First of all, let us assure you that this article was not created with artificial intelligence ? We closed 2022 with a brand-new phenomenon. This time, unlike a person or concept that quickly became famous, the scene belonged to OpenAI‘s intelligent chatbot ChatGPT. We hesitantly challenged the depth of its knowledge and the accuracy of its answers by asking various questions on different subjects. As we received awe-inspiring returns, we began to discuss even more where artificial intelligence will evolve shortly.
ChatGPT is an artificial intelligence product that gained over a million members in a week, breaking the popularization record of previous web-based platforms into history. Chatbots have been used for a long time, especially in the customer support area. ChatGPT, on the other hand, has the ability to answer questions on any subject, just like a dialog-based search engine. Although it contains information up to 2021, it gives logical answers to questions on various topics. The fact that it filters the information quickly and presents it with correct sentences impresses everyone.
Generative AI is a concept that has recently become popular in the marketing world. AI products for content creation started to take their place in the market gradually. First, we met artificial intelligence products like Dall-e that produce digital images as if they were made by human hands. ChatGPT, on the other hand, is a formation that will deeply impact content production. This brings to mind the role that artificial intelligence will play in disciplines such as content marketing and SEO. The business world has already started discussing questions like “Will robots replace humans in creativity?”, “Will millions go out of work, primarily marketers, software developers, and customer support professionals?”
We asked ChatGPT: “Will you take our jobs?” ?
We first asked him about the role ChatGPT would play in marketing, and its answer was again within the framework of a certain logic. Noting that it will open the door to applications that will support marketers, especially in certain areas, he also underlined that it cannot replace people.
“ChatGPT can be integrated into various marketing channels, such as websites, mobile apps, and messaging platforms, to provide personalized interactions with customers. For example, ChatGPT can be used to create chatbots for customer service and support, which can help businesses to improve their customer service and save on labor costs. ChatGPT can be pre-trained with a variety of information such as frequently asked questions, product information, and even an entire knowledge base.
Another way ChatGPT can be used in marketing is to generate content, such as product descriptions, blog posts, and social media posts. It can also be used for SEO optimization and lead generation. With the ability to understand and respond to natural language, it can also be integrated into virtual events, as a virtual assistant, or be in the form of a virtual reality conversation.
While ChatGPT is a powerful tool for businesses, it is important to note that it is not a replacement for human interactions. While it can automate and personalize many aspects of marketing, it cannot fully replicate the human touch that is essential for building trust and forming long-term relationships with customers.
In conclusion, ChatGPT is a powerful tool for businesses looking to improve their marketing efforts. It can automate many tasks, personalize interactions with customers, and even generate content. However, it should be used in conjunction with human interactions to build trust and form long-term relationships with customers.
In addition to joining our bot friend, we think it would not be very healthy to consider the potential marketing implications of ChatGPT without Google. Google is still the number one resource in the search world, the data it contains is well ahead of ChatGPT, at least for now. As for SEO, we know that Google has a negative approach to automatically generated content. How Google’s approach to Generative AI products will be in this important area of digital marketing will be one of the topics that are followed with interest in the near future. How well will Google, which always highlights deep, accurate and original content, detect content created with artificial intelligence? What kind of actions will it take in this regard? etc. Such questions have already begun to be discussed in the marketing world.
With the popularization of Generative AI, we think that the human factor will always be at the forefront, especially in original content creation. These products will be an important advantage for brands with limited resources, especially in the field of content marketing. In addition, Google’s approach to the subject is the main determining factor. Regardless, Google still remains unrivaled in search and content. Currently, features such as providing alternative sources to the information seeker, including end-user comments and database width protect their status against chat products. The bottom line is that human creativity will always retain its value. With the most basic approach, human control in the last step is of great importance, no matter how logical the artificial intelligence produces.
Chatbot has become an important resource for customer experience operations that go hand in hand with marketing. In this regard, especially ChatGPT and similar related new products can enable better conversational experiences. Applications located around ChatGPT have already started to be produced.
Write us a poem, ChatGPT ?
Let’s end our article with a fun experience. To test the particularly creative side of ChatGPT, we asked him to write a poem for SmartMessage. The result was not bad at all. Thanks for these kind words, dear ChatGPT ?
