We are excited to announce the release of SmartMessage Marketing Platform 2.11! This version is a game-changer, packed with innovative features, performance enhancements, and robust security measures to empower your marketing campaigns. Whether you’re looking to expand your communication channels or create hyper-personalized customer experiences, this update is designed to meet your needs. Let’s dive into the details of how SmartMessage 2.11 can elevate your marketing strategy.
New Features
Telegram Channel Integration
Expanding your reach has never been easier with the addition of Telegram as a communication channel. Here’s how this feature adds value to your campaigns:
Imagine launching a highly-anticipated product. With Telegram integration, you can design captivating message templates that stand out. For example, you can share an announcement like: “Introducing our latest innovation! Exclusive deals await – click here to learn more.” These messages are not only visually appealing but also optimized to spark interest and drive engagement.
Planning a large-scale holiday campaign? Telegram enables seamless bulk messaging, ensuring your audience receives your promotional message instantly. Picture this: “Enjoy 40% off all items this Black Friday!” sent to thousands of users in just a few clicks.
Need to send urgent transactional updates? Telegram ensures immediacy. For instance, after a customer makes a purchase, they can instantly receive a message like: “Your order #12345 has been shipped and is on its way.” This builds trust and keeps customers informed.
To measure the impact of your efforts, detailed reporting gives you insights into delivery rates, engagement metrics, and overall campaign performance, enabling data-driven decisions.
Enhanced Mobile Push Notifications
Timeliness is critical in marketing. With our upgraded push notification capabilities, your messages reach millions within seconds.
Consider this scenario: Your users are eagerly following a live football game. With SmartMessage’s enhanced system, you can provide real-time score updates to millions of fans in under a minute. This not only enhances user satisfaction but also positions your brand as a reliable source of information.
Similarly, think about currency rate updates. Instead of periodic notifications, your users can receive instant updates whenever there’s a significant change, helping them make informed decisions on time.
Geofencing Marketing
Our new geofencing feature brings enhanced location-based marketing to your fingertips, enabling precise targeting and increased relevance.
Picture this: A customer passes by your store, and they receive a push notification saying: “Special offer! Visit our store now for an exclusive 20% discount on all products.” Such timely, location-specific notifications drive foot traffic and boost conversions.
Enhance this strategy further by integrating geofencing with other channels. For instance, after sending the initial push notification, follow up with a personalized email containing the same offer details. This multi-channel approach ensures your message is seen and remembered.
OTP Email Channel Integration
Flexibility and customer-centricity are at the core of this feature. By adding email to our OTP delivery options, we’ve made it easier for users to choose their preferred communication channel.
For example, a user logging into your app can now opt to receive their OTP via email rather than SMS. This is especially useful for international users who might face SMS delivery delays. By supporting multiple channels – including email, SMS, WhatsApp, and push notifications – you create a seamless and reliable user experience.
In addition, a fallback system ensures continuity. If an OTP email fails to deliver, an SMS or push notification takes over, guaranteeing that the user’s login experience remains uninterrupted.
Security and Technical Improvements
Advanced Security Features
Two-Factor Authentication (2FA): Strengthened account protection with additional verification options.
Restricted Content Lists: Use blacklisted keywords and allowed domains to maintain secure and compliant communications.
API Enhancements
Authentication API Rate Limit: A 10-requests-per-hour limit per client ID ensures enhanced security and fair usage.
Token Validity Updates: API tokens now have a 10-minute validity period for better session management.
SMTP API Updates
SSL/TLS Support: Improved encryption protocols for safer email communication.
Consent Management Performance
The Consents Management interface has been optimized for faster loading times and a more user-friendly experience.
Platform Optimizations
Content Builder
Creating and managing templates is now more streamlined than ever. With all templates consolidated under the Content Builder section, you can easily design consistent, impactful campaigns.
OTP Manager
Monitor WhatsApp OTP delivery statuses with enhanced detail, giving you greater control over customer communications.
Why SmartMessage 2.11?
This update reflects our commitment to providing cutting-edge tools that prioritize efficiency, security, and user engagement. By upgrading to SmartMessage 2.11, you can:
Reach broader audiences through new channels like Telegram.
Deliver time-sensitive updates with improved push notification performance.
Engage customers with personalized, location-based campaigns.
Secure your communications with advanced encryption and API features.
