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What is Google Analytics

Google Analytics provides a software of web analytics through internet. Organizational or individual websites/mobile applications can use Google analytics to track user data.

As an essential tool for all businesses, Google Analytics platform improves digital services via the integration of data-based analytics. Providing in-depth insights on user behavior allows for building a comprehensive outlook on various elements that will contribute to the success of businesses.

How To Use Google Analytics

Online presence brings an indispensable opportunity for digital marketing solutions. The ultimate target may vary for each business. For instance, the goal may be to increase brand recognition, to drive up sales, or to reach out to new users. Identifying the right marketing activities and implementing them are facilitated through Google Analytics. How to achieve the defined targets depends on a variety of tools, which will provide you the detailed information. Information that is driven from analytical processing of interactions on your online channels offers valuable insights. It provides an efficient ground to adjust your strategy in the right direction based on quantified metrics.

How to Set Up Google Analytics

Google Analytics is a platform which is quite easy to access and use. To use Google Analytics, you need to set up an account first. It is free of charge. Additionally, a Google Tag Manager account should be set up, which enables to create and edit small codes (tags) at the backend of desired websites. It is possible to track interactions on the web page and export data through these tags. That is why Google Analytics account details should include name and URL of the website that you wish to track. A tracking ID is generated which links the Tag Manager and your Google Analytics account.

After setting up your account on Google Analytics, detailed daily, weekly, monthly, or annual reports on different variables are automatically generated and delivered to relevant stakeholders. Web analytics on influence of various campaigns or interactions can be monitored at any time.

Google Analytics For Beginners

Getting familiar with some of the technical terms will definitely help to understand the basics of Google Analytics for beginners.

Let’s start with the two fundamental elements of Google Analytics: metrics and dimensions. Dimensions are attributes which allows for sorting out the data on different range of variables while metrics are used for quantitative measurement, together with dimensions. Quantifiable metrics facilitate comparing different outputs. For instance, if you would like to display the devices used for access to your web page, the dimension will be shaped around device categories whereas metrics such as number of visits or time spent per visit will be quantified. You can retrieve data on user sessions, bounce, exit or conversion rates as well as acquisitions on your online pages which provide great insights on marketing analytics and the overall effectiveness of your endeavors. These data sets can be used to alter your marketing strategy and eventually attract more users.

How to Add Google Analytics to WordPress?
Google Analytics can be integrated with websites such as WordPress to track the visitor traffic. You need a Google Analytics tracking code to add Google Analytics to other websites. This code will be on each page of your website to track visitor behavior. One of the manual solutions is through inserting the tracking code on the header section (header.php) of your web page. In addition to inserting the tracking code to the header.php, functions file can also be used. To do so, the tracking code should be edited in the functions.php file. Alternatively, customized plugins can be used. Google plugins are also used to connect your WordPress page to Google Analytics.

Which Goals Are Available in Google Analytics?
The metrics tracked via Google Analytics can be used to achieve a variety of goals. The data retrieved from Google Analytics provide a solid ground for benchmarking, user traffic, compatibility analysis, marketing and content optimization, performance measurement or any other goal towards driving the success of your business.