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What is Machine Learning?

Machine learning refers to a set of complex computer algorithms that build a model for future prediction of certain outputs without the need to include explicit programming. Basically, through machine learning, computers learn from the provided data and execute certain tasks. It is more practical and efficient to have the machine develop its own algorithm instead of relying on human programmers. In either scenario, the ultimate goal is to improve the performance of given tasks.

Machine learning systems rely on data preparation, automation, algorithms, and scalability. As the world is rapidly changing with Big Data, so is the future of various industries ranging from fintech and banking to the real estate and the food sector. Data mining and storing are going to be even more relevant in the near future.

What is the Importance of Machine Learning on Email Marketing?

Machine learning algorithms are growingly used in diverse application areas including email filtering. Machine learning algorithms enable businesses to grasp the best combinations that will drive more clicks and strengthen email marketing strategies.

Email marketing is evidently a powerful tool, with massive advantages, that is used to promote certain products or services. It can help build long-lasting connections with customers and result in a higher return on investments. Since the content is the most powerful aspect of email marketing strategies, machine learning technology can help yield more successful email marketing content. Artificial intelligence and machine learning can also contribute to building smarter segmentation processes.

Artificial Intelligence vs Machine Learning

Machine learning emerged out during the search for artificial intelligence. Having machines that can learn from data was of interest to many researchers. Machine learning has grown as a distinct field since the 1990s, but it is still commonly accepted as the subfield of artificial intelligence. Machine learning systems keep learning and predicting out of passive observations whereas artificial intelligence actively interacts with its environment to maximize actions and achieve its goals.

Machine Learning Examples

Machine learning and artificial intelligence can help predict the optimal times for email marketing. For instance, the analytics based on behavioral insights and prior email interactions will make it easier to automate email services. Therefore, the most effective send times will be set up to create more impact on subscribers. Understanding the interests, past purchases, and behavioral patterns of customers leads to more efficient workflow through automated campaigns.  According to an Invesp study, 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions.

Moreover, predictive modeling of machine learning allows for making the right product suggestions. Analysis of real-time interactions and customer behavior can be used to improve and if necessary, adapt marketing strategies. Learning more information about users would eventually lead to increased clicks and purchases.

Targeted and personalized product recommendations based on analyzed data will indeed reshape the future of marketing. Data, statistically proven facts, and automation can foster the creation of alternative content. The power of artificial intelligence and machine learning combined provides tailor-made email marketing strategies. Timely messages that are built upon gathered insights will certainly help businesses to automate processes and to establish long-lasting relations with their customer base.