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Effective email marketing strategies require that a business finds the best ways to communicate with consumers through the use of content that is delivered by email. Many different factors need to be considered when developing effective email marketing tactics, which is why our team at SmartMessage is here to help. The following will look into the most effective email marketing strategies you can use to deliver high-quality content to your clients. 

What is Email Marketing?

Email has been one of the most productive communication channels in the business world thus far. Even though new forms of communication, like social media, have become increasingly popular, brands can’t give up email marketing activities. Several global and local research studies show why marketers keep on investing in email. Email marketing outpaces other channels in critical KPIs like ROI, customer acquisition, open/click-through/engagement rates, and customer lifetime value.

How Can You Create An Effective Email Marketing Strategy?

While effective email marketing is an essential tool for engagement, many brands need to use it properly to generate satisfying results. Serving countless clients for over ten years, we’ve gathered some practical tips for your use, all crafted from real business life experiences. We hope these hints will add to your efforts and contribute to you creating productive and effective email marketing tactics.

Segment Your Audience, and Improve Relevance

To create an effective email marketing strategy, you need to ensure that you send the right content to the most relevant portion of your subscriber group. Segmentation helps you in running multiple campaigns for your audience. Just think of a situation where a brand consistently sends irrelevant messages. You opt out, right? Segmentation is one of the best ways to decrease unsubscribe rates.

Use the “Subject” as a Magnet, not a Distractor

Even if you deliver an incredible offer with a fantastic layout and brilliant content, if you don’t have a catchy subject, the campaign will most likely go unnoticed. Avoid long and spammy sentences when creating subject lines. Also, avoid using all-caps sentences because you don’t want to shout at your audience. Considering that mobile users will also check your emails, 45-50 characters long subject lines will work well for your aims.

Avoid Long Texts and Give Importance to Design

Digital devices have shortened our attention span, and modern consumers lose their patience so quickly. E-mails with long texts aren’t engaging enough and they should be avoided at all costs. Clearly outlining the message or benefit you want to share with your audience can go much further than long, drawn-out statements that take forever to get to the point. For details, instead direct them to your website or other content resources. Use eye-catching visuals with an excellent design to grab their attention. Your email designs are also part of your brand identity and should be used to unify your image.

Don’t Forget to Add Call to Actions (CTAs) to Your Emails

Call to Action (CTA) is a great way to trigger marketing activities. You can direct your members to your marketing information with these clickable visuals or links. You can lead your audience to visit your website or blog pages, sign in to your events, and follow you on social media.

Include Your Social Media Links

Social media is another excellent engagement medium for brands. Including social media links in emails helps drive new followers to your accounts and expands your reach. Using social media can be a great tool for email marketing and ensure that those interested in learning about your brand can quickly and easily follow you on social media channels.

Check Mobile Friendliness

As mobile users surpass the rest, it’s critical to test your emails before taking action. Testing your emails before sending them out can help ensure that you provide the best structure and that the emails you send can be easily read over mobile devices. 

Blend Email Marketing with Other Channels

To increase the impact of your campaigns, you can use email marketing with other channels like SMS, push notifications, beacons, and location-based services. Furthermore, consider starting marketing automation to optimize your channel efforts. This has enormous benefits when creating an effective email marketing campaign.


Market indications show that email marketing will stay an essential engagement tool for brands in the coming years. Now it’s time to keep the focus on this productive channel and chase opportunities it will bring. Remembering that it’s not a “Send and Forget” practice anymore, brands need to think of it as a channel of precise planning, execution, and consistency.

What are the Considerations for Email Marketing?

When developing effective email marketing tactics, it’s essential to remember that you should have a goal in mind for each email you send. Some may be more in line with welcoming new customers after making their first purchase. Others could be more directed to helping the consumer better understand who you’re and what you do. Having different types of emails for different things can ensure that you’re engaging your audience with more than just promotional offers. This helps to keep users interested and excited to hear what you’ve to say. Remembering this when developing effective email marketing strategies can be vital to success.


Have a Comprehensive Experience with SmartMessage Products and Services in Email Marketing!

As can be seen from this article, email marketing is still a valuable tool to be using. Our team here at SmartMessage will be able to help you craft content that is strategically aligned with the needs of your target audience. This is done alongside strategies that use data management tools to help you segment this audience. Our comprehensive packages are structured to suit the needs of your business, so be sure to contact us today for more information on what we can offer you.