With email marketing for businesses, you can market your business’s products digitally instead of marketing to people one-on-one. You can reach people every day or at intervals which you’ll specify, with emails that you’ll prepare specifically for the products or services offered by your business.
What is Email Marketing?
Thanks to email marketing automation, your customers can be informed about your latest products and campaigns. Email marketing for businesses helps a company in boosting sales, increase brand awareness, and develop relationships with prospective clients and current customers. Using email marketing for businesses can be a great way to understand your clients better and promote specific products in services in a unique way.
How to Create an Effective Email Marketing Strategy?
Using email marketing for businesses can help you to create better and longer-lasting relationships with your customers. Using email marketing for businesses can be a great way to target specific people while still using bulk emails to lessen your workload and increase your reach. Creating an email marketing strategy is all about using the data you’ve available to segment your customers into specific groups. This allows you to market specific products and services in a way that most relates to these individuals.
What are the Benefits of Email Marketing for Businesses?
There’re many benefits of using email marketing for businesses. The following is a brief look at how email marketing can help push your business to be successful and strengthen the relationship that you develop with those to whom you’re marketing.
Strengthens Your Customer Relationships
By sending regular emails to your customers, you can provide information about the latest status of your company and deliver new campaigns for your products and services. Emails to be sent periodically without squeezing them won’t only strengthen your bonds but also bring you benefits in terms of loyalty. For example, with e-bulletins, you can keep the interest constant and share interesting content. The frequency of posting is very important here. The emails you send periodically without boring your audience will contribute to your relations.
Contributes to Brand Awareness
Brand awareness is an important topic in your company’s success in terms of attracting more customers. With email marketing, you can maintain your brand awareness and underline that you’re one of the leading companies in your field of activity. You can use the power of email in an integrated way with advertising and social media shares and spread your influence to a wider area.
Saves Time
If you send emails, especially from professional tools such as SmartMessage, you can provide significant time optimization in terms of design, planning and sending. You may experience the difference in performance and scalability, especially when sending to large audiences. You can easily reach audiences that will take a lot of time to reach one by one by email.
It Provides Reaching Many People With Its Low Cost
Using email is one of the most efficient channels to reach the masses. In this respect, it comes to the fore among high-performance digital channels in order to return the investment made. It allows you to perform mass communication more economically.
Measurability
Especially if you use a professional email marketing tool, you’ll have data that will strengthen your hand on measurability. You can track important metrics such as how much your emails are opened, read, and forwarded. You gain an advantage in analyzing the audience you can’t reach, and you can set up more successful campaigns with better segmentations. You gain an advantage in analyzing the audience you can’t reach, and you can set up more successful campaigns with better segmentations.
Possibility of Customizable Content
Email marketing for businesses also creates the opportunity for you to deliver personalized and even hyper-personalized content to your audience. By incorporating segmentation and marketing automation, you can deliver content to your customers exactly when they want it and exactly what they’re interested in. Personalization yields results that increase customers’ loyalty to the brand. Personalized content, which is an important advantage for users to feel special, can be delivered at the right time via email and is vital for email marketing for businesses.
Ease of Use
Emails provide convenience in terms of sending, as well as allowing the recipient to reach the desired information immediately. The use of email, which audiences of all ages can easily get used to, has become one of the most important means of direct communication, especially for businesses.
Being the Preferred Communication Channel of Users
According to Statista.com’s data, 4 billion people in the world, that is, more than half of the entire world’s population, are email users. User growth continues. Consumers prioritize email when determining the channels through which brands will communicate with them. They regularly check their emails every day in order not to miss notifications and campaigns. An email has an important place when it comes to the internet usage habits of not only the employees but also the entire audience.
It Provides an Advantage By Increasing Your Sales
Businesses use email campaigns to increase sales. Thanks to this channel, which is highly productive according to the investment made, they can apply tactics such as cross-selling and directing to sales that create higher value. We can easily say that email is a very important channel in both expanding the customer portfolio and increasing the value gained from the customer.
Keeps You in Touch on More Devices
Email marketing for businesses makes it possible to easily capture not only the audience who use their email on a PC but also consumers using mobile devices and tablets. With emails that pay particular attention to responsive design, you can offer interesting campaigns to your customers wherever they’re. Nowadays, email tracking from mobile phones reaches significant percentages, and you can catch customers from different devices via email. When it comes to email marketing for businesses, using responsive designs that work with all digital devices is extremely important!
What are the Metrics to Measure in Email Marketing For Businesses?
Metrics are of great importance when it comes to scaling your brand and being successful in business life. It’s among the duties of marketers to monitor email notifications and campaigns from relevant metrics in order to get better results.
Data can make or break email marketing for businesses, which makes it incredibly important. We’ve compiled eight important metrics for email marketing for businesses. By following these metrics closely, it’s possible to set sail for more effective notifications and campaigns regarding email marketing for businesses.
Click Through Rate
The links you put in the emails you send will lead your audience to the addresses they want and will be helpful for you to take the actions you want. Click-through rate for your emails; It can be obtained by dividing the number of people who clicked on the links in your emails by the total number of emails reached. You calculate the click-through rate by multiplying the number by one hundred. All marketers strive for a high clickthrough rate. For this reason, methods such as presenting links with attractive visual elements in the style of buttons are applied.
Open Rate
Among the main goals of sending an email is to share information with the other party and to encourage them to take action. Of course, in order to achieve this, the other party must open the incoming email. In this respect, the open rate is one of the most fundamental metrics of email marketing. The open rate is found by dividing the total number of opened emails by the total number of emails received and multiplying the resulting number by one hundred. The higher the open rate, the greater the attention of the email notification or campaign.
Bounce Rate
Emails may not reach the other party from time to time for various reasons. The rate of non-delivery is calculated by dividing the number of undelivered emails by the number of received emails and multiplying the number by one hundred. If there is a hard bounce, it means that the email will never reach the other party. This may be because there is no such email address or the receiving server is blocking the email reception. We can set countless reasons for a soft bounce.
Reasons such as a full inbox, problems with the receiving server, too large email in MB, content blocking, and non-compliance with anti-spam and antivirus requirements on the receiving server can cause soft bounces. Professional platforms such as SmartMessage, in particular, ensure that the relevant emails are cleared from the list in case of a hard bounce, thus supporting the success of future submissions. This is extremely important for email marketing for businesses, and using SmartMessage can help ensure that emails are received, not bounced.
Conversation Rate
You can track conversions by setting a clear goal in your email posts. For example, your conversion goal might be specific goals like filling out a form with a link from an email or buying a product. Here, dividing the number of people who completed this goal by the total number of emails delivered and multiplying by one hundred gives us the conversion rate. Here, too, the task of marketers is to increase the conversion rate.
List Growth Rate
Marketers try to grow their email lists in a healthy way. The growing list gives you the chance to reach more people. Instead of adding email addresses from unknown sources, it’s important to proceed with methods with known sources. To calculate the list growth rate, the number of unsubscribed people and the number of people who have reported or marked emails as spam are added together. This is subtracted from the total number of new members and divided by the total number of members. When it’s multiplied the resulting number by one hundred, you get the list growth rate. Keeping this number consistently high is among the issues marketers are dealing with regarding email marketing for businesses.
Email Forwarding and Email Sharing Rates
Putting forwarding or sharing buttons in your emails will help you reach more people. The forwarding rate is calculated by dividing the number of clicks on these links by the total number of emails sent and multiplying by 100. Increasing this rate is especially important for expanding your email audience and increasing the reach of your email marketing for businesses.
Total Return on Investment (Overall ROI)
Total Return on Investment (ROI) is an important metric used for all efforts related to email marketing for businesses. It serves to reveal how profitable your investment is returning to you. In other words, you subtract the investment you made for the relevant campaign from your total extra sales and divide the resulting number by the investment you made for the relevant campaign. The ratio when you multiply it by one hundred shows your total return on investment. Email is among the most profitable channels in terms of ROI.
Unsubscribe Rate
Marketers never want to lose subscribers to their mailing lists, but this isn’t an easy thing to avoid. You can calculate the unsubscribe rate by dividing the number of unsubscribes after the email you sent by the total number of subscribers. Here, getting the lowest number if possible, or even reducing the number of unsubscribes to zero, is among the issues marketers deal with.
Email Interaction by Time Zone (Engagement Over Time)
Email engagement by time zone, which is also an important feature of SmartMessage reports, gives you clues about what days and time zones your audience is interested in your emails. Thus, you can choose more effective delivery dates and times for future submissions.
Read Time
Another important reporting feature found in professional platforms such as SmartMessage is the display of the time users spend reading emails. Thanks to this metric, you can understand whether your members are interested in the emails you send, and you can improve the content.
What Can You Do With SmartMessage in Email Campaigns for Your Business?
Through content and audience management, SmartMessage can help you deliver the most effective email marketing campaigns to your target audience. Having valuable and constructed data in a useful and informative way can help your business better design content for email marketing. Along with this, being able to use audience management to decipher which tactics are most appropriate for segmented customers can help you to stream the right content to the right people. For more information on how SmartMessage can help your business, don’t hesitate to contact us.
