{"id":41067,"date":"2024-01-21T11:00:00","date_gmt":"2024-01-21T11:00:00","guid":{"rendered":"https:\/\/smartmessage.com\/?p=41067"},"modified":"2024-01-08T14:01:20","modified_gmt":"2024-01-08T14:01:20","slug":"dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/","title":{"rendered":"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131: Performans Pazarlamas\u0131 Nedir ve Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Markalar\u0131n dijital d\u00fcnyadaki ba\u015far\u0131s\u0131n\u0131 belirleyen pek \u00e7ok fakt\u00f6r vard\u0131r. Bu fakt\u00f6rler aras\u0131nda hedeflere uygun pazarlama y\u00f6ntemini bulmak ve ba\u015far\u0131yla uygulamak da yer al\u0131r. \u00d6rne\u011fin <em>\u00f6l\u00e7\u00fclebilir sonu\u00e7lara odakl\u0131 <\/em>bir stratejiniz varsa performans pazarlamas\u0131 yapabilirsiniz. Bu pazarlama tekni\u011fi; tespit edilen b\u00fct\u00e7eyi en etkin \u015fekilde kullanmak i\u00e7in en ideal zamanda, do\u011fru kullan\u0131c\u0131ya uygun mecradan ula\u015f\u0131lmas\u0131na olanak tan\u0131r. Kampanya s\u00fcre\u00e7lerini nihai sonu\u00e7lara odaklayan bu pazarlama y\u00f6ntemine ili\u015fkin detaylar i\u00e7in yaz\u0131m\u0131z\u0131 okumaya devam edebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Performans Pazarlama Nedir?<\/strong><\/h2>\n\n\n\n<p>Performans pazarlamas\u0131, sonu\u00e7 temelli bir stratejidir.<strong> D\u00f6n\u00fc\u015f\u00fcm, t\u0131klanma, sat\u0131\u015f ya da kay\u0131t <\/strong>gibi \u00f6l\u00e7\u00fclebilir verileri elde etmeye odaklan\u0131r. Bu y\u00f6ntemde do\u011fru hedeflere, en uygun zamanda ve \u015fekilde ula\u015f\u0131l\u0131r. B\u00f6ylece markan\u0131n dijital alandaki ba\u015far\u0131s\u0131n\u0131 optimize etmesi m\u00fcmk\u00fcn h\u00e2le gelir. Dijital performans pazarlaman\u0131n temel \u00f6zellikleri a\u015fa\u011f\u0131daki gibidir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedefe y\u00f6nelik:<\/strong> Performans pazarlama stratejileri, belirli hedeflere y\u00f6nelik kurgulan\u0131r. Bunlara \u00f6rnek olarak sat\u0131\u015f art\u0131\u015f\u0131, m\u00fc\u015fteri edinimi ya da abone say\u0131s\u0131n\u0131n y\u00fckselmesi gibi somut ve \u00f6l\u00e7\u00fclebilir hedefler verilebilir.&nbsp;<\/li>\n\n\n\n<li><strong>\u00d6l\u00e7\u00fclebilir sonu\u00e7lar: <\/strong>Web analitikleri, d\u00f6n\u00fc\u015f\u00fcm izleme ve di\u011fer \u00f6l\u00e7\u00fcm ara\u00e7lar\u0131, performans pazarlamas\u0131n\u0131n temelini olu\u015fturur. Bu ara\u00e7lar, pazarlama stratejilerinin etkinli\u011fini izlemek ve analiz etmek i\u00e7in kullan\u0131l\u0131r.&nbsp;<\/li>\n\n\n\n<li><strong>D\u00f6n\u00fc\u015f\u00fcm odakl\u0131:<\/strong> Performans pazarlamas\u0131, hedef kitlenin s\u00fcrekli m\u00fc\u015fterilere d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc sa\u011flar. Bu d\u00f6n\u00fc\u015f\u00fcm; \u00fcr\u00fcn\u00fc sat\u0131n alma, formu doldurma ya da ba\u015fka bir belirli eylemi i\u00e7erebilir.<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca bu pazarlama stratejisi, <em>esnek bir yap\u0131ya<\/em> sahiptir. Mevcut verilere g\u00f6re uyarlanabildi\u011fi i\u00e7in kampanya ba\u015far\u0131s\u0131n\u0131 art\u0131r\u0131r. Bu sayede markalar\u0131n dijital d\u00fcnyan\u0131n h\u0131zla de\u011fi\u015fen dinamiklerine kolayca adapte olmas\u0131na yard\u0131m eder. Dilerseniz <a href=\"https:\/\/smartmessage.com\/tr\/platform\/urunler\/campaign-manager\/\">SmartMessage Campaign Manager<\/a> ile d\u00f6n\u00fc\u015f\u00fcm verilerinizi inceleyebilir, reklamlar\u0131n\u0131z\u0131n ba\u015far\u0131lar\u0131n\u0131 \u00f6l\u00e7erek kampanya b\u00fct\u00e7enizi optimum \u015fekilde kullanacak ad\u0131mlar atabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130\u015fletmeler i\u00e7in Performans Pazarlamas\u0131n\u0131n Sa\u011flayaca\u011f\u0131 Avantajlar Nelerdir?<\/strong><\/h2>\n\n\n\n<p>Performans pazarlamas\u0131, kampanyalardan kesin veriler elde etmenizi sa\u011flar. Bu sonu\u00e7lar, i\u015fletmelerin <strong>yat\u0131r\u0131m getirisini (ROI)<\/strong> anlamas\u0131na ve pazarlama s\u00fcre\u00e7lerini optimize etmesine olanak tan\u0131r. Performans pazarlaman\u0131n avantajlar\u0131 aras\u0131nda k\u0131sa s\u00fcrede hedefe ula\u015fabilmek de yer al\u0131r. Bu pazarlama y\u00f6ntemi, di\u011fer stratejilere k\u0131yasla daha h\u0131zl\u0131 sonu\u00e7 verir. B\u00f6ylelikle izledi\u011finiz stratejilere ili\u015fkin performans pazarlama g\u00f6stergelerine<strong> <\/strong>fazla beklemeden ula\u015fman\u0131z m\u00fcmk\u00fcn olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Performans Pazarlama Kanallar\u0131 Nelerdir?<\/strong><\/h2>\n\n\n\n<p>Performans pazarlama teknikleri, farkl\u0131 kanallar \u00fczerinden uygulanabilir. Bunlar aras\u0131nda SEO, SEM, GDN, sosyal a\u011f reklamlar\u0131, retargeting ve kullan\u0131c\u0131 deneyimi pazarlamas\u0131 yer al\u0131r. Bu noktada <em>SEO ve \u00fccretli reklamlar<\/em> aras\u0131ndaki farka de\u011finmek faydal\u0131 olabilir. Organik trafi\u011fi art\u0131rmaya odakl\u0131 \u00e7al\u0131\u015fmalar SEO kapsam\u0131ndad\u0131r. Bu hedefe y\u00f6nelik \u00fccretli reklamlar\u0131n kullan\u0131lmas\u0131<em> <\/em>ise farkl\u0131 bir pazarlama kategorisinde de\u011ferlendirilir. \u00dccretli reklam t\u00fcrleri \u015funlard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u0131klama ba\u015f\u0131na \u00f6deme (PPC)<\/li>\n\n\n\n<li>Sosyal medya reklamlar\u0131<\/li>\n\n\n\n<li>Videolu reklamlar (GND)<\/li>\n\n\n\n<li>Yeniden hedefleme (Retargeting)<\/li>\n<\/ul>\n\n\n\n<p>Bu \u00fccretli \u00e7al\u0131\u015fmalar, <strong>arama motorunda yer ald\u0131\u011f\u0131nda<\/strong> SEM kapsam\u0131nda de\u011ferlendirilir. \u00d6rne\u011fin t\u0131klama ba\u015f\u0131na \u00f6demenin yap\u0131ld\u0131\u011f\u0131 reklamlar, Google gibi web taray\u0131c\u0131larda g\u00f6r\u00fcnt\u00fclenebilir. Takip eden ba\u015fl\u0131klarda t\u00fcm bu performans pazarlama kanallar\u0131na ili\u015fkin ayr\u0131nt\u0131lar\u0131 g\u00f6rebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Arama Motoru Optimizasyonu (SEO)<\/h3>\n\n\n\n<p>Arama Motoru Optimizasyonu (SEO), performans pazarlamas\u0131nda kullan\u0131lan etkili bir ara\u00e7t\u0131r. Zira organik trafi\u011fi art\u0131rarak <strong>maliyet etkin<\/strong> bir \u015fekilde d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00fckseltir. SEO, web sitelerinin \u00fcst s\u0131ralarda yer almas\u0131n\u0131 ve hedeflenen anahtar kelimelerde daha g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar. Kullan\u0131c\u0131 deneyimini iyile\u015ftirerek, backlink stratejileri geli\u015ftirerek, i\u00e7erikleri ve kanallar\u0131 optimize ederek arama motorlar\u0131n\u0131n dikkatini \u00e7ekmenizi sa\u011flar. Bu sayede potansiyel m\u00fc\u015fterilerin \u00fcr\u00fcn ya da hizmetlere daha kolay eri\u015fmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Arama Motoru Pazarlamas\u0131 (SEM)<\/h3>\n\n\n\n<p>Arama motoru pazarlamas\u0131 (SEM), g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00fccretli reklamlar arac\u0131l\u0131\u011f\u0131yla art\u0131rma \u015fans\u0131 verir. Genellikle <em>Google Ads<\/em> gibi platformlarda kullan\u0131l\u0131r ve belirli anahtar kelimelerde reklamlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in optimize edilir. Performans pazarlamada kullan\u0131lan bu strateji ya da y\u00f6ntem, b\u00fct\u00e7e kontrol\u00fc ve kampanyalar\u0131n anl\u0131k olarak ayarlanabilmesi gibi avantajlar sunar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011flar\u0131 (GDN)<\/h3>\n\n\n\n<p>G\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011flar\u0131 (GDN), g\u00f6rsel i\u00e7eriklerle hedef kitlelere ula\u015fman\u0131n g\u00fc\u00e7l\u00fc bir yolunu sunar. GDN, <strong>Google Display Network<\/strong> \u00fczerinden \u00e7e\u015fitli web sitelerinde ve uygulamalarda reklamlar\u0131n yay\u0131mlanmas\u0131na imk\u00e2n tan\u0131r. G\u00f6rsel a\u00e7\u0131dan \u00e7arp\u0131c\u0131 reklamlarla marka bilinirli\u011fini art\u0131rmay\u0131, \u00fcr\u00fcn ya da hizmetleri tan\u0131tmay\u0131 ve potansiyel m\u00fc\u015fterilere daha etkileyici bir \u015fekilde ula\u015fmay\u0131 ama\u00e7lar. Performans pazarlamaya destek veren GDN; demografik \u00f6zelliklere, ilgi alanlar\u0131na ve \u00e7evrim i\u00e7i davran\u0131\u015flara dayal\u0131 hedefli reklamlar olu\u015fturmaya yard\u0131m eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sosyal A\u011f Reklamlar\u0131<\/h3>\n\n\n\n<p>Performans pazarlamas\u0131nda sosyal a\u011f reklamlar\u0131 kullanmak, markalar\u0131n geni\u015f kitlelere etkili \u015fekilde ula\u015fmas\u0131n\u0131 sa\u011flar. <em>Facebook, Instagram, Twitter ve LinkedIn <\/em>gibi sosyal medya platformlar\u0131, kapsaml\u0131 kullan\u0131c\u0131 taban\u0131 sayesinde kampanyalar\u0131n daha geni\u015f kitlelere eri\u015fmesine olanak tan\u0131r. Bu platformlarda verilen sonu\u00e7 odakl\u0131 reklamlar, potansiyel m\u00fc\u015ftetilerilerinize ula\u015farak markan\u0131z\u0131n ve \u00fcr\u00fcnlerinizin bilinirli\u011fini art\u0131r\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yeniden Pazarlama (Retargeting)<\/h3>\n\n\n\n<p>Yeniden pazarlama, markan\u0131n web sitesini ziyaret eden fakat d\u00f6n\u00fc\u015f\u00fcm oran\u0131na katk\u0131da bulunmayan ki\u015filere y\u00f6nelik bir stratejidir. Performans pazarlamada kullan\u0131ld\u0131\u011f\u0131nda hedef kitleyi, \u00e7evrim i\u00e7i al\u0131\u015fveri\u015fini tamamlama gibi eylemlere y\u00f6nlendirir. <a href=\"https:\/\/smartmessage.com\/tr\/platform\/urunler\/audience-manager\/\">SmartMessage Audience Manager<\/a>, analiz edilebilir verilerle desteklenen bu stratejiyi ki\u015fiselle\u015ftirilmi\u015f etkile\u015fimler sayesinde daha g\u00fc\u00e7l\u00fc h\u00e2le getirir. Yeniden pazarlama s\u00fcre\u00e7lerinde <strong>farkl\u0131 kaynaklardan toplanan verilerle<\/strong> olu\u015fturulan segmentasyon ve birle\u015fik m\u00fc\u015fteri profillerinden yararlanman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kullan\u0131c\u0131 Deneyimi Pazarlamas\u0131<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131 deneyimi pazarlamas\u0131, potansiyel m\u00fc\u015fterilerin ve ziyaret\u00e7ilerin marka ile etkile\u015fimlerini art\u0131r\u0131r. Kullan\u0131c\u0131 dostu bir aray\u00fcz, h\u0131zl\u0131 y\u00fcklenen sayfalar, mobil uyumluluk ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler, kullan\u0131c\u0131 deneyimi pazarlamas\u0131n\u0131n ana unsurlar\u0131d\u0131r. Bu s\u00fcrece yard\u0131m eden <a href=\"https:\/\/smartmessage.com\/tr\/platform\/urunler\/journey-manager\/\">SmartMessage Journey Manager<\/a>, m\u00fc\u015fteri yolculu\u011funu <em>de\u011fer ve konfor<\/em> ilkeleri \u00fczerine in\u015fa eder. B\u00f6ylece hedef kitlenize de\u011fer yaratan ve tutarl\u0131 bir deneyim sunabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Etkili ve Verimli Bir Performans Pazarlamas\u0131 i\u00e7in Yapman\u0131z Gerekenler Nelerdir?<\/strong><\/h2>\n\n\n\n<p>Verimli bir performans pazarlamas\u0131 i\u00e7in \u00f6ncelikle hedeflerinizi belirlemelisiniz. <strong>Hedef kitle analizi <\/strong>yaparak, potansiyel m\u00fc\u015fteri profillerini anlaman\u0131z ve onlara \u00f6zel stratejiler olu\u015fturman\u0131z \u00f6nemlidir. Dijital platformlarda g\u00fc\u00e7l\u00fc bir varl\u0131k olu\u015fturmak i\u00e7in SEO ve SEM gibi teknikleri de etkili kullanman\u0131z gerekir. \u00d6te yandan; pazarlama performans analizi yapmak, sonu\u00e7lar\u0131 s\u00fcrekli olarak izleyerek kampanyalar\u0131 optimize etmek gibi ad\u0131mlar\u0131 da g\u00f6zetebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c7ok Kanall\u0131 Pazarlama Stratejileri ile Performans Pazarlama Hedeflerinize Kolayca Eri\u015fin!<\/strong><\/h2>\n\n\n\n<p>Pazarlama performans kriterlerine uygun kampanyalar ger\u00e7ekle\u015ftirmek i\u00e7in SmartMessage\u2019\u0131n kapsaml\u0131 \u00e7\u00f6z\u00fcmlerinden destek alabilirsiniz. \u00d6rne\u011fin SmartMessage Campaign Manager, veriye dayal\u0131 ve \u00e7ok kanall\u0131 pazarlama stratejileri izlemenizi sa\u011flar. <em>Detayl\u0131 raporlar<\/em> sayesinde kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menize olanak tan\u0131r. Sonu\u00e7 odakl\u0131 performans pazarlama faaliyetlerinizi ba\u015far\u0131ya g\u00f6t\u00fcrecek daha pek \u00e7ok avantaj i\u00e7in SmartMessage ile ileti\u015fime ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-84294991298\"\n  style=\"max-width:100%; max-height:100%; width:1080px;height:350px\" data-hubspot-wrapper-cta-id=\"84294991298\">\n  <a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJy%2FMdCsfwpaNOMbU60%2BioisvVATqmsvab%2BrM%2B7u3FM%2BEk1PX9pDud5zQaPf6nxT7COWYBcclc%2F8l2xMyoUhS5RoMX9xU19E1Ww8xwcEV9BfVkTXKFUxTcENt0MpxJ9%2FrOqorp3G%2B%2BVUCH7Mj6bALh5jk2K5PlMh3xQC1zelpsoKNIxpO5V2g%3D%3D&#038;webInteractiveContentId=84294991298&#038;portalId=25324306\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"CTA-TR (1)\" loading=\"lazy\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/25324306\/interactive-84294991298.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Markalar\u0131n dijital d\u00fcnyadaki ba\u015far\u0131s\u0131n\u0131 belirleyen pek \u00e7ok fakt\u00f6r vard\u0131r. Bu fakt\u00f6rler aras\u0131nda hedeflere uygun pazarlama&#8230;<\/p>\n","protected":false},"author":2,"featured_media":41068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[511],"tags":[],"class_list":{"0":"post-41067","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dijital-pazarlama"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131 | SmartMessage Blog<\/title>\n<meta name=\"description\" content=\"Performans pazarlamas\u0131, sonu\u00e7 temelli bir stratejidir. D\u00f6n\u00fc\u015f\u00fcm, t\u0131klanma, sat\u0131\u015f ya da kay\u0131t gibi \u00f6l\u00e7\u00fclebilir verileri elde etmeye odaklan\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131 | SmartMessage Blog\" \/>\n<meta property=\"og:description\" content=\"Performans pazarlamas\u0131, sonu\u00e7 temelli bir stratejidir. D\u00f6n\u00fc\u015f\u00fcm, t\u0131klanma, sat\u0131\u015f ya da kay\u0131t gibi \u00f6l\u00e7\u00fclebilir verileri elde etmeye odaklan\u0131r.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartMessage\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-21T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-08T14:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alara Toprak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alara Toprak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/\"},\"author\":{\"name\":\"Alara Toprak\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93\"},\"headline\":\"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131: Performans Pazarlamas\u0131 Nedir ve Nas\u0131l Yap\u0131l\u0131r?\",\"datePublished\":\"2024-01-21T11:00:00+00:00\",\"dateModified\":\"2024-01-08T14:01:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/\"},\"wordCount\":1293,\"publisher\":{\"@id\":\"https:\/\/smartmessage.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg\",\"articleSection\":[\"Dijital Pazarlama\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/\",\"url\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/\",\"name\":\"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131 | SmartMessage Blog\",\"isPartOf\":{\"@id\":\"https:\/\/smartmessage.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg\",\"datePublished\":\"2024-01-21T11:00:00+00:00\",\"dateModified\":\"2024-01-08T14:01:20+00:00\",\"description\":\"Performans pazarlamas\u0131, sonu\u00e7 temelli bir stratejidir. D\u00f6n\u00fc\u015f\u00fcm, t\u0131klanma, sat\u0131\u015f ya da kay\u0131t gibi \u00f6l\u00e7\u00fclebilir verileri elde etmeye odaklan\u0131r.\",\"breadcrumb\":{\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage\",\"url\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg\",\"contentUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/smartmessage.com\/tr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dijital Pazarlama\",\"item\":\"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131: Performans Pazarlamas\u0131 Nedir ve Nas\u0131l Yap\u0131l\u0131r?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/smartmessage.com\/#website\",\"url\":\"https:\/\/smartmessage.com\/\",\"name\":\"SmartMessage\",\"description\":\"Omnichannel Marketing and Customer Experience\",\"publisher\":{\"@id\":\"https:\/\/smartmessage.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/smartmessage.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/smartmessage.com\/#organization\",\"name\":\"SmartMessage\",\"url\":\"https:\/\/smartmessage.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png\",\"contentUrl\":\"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png\",\"width\":2000,\"height\":499,\"caption\":\"SmartMessage\"},\"image\":{\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93\",\"name\":\"Alara Toprak\",\"url\":\"https:\/\/smartmessage.com\/tr\/author\/alara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131 | SmartMessage Blog","description":"Performans pazarlamas\u0131, sonu\u00e7 temelli bir stratejidir. D\u00f6n\u00fc\u015f\u00fcm, t\u0131klanma, sat\u0131\u015f ya da kay\u0131t gibi \u00f6l\u00e7\u00fclebilir verileri elde etmeye odaklan\u0131r.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/","og_locale":"tr_TR","og_type":"article","og_title":"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131 | SmartMessage Blog","og_description":"Performans pazarlamas\u0131, sonu\u00e7 temelli bir stratejidir. D\u00f6n\u00fc\u015f\u00fcm, t\u0131klanma, sat\u0131\u015f ya da kay\u0131t gibi \u00f6l\u00e7\u00fclebilir verileri elde etmeye odaklan\u0131r.","og_url":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/","og_site_name":"SmartMessage","article_published_time":"2024-01-21T11:00:00+00:00","article_modified_time":"2024-01-08T14:01:20+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg","type":"image\/jpeg"}],"author":"Alara Toprak","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Alara Toprak","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#article","isPartOf":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/"},"author":{"name":"Alara Toprak","@id":"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93"},"headline":"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131: Performans Pazarlamas\u0131 Nedir ve Nas\u0131l Yap\u0131l\u0131r?","datePublished":"2024-01-21T11:00:00+00:00","dateModified":"2024-01-08T14:01:20+00:00","mainEntityOfPage":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/"},"wordCount":1293,"publisher":{"@id":"https:\/\/smartmessage.com\/#organization"},"image":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage"},"thumbnailUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg","articleSection":["Dijital Pazarlama"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/","url":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/","name":"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131 | SmartMessage Blog","isPartOf":{"@id":"https:\/\/smartmessage.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage"},"image":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage"},"thumbnailUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg","datePublished":"2024-01-21T11:00:00+00:00","dateModified":"2024-01-08T14:01:20+00:00","description":"Performans pazarlamas\u0131, sonu\u00e7 temelli bir stratejidir. D\u00f6n\u00fc\u015f\u00fcm, t\u0131klanma, sat\u0131\u015f ya da kay\u0131t gibi \u00f6l\u00e7\u00fclebilir verileri elde etmeye odaklan\u0131r.","breadcrumb":{"@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#primaryimage","url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg","contentUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2024\/01\/Dijital-dunyada-Performans.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/dijital-dunyada-basarinin-anahtari-performans-pazarlamasi-nedir-ve-nasil-yapilir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/smartmessage.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/smartmessage.com\/tr\/blog-tr\/"},{"@type":"ListItem","position":3,"name":"Dijital Pazarlama","item":"https:\/\/smartmessage.com\/tr\/blog-tr\/dijital-pazarlama\/"},{"@type":"ListItem","position":4,"name":"Dijital D\u00fcnyada Ba\u015far\u0131n\u0131n Anahtar\u0131: Performans Pazarlamas\u0131 Nedir ve Nas\u0131l Yap\u0131l\u0131r?"}]},{"@type":"WebSite","@id":"https:\/\/smartmessage.com\/#website","url":"https:\/\/smartmessage.com\/","name":"SmartMessage","description":"Omnichannel Marketing and Customer Experience","publisher":{"@id":"https:\/\/smartmessage.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/smartmessage.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/smartmessage.com\/#organization","name":"SmartMessage","url":"https:\/\/smartmessage.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/","url":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png","contentUrl":"https:\/\/smartmessage.com\/wp-content\/uploads\/2023\/02\/smartmessage-logo-white.png","width":2000,"height":499,"caption":"SmartMessage"},"image":{"@id":"https:\/\/smartmessage.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/smartmessage.com\/#\/schema\/person\/2794035784f5c2617b98230ebc669c93","name":"Alara Toprak","url":"https:\/\/smartmessage.com\/tr\/author\/alara\/"}]}},"_links":{"self":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/41067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/comments?post=41067"}],"version-history":[{"count":1,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/41067\/revisions"}],"predecessor-version":[{"id":41070,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/posts\/41067\/revisions\/41070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/media\/41068"}],"wp:attachment":[{"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/media?parent=41067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/categories?post=41067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartmessage.com\/tr\/wp-json\/wp\/v2\/tags?post=41067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}