Email marketing should be important to any brand’s communication with its clients. Emails give a business the unique opportunity to communicate updates, welcome new customers, and promote their products and services. Emails allow you to communicate and connect with your target audience while also promoting your business. In this article, we’ll be discussing the most used email content types to communicate with your target audience.
What are the Types of Email Marketing Content?
Knowing the types of email marketing content that can be created can help your business to better segment different email tactics. The following is a look at a few of these content types and how they can be beneficial.
Welcome Email
A welcome email’s an introduction to your company, usually sent when a customer first subscribes to an email chain or purchases their first product from your brand. This message’s to introduce who you’re and what you do, highlighting important information that can help a customer better relate to your business. It’s important to remember that a welcome email isn’t a sales pitch and you’re not going to want to start pushing your products and services on your customer immediately. You should rather be highlighting the benefits that they may receive from following your business. A welcome email is a chance for you to nurture and build a personal relationship with a consumer. This offers you the chance to make a good first impression that can highlight certain features and aspects of your business that could help with future sales.
Announcement and Information Email
When a business has new information sending an announcement email can ensure that your clients are kept up to date with the latest changes to your business. This information can be with regard to your products and services, manufacturing or even location. While newsletters may be sent out more regularly and at specific times, an announcement email is used specifically to inform your customers about big changes being made. These changes are important to highlight as they help your consumers better relate to your brand.
A great example of this kind of email is if you’ve a new addition to your website, like a blog page, or if you’ve a store that’s changing location. Being updated with this information will help the consumer feel like they’re part of the process and an important part of your business, which of course, they’re. These interactions with your consumers can highlight that you care about keeping them up to date on the changes within your business.
Articles and Newsletters
Articles and newsletters are another great way to interact with consumers and let them know what you’ve been up to. While announcement emails will focus more on specific changes and updates, newsletters will highlight what you’ve been up to within a specific time period. It’s important to be consistent in the time frame while sending newsletters because this consistency will make your brand seem more reliable to the consumer.
Emails with Video Content
Sending out video content has its perks. First, it’s a great way to interact with your target audience since they’re attention-grabbing as they appeal to two senses. Your target audience can simply click and watch your videos or just listen while doing their daily tasks. There are many different things that you can do with a video, from a tour of your factory to new store openings. A video is a fantastic way for your clients to understand better and relate to your business, as it allows for a more personal connection to be formed.
When sending video content, it’s important to remember a few things. You need to consider the size of your video, as this may impact a customer’s ability to download and watch it. If the video is too large, they may not want to open it. Emails with large attachments are also considered spammy, which may result in your email landing in the spam folder. If you’ve a longer video, it’d be beneficial to attach it as a link to avoid this.
Campaign Emails
Whether you’re right around the corner from Christmas or are looking to promote products and services for Valentines’ Day, campaign emails can be a great way to promote certain products. Campaign emails can help increase the number of products that a business sells over busy periods. They remind clients of these important days and give them ideas on some of the best products to purchase. Product recommendations are always a good idea over these periods and this allows you to up-sell certain products and services. This is one of the most popular types of email marketing and is usually very successful when directed to customers at the right time.
What Should Be Considered When It Comes to Email Content Production?
When it comes to email marketing, you want to ensure that the structure of the content you send is easy to read and understand. The aim of email marketing is to interact with the target audience not only to sell your products and services but also to form a personal connection to create loyal customers. Your emails should be clear, consistent, and easy to read to make this connection.
It’s also important to consider the emails’ language and their target audience. A business-to-business (B2B) email marketing strategy may be different compared to a business-to-customer (B2C) strategy. Segmentation and using email marketing tools can help you to create more personalized and informative emails for your consumers.
Why is Choosing the Right Content Important For Email Marketing?
Creating content that entices and relates to the consumer is an essential part of any email marketing campaign. Email marketing’s all about creating closer ties between your brand and the consumers which makes the content you’re sending them a vital part of any marketing strategy. Email marketing provides you with a platform that can help you to sell your products and your own business in a unique way but you need to be choosing the right content to distribute. Thought needs to go into the timing, the information included and the structure of the email you’re sending. Getting this right will ensure that you’re forming a valuable connection with the consumer, one that’s going to keep them coming back for more.
How SmartMessage Contributes to Your Email Marketing Efforts?
Through the Audience Manager, SmartMessage can help a business collect unique data based on information and signals received from different devices, channels, and sources. This data is compiled to create a customer profile that can help you to segregate your audience and target them with unique emails and information. Along with this, the content builder is able to help you create emails that can be distributed to your audience, with the easy-to-use drag-and-drop editor. With SmartMessage, email marketing can be effective and simple.
