0131ndan ya da k\u00fc\u00e7\u00fck boyutlu piksellerden yararlan\u0131l\u0131r. Sitenizi ziyaret eden her yeni kullan\u0131c\u0131, taray\u0131c\u0131ya \u00e7erez b\u0131rak\u0131r. Toplanan \u00e7erezler, kullan\u0131c\u0131n\u0131n hangi sayfalara girdi\u011fini ve ne t\u00fcr i\u00e7eriklere ilgi duydu\u011funu g\u00f6sterir. S\u00f6z konusu ki\u015filer ba\u015fka web sitelere t\u0131klad\u0131\u011f\u0131nda reklam sunucusuna geri bildirim g\u00f6nderilir. B\u00f6ylece kod tabanl\u0131 yeniden hedefleme i\u00e7erikleri, ilgili ziyaret\u00e7ilerin kar\u015f\u0131s\u0131na \u00e7\u0131kar.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Listeleme Tabanl\u0131 Retargeting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Liste tabanl\u0131 dinamik yeniden hedefleme, <\/span><b>\u00f6zelle\u015ftirilmi\u015f reklamlar<\/b><span style=\"font-weight: 400;\"> vermenize olanak tan\u0131r. Web sitesine gelenlerin listesini olu\u015fturmay\u0131 ve bu ziyaret\u00e7ilere hedefli reklamlar g\u00f6stermeyi m\u00fcmk\u00fcn k\u0131lar. Bu yeniden hedefleme y\u00f6ntemi, \u00f6zellikle b\u00fcy\u00fck bir e-posta listesi ya da m\u00fc\u015fteri veri taban\u0131 olan markalar i\u00e7in son derece uygundur. Site i\u00e7i gezinme davran\u0131\u015flar\u0131ndan daha fazlas\u0131n\u0131 temel ald\u0131\u011f\u0131 i\u00e7in ki\u015filere \u00f6zg\u00fc stratejiler izlemenizi sa\u011flar.\u00a0<\/span><\/p>\n<h2><b>Retargeting Kampanyalar\u0131n\u0131n Markalara Kazand\u0131rd\u0131\u011f\u0131 Avantajlar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dinamik yeniden hedefleme kampanyalar\u0131, web sitenizi ziyaret eden fakat i\u015flem yapmayan potansiyel m\u00fc\u015fterilere tekrar ula\u015fman\u0131z\u0131 sa\u011flar. Bu sayede sitenizin <\/span><i><span style=\"font-weight: 400;\">d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131,<\/span><\/i> <i><span style=\"font-weight: 400;\">sat\u0131\u015f rakamlar\u0131n\u0131z\u0131 ve cironuzu<\/span><\/i><span style=\"font-weight: 400;\"> art\u0131rabilirsiniz. Yeniden hedeflemenin avantajlar\u0131 aras\u0131nda \u015funlar da yer al\u0131r:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hedef kitlenizi, s\u00fcrekli m\u00fc\u015fterilerinize d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marka bilinirli\u011fini ve tercih edilirli\u011fini destekler.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc kazanman\u0131za yard\u0131mc\u0131 olur.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veri toplama ve analizi faaliyetlerini art\u0131r\u0131r.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Al\u0131\u015fveri\u015f sepetini terk etme ve unutma e\u011filimini azalt\u0131r.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Yeniden hedeflemenin dezavantajlar\u0131 ise daha \u00e7ok hatal\u0131 uygulamalardan kaynaklan\u0131r. \u00d6rne\u011fin hedef kitleye ayn\u0131 reklam\u0131 defalarca g\u00f6stermek, marka hakk\u0131nda olumsuz bir izlenim b\u0131rakabilir. <\/span><b>Dengeli ve planl\u0131<\/b><span style=\"font-weight: 400;\"> bir yeniden hedefleme stratejisi izleyerek retargetingin avantajlar\u0131na ula\u015fabilirsiniz.<\/span><\/p>\n<h2><b>Markalar\u0131n Yeniden Pazarlama Stratejilerini Uygulamas\u0131ndaki Ama\u00e7lar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Markalar, dinamik yeniden pazarlamay\u0131 bilinirli\u011fi ve d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131rma gibi ama\u00e7lar do\u011frultusunda uygular. Bu noktada s\u0131kl\u0131kla birbiriyle kar\u0131\u015ft\u0131r\u0131lan iki pazarlama stratejisi olan retargeting ve remarketing aras\u0131ndaki farka de\u011finmek yararl\u0131 olabilir. Remarketing y\u00f6nteminde markayla daha \u00f6nce etkile\u015fime ge\u00e7enler ile e-posta ve SMS gibi kanallar \u00fczerinden irtibat kurulur. Retargeting stratejisinde ise markan\u0131n online sat\u0131\u015f kanallar\u0131n\u0131 ziyaret eden ki\u015filerle tekrar ba\u011flant\u0131 kurmak i\u00e7in reklamlar kullan\u0131l\u0131r. Fakat yeniden hedefleme ve remarketing, temelde ayn\u0131 ama\u00e7lara hizmet eder.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Marka Bilinirli\u011fi Olu\u015fturma<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Retargeting yapmak, marka bilinirli\u011finizi art\u0131rabilir. D\u00fczenli reklamlarla markan\u0131n daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131 ve ak\u0131lda kalmas\u0131 m\u00fcmk\u00fcn olur. Ayr\u0131ca, yeniden hedefleme reklamlar\u0131, <\/span><b>\u00f6zelle\u015ftirilmi\u015f i\u00e7erikler ve teklifler<\/b><span style=\"font-weight: 400;\"> arac\u0131l\u0131\u011f\u0131yla kullan\u0131c\u0131lar\u0131 web sitenize geri d\u00f6nmeye te\u015fvik eder. B\u00f6ylece markayla potansiyel m\u00fc\u015fterilerin aras\u0131ndaki ba\u011f\u0131n g\u00fc\u00e7lenmesine katk\u0131da bulunur.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Yeni \u00dcr\u00fcn ve Hizmetlerin Tan\u0131t\u0131m\u0131<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yeni \u00fcr\u00fcnlerinizi ve hizmetlerinizi, hedef kitlenize tan\u0131tmak i\u00e7in dinamik yeniden hedefleme stratejisinden yararlanabilirsiniz. Ge\u00e7mi\u015fte web sitenizi ziyaret edenler, online platformlarda gezinirken markan\u0131za ait reklamlardan kendisine hitap eden yenilikleri g\u00f6r\u00fcr. Ard\u0131ndan ba\u011flant\u0131ya t\u0131klayarak \u00fcr\u00fcnlerinizi inceleyebilir ve sat\u0131n alma karar\u0131 verebilir. Bu s\u00fcre\u00e7, \u00fcr\u00fcn ya da hizmetlerinizi potansiyel m\u00fc\u015fterilerinize kolayca ula\u015ft\u0131rman\u0131za ve <\/span><i><span style=\"font-weight: 400;\">reklam b\u00fct\u00e7enizi verimli kullanman\u0131za<\/span><\/i><span style=\"font-weight: 400;\"> yard\u0131mc\u0131 olur.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">M\u00fc\u015fteri Yolculu\u011funu \u0130yile\u015ftirme ve D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Artt\u0131rma<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Retargeting reklamlar\u0131; hedef kitleyi marka hakk\u0131nda daha fazla bilgi edinmeye, \u00fcr\u00fcn ya da hizmetleri incelemeye ve sonunda karar almaya te\u015fvik eder. Bu sayede d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z olumlu etkilenir. Dinamik yeniden hedefleme, <\/span><b>\u00e7ok kanall\u0131 pazarlama<\/b><span style=\"font-weight: 400;\"> stratejisinde \u00f6nemli rol oynar. Zira m\u00fc\u015fteriler, markan\u0131za ait olmayan bir online platformda dahi \u00fcr\u00fcn ya da hizmetlerinize ili\u015fkin i\u00e7erikleri g\u00f6r\u00fcr. B\u00f6ylelikle hedef kitlenize, ilk web sitesi ziyaretinden sat\u0131n al\u0131m karar\u0131na kadar b\u00fct\u00fcnsel ve kesintisiz m\u00fc\u015fteri deneyimi sunabilirsiniz.\u00a0<\/span><\/p>\n<h2><b>Audience Manager ile Hedef Kitlenizi Y\u00f6neterek \u0130leti\u015fimde Kal\u0131n!<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Farkl\u0131 kaynaklardan toplad\u0131\u011f\u0131n\u0131z m\u00fc\u015fteri verilerini, pazarlama kampanyalar\u0131n\u0131zda etkin bir \u015fekilde kullanmak i\u00e7in <\/span><a href=\"https:\/\/smartmessage.com\/tr\/platform\/urunler\/audience-manager\/\"><span style=\"font-weight: 400;\">SmartMessage Audience Manager<\/span><\/a><span style=\"font-weight: 400;\"> \u00e7\u00f6z\u00fcm\u00fcnden faydalanabilirsiniz. Audience Manager, hedef kitlenin verilerini toplaman\u0131z\u0131, depolaman\u0131z\u0131 ve segmentlere ay\u0131rman\u0131z\u0131 sa\u011flar. <\/span><i><span style=\"font-weight: 400;\">Davran\u0131\u015fsal segmentasyon<\/span><\/i><span style=\"font-weight: 400;\"> i\u015flemi sayesinde birle\u015fik m\u00fc\u015fteri profilleri haz\u0131rlaman\u0131z ve ki\u015fiselle\u015ftirilmi\u015f ileti\u015fimler yaratman\u0131z m\u00fcmk\u00fcn olur. Veri temelli stratejilerle do\u011frudan hedef kitlenize hitap eden dijital pazarlama kampanyalar\u0131 y\u00fcr\u00fctmek i\u00e7in <\/span><a href=\"https:\/\/smartmessage.com\/tr\/platform\/urunler\/campaign-manager\/\"><span style=\"font-weight: 400;\">SmartMessage Campaign Manager<\/span><\/a><span style=\"font-weight: 400;\"> \u00e7\u00f6z\u00fcm\u00fcnden de yararlanabilirsiniz.<\/span><\/p>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-84294991298\"\n  style=\"max-width:100%; max-height:100%; width:800px;height:259px\" data-hubspot-wrapper-cta-id=\"84294991298\"><br \/>\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIaaLFvexYBMAs4KZy5mLCplseMFoqJ4Gwh1cNfdXanhcfvBCZf5dJ1jeLrZYOpBqeeUkwu61ee579Jdi%2FMFlj%2FjU%2FpzXwlRkQdC%2FcRKBc0Zd45kVUIPFdrN8HVmA1TAHzeg2%2BhxOVbKDztquOGBALzBinm17x5wt%2F%2BIYtZaunMdrVotqOexQ%3D%3D&#038;webInteractiveContentId=84294991298&#038;portalId=25324306\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\"><br \/>\n    <img decoding=\"async\" alt=\"CTA-TR\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25324306\/interactive-84294991298.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/><br \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131, markalar\u0131n dijital d\u00fcnyadaki ba\u015far\u0131s\u0131n\u0131 g\u00f6steren metriklerden biridir. Web sitenizi ziyaret edenlerin al\u0131\u015fveri\u015f yapma,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":40866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-40874","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dinamik Yeniden Hedefleme Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? | SmartMessage<\/title>\n<meta name=\"description\" content=\"Yeniden pazarlama olarak da bilinen retargeting hakk\u0131nda bilmeniz gereken her \u015fey bu yaz\u0131m\u0131zda sizleri bekliyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dinamik-yeniden-hedefleme-nedir-ve-nasil-calisir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dinamik Yeniden Hedefleme Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? 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